Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director, Paid Social

  • Sep 2022 - Present

  Lead the overall paid social strategy development and execution for pharmaceutical client -Train junior employees on the back-end management of paid social programs across networks such as Meta, Twitter, LinkedIn, Sermo and others -Develop a deep understanding of GSK’s brands and disease states and determine how social media can provide a benefit to their audiences -Manage team of social media analysts, helping them grow and develop into full stack social media marketers -Partner with the insights and analytics team to create and define measurement plans -Connect social media with other departments such as search (paid and organic), media and research -Stay abreast of changes in the marketplace, and help client understand how they can be leveraged to help their brands Show less



Church & Dwight Co., Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Associate Manager Digital Strategy

  • Jan 2022 - Sep 2022

  Accountable for integrated 360 consumer engagement planning, connecting brand, digital and content strategy, to ensure a connected flawless consumer experience across digital touchpoints, as well as ongoing analysis and optimization to ensure digital touchpoints are working harmoniously to achieve business objectives.

• Associate Marketing Services Manager

  • Apr 2019 - Mar 2022

  Led the planning, implementation and measurement of experiential marketing and corporate sponsorship programs for a CPG company with 20+ brands (such as ARM & HAMMER, OxiClean, Trojan, Batiste). Managed marketing brand planning process for all brands, collaborating across 13+ brand teams to define and adjust end-to-end plans based on goals and objectives, ROI analysis, market conditions and consumer insights. Identify emerging opportunities and efficiencies across brands. Act as Subject Matter Expert on consumer promotions, leading national coupon strategy for the company. Show less



Comcast

• United States
• Telecommunications
• 700 & Above Employee

• Sr. Manager, Retail Marketing Communications

  • Apr 2016 - Apr 2019

  Planned and managed large-scale events across the Xfinity Retail channel to drive traffic, improve customer experience and increase sales. Managed in-store marketing communications creative for product/service education and promotional materials. This included coaching stores on integrating company-wide marketing campaigns and promotions, key product launches and sunsets, and designing unique marketing opportunities for their customers. Planned and managed large-scale events across the Xfinity Retail channel to drive traffic, improve customer experience and increase sales. Managed in-store marketing communications creative for product/service education and promotional materials. This included coaching stores on integrating company-wide marketing campaigns and promotions, key product launches and sunsets, and designing unique marketing opportunities for their customers.



Feld Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Regional Manager, Event Marketing & Sales- Northeast

  • Nov 2010 - Apr 2016

  Led localized marketing strategy and campaign planning and execution for a variety of large-scale events, including Disney On Ice, Disney Live!, Marvel Universe Live, Ringling Bros. and Barnum & Bailey, and Feld Motorsports (Monster Jam, among others). Led localized marketing strategy and campaign planning and execution for a variety of large-scale events, including Disney On Ice, Disney Live!, Marvel Universe Live, Ringling Bros. and Barnum & Bailey, and Feld Motorsports (Monster Jam, among others).