Jaclyn Silbernagel

Associate Director, Community Engagement at Vibrant Communities Calgary (Stewards of Enough for All)
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Contact Information
us****@****om
(386) 825-5501
Location
Calgary, Alberta, Canada, CA

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Experience

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Associate Director, Community Engagement
      • Apr 2022 - Present

    • Knowledge Exchange Specialist
      • Jan 2021 - Apr 2022

      Building relationships. Providing strategic support to the Enough for All Champions.Creator, host, producer and editor of VCC's podcast, Let's Talk Poverty.

    • Communications and Engagement Specialist
      • Apr 2020 - Jan 2021

      Elevated the brand and credibility of VCC through strategic marketing and communications. Developed and launched a new website to increase the use and visibility of VCC reports and content. Created a social media strategy to identify content priorities and revamp the delivery of content. Developed weekly newsletter for over 2500 subscribers. Designed graphics for social media and reports. Utilized new strategies to support ongoing poverty reduction work. Developed and launched VCC’s podcast, Let’s Talk Poverty. Show less

    • Real Estate
    • 1 - 100 Employee
    • Writer
      • Apr 2014 - Apr 2020

      • Developing fictional short stories. • Aspire to complete a draft novel in the near, yet distant, future. • Developing fictional short stories. • Aspire to complete a draft novel in the near, yet distant, future.

    • Communications Officer
      • Aug 2017 - Jan 2018

      • Worked with internal clients to advise and prepare communications plans and disseminate important information to over 500 staff members, including leadership and board members. • Interviewed colleagues and wrote online feature articles about staff interests and work; adding a more human element to a large corporate environment with offices across Canada. • Worked with Human Resources on a number of projects, communicating with staff about initiatives related to training, pay and compensation. • Utilised a detailed communications plan to launch a new intranet. Managed tactics over several months – promoting the upcoming change of a renewed iWeb, user acceptance testing, and motivating individuals to test the site and attend demos to enhance training around the new resources and tools featured on the renewed iWeb. Transitioned a new staff member to take over iWeb launch upon my departure. • Worked closely with Occupational Health and Safety to deliver relevant messaging to staff to help change behaviours and attitudes. • Created and distributed content via the iWeb, including leadership messages and iPolls; provided staff with a weekly highlights email. • Developed the framework for a CER specific Online Style Guide. I also established guidance and tracking documents to improve processes and future on-boarding of new staff. Show less

    • Communications Officer
      • Nov 2015 - May 2016

      • Supported Hearing Managers on applications related projects, including communications advice/plans, management of ad creation and publication, webpage development, news releases, and coordination of social media updates. • Developed a template for application project webpages to create a consistent format for hearing process web content. • Reviewed web content and recommended and implemented changes to improve functionality and ease for end users. • Developed a new plan to modify the website architecture under About Us. Show less

    • Communications Officer
      • Mar 2015 - Apr 2015

      • Provided communications support for the release of a report. Prepared the media spokesperson for any potential issues. • Supported the release of an enhanced web application and worked closely with the Project Manager to have consistent messaging and a seamless roll-out for end users. • Provided communications support for the release of a report. Prepared the media spokesperson for any potential issues. • Supported the release of an enhanced web application and worked closely with the Project Manager to have consistent messaging and a seamless roll-out for end users.

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Development Writer
      • Feb 2015 - Apr 2015

      • Wrote donor relations articles for the Cumming School of Medicine. Interviewed clinicians, researchers, and generous donors about programs, technology, and funds that support advances in research and help improve health outcomes for patients. • The articles were published in the Philanthropy at Work section of the 2015 spring/summer edition of UCalgary Medicine Magazine. • Wrote donor relations articles for the Cumming School of Medicine. Interviewed clinicians, researchers, and generous donors about programs, technology, and funds that support advances in research and help improve health outcomes for patients. • The articles were published in the Philanthropy at Work section of the 2015 spring/summer edition of UCalgary Medicine Magazine.

    • Development Writer
      • Nov 2012 - Mar 2013

      • Wrote donor relations content for various Cumming School of Medicine Gift at Work Reports. • Interviewed clinicians, researchers, students, and generous donors about programs, technology, and funds that support advances in research and help improve health outcomes for patients. • Wrote donor relations content for various Cumming School of Medicine Gift at Work Reports. • Interviewed clinicians, researchers, students, and generous donors about programs, technology, and funds that support advances in research and help improve health outcomes for patients.

    • Communications Officer
      • Sep 2010 - Oct 2011

      • Northern Gateway Project – liaised regularly with media across the country, advised Panel members on communications strategies and outcomes, developed and maintained web content, created displays, and attended public/media information sessions. • Worked together with technical experts for Northern Gateway to ensure an emphasis on plain language and created accurate and clear communications through publications, news releases and web content. • Managed competing priorities within Northern Gateway and worked with various teams to communicate effectively to different audiences. • Created and executed communications strategies for projects related to landowner relations and public engagement, transparency, and internal communications needs. Show less

    • Communications Coordinator
      • May 2010 - Aug 2010

      • Facilitated communications initiatives and supported the Manager of Investor Relations. • Managed the investor newsletter, created materials for financial and energy related conferences, news releases, and social media and website content. • Worked with the CEO on company presentations for investor driven opportunities. • Facilitated communications initiatives and supported the Manager of Investor Relations. • Managed the investor newsletter, created materials for financial and energy related conferences, news releases, and social media and website content. • Worked with the CEO on company presentations for investor driven opportunities.

    • Investment Management
    • Communications Officer
      • Jan 2008 - Oct 2009

      • Communicated regularly and consistently about how the Health Trust connects donor passions with health care needs. Highlighting the advancements made through the impact of people’s generosity. • Wrote and edited stories for various publications and the web, managed the content and production of annual publications, managed web content, created an internal newsletter, wrote speaking notes and managed video production. • Provided expertise in media relations and worked closely with the events team to market signature and community events. Show less

    • Contributing Editor
      • Dec 2008 - Apr 2009

      • Wrote 12 feature articles for two issues of a pilot membership newsletter. • Interviewed various individuals and groups in order to write articles that highlighted different people and projects of interest. • Wrote 12 feature articles for two issues of a pilot membership newsletter. • Interviewed various individuals and groups in order to write articles that highlighted different people and projects of interest.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Executive
      • Aug 2006 - Jan 2008

      • Specialized in media relations and communications strategy. • Worked with clients in Oil and Gas, Consumer and Not-for-profit sectors. • Managed and structured client projects to deliver communications products by deadline. • Specialized in media relations and communications strategy. • Worked with clients in Oil and Gas, Consumer and Not-for-profit sectors. • Managed and structured client projects to deliver communications products by deadline.

    • Canada
    • Hospitals and Health Care
    • 300 - 400 Employee
    • Communications Coordinator
      • Sep 2005 - Aug 2006

      • Worked directly with the Communications Officer on projects and employee events. • Created a monthly newsletter, brochures and various other communications materials. • Updated website content in a timely manner. • Worked together on communications strategies to keep employees and other stakeholders continuously informed about changes within the business. • Worked directly with the Communications Officer on projects and employee events. • Created a monthly newsletter, brochures and various other communications materials. • Updated website content in a timely manner. • Worked together on communications strategies to keep employees and other stakeholders continuously informed about changes within the business.

Education

  • The University of Calgary
    Bachelor of Communications Studies, Mass Communication/Media Studies
    2003 - 2005
  • University of Guelph
    Certificate in Knowledge Mobilization
    2021 - 2022
  • Lethbridge Community College
    Communication Arts Print Journalism Diploma, Journalism
    2001 - 2003
  • Social School
    Social Media Marketing Certificate Program
    2020 - 2020
  • University of Calgary Continuing Education
    Public Relations Management Certificate, Public Relations
    2006 - 2009
  • New Era Technology
    Certificates in: Photoshop CS (levels I, II and III), and InDesign CS (levels I and II)
    2005 - 2005

Community

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