Experience

SPIN Inc.

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Occupational Therapist

  • May 2015 - Present



Buchholz Marketing

• New York, NY and Newtown, PA

• Owner

  • 2012 - Present

  I manage strategic initiatives, brand awareness, customer acquisition and retention, and lead generation for small businesses Specializing in low-cost, local initiatives to help businesses zero in on their target audience and boost their businesses Services include social media marketing, email and newsletter marketing, web marketing, website and search engine optimization, direct mail, moble marketing, and much more. I manage strategic initiatives, brand awareness, customer acquisition and retention, and lead generation for small businesses Specializing in low-cost, local initiatives to help businesses zero in on their target audience and boost their businesses Services include social media marketing, email and newsletter marketing, web marketing, website and search engine optimization, direct mail, moble marketing, and much more.



Temple University

• United States
• Higher Education
• 700 & Above Employee

• Occupational Therapy Graduate Student

  • Jul 2012 - Feb 2015



Direct Marketing Association

• New York, NY

• Marketing Manager, Events

  • Feb 2008 - Jan 2012

  --Build multi-channel marketing campaigns to draw attendees and exhibitors to executive level conferences and events at a national trade association. --Utilize demographic, psychographic and behavioral segmentation to produce highly targeted marketing communications --Develop and execute integrated marketing campaigns to attract attendees and exhibitors to DMA events --Build multi-channel marketing campaigns to draw attendees and exhibitors to executive level conferences and events at a national trade association. --Utilize demographic, psychographic and behavioral segmentation to produce highly targeted marketing communications --Develop and execute integrated marketing campaigns to attract attendees and exhibitors to DMA events



CMP Media

• Greater New York City Area

• Marketing Manager

  • Dec 2005 - Feb 2008

  Responsible for the day-to-day marketing of conferences and events, membership, in-person and online training and certification programs; magazine subscriptions and sales; online initiatives including webcasts, podcasts, and newsletter subscriptions, research and consulting services. • Assisted in the development of an opt-in e-newsletter, which became the top selling online sponsorship opportunity among advertisers • Increased average webcast attendance by over 40% in just one year, leading to increased webcast sponsorship sales