Experience

Skimmer
• United States
• Software Development
• 1 - 100 Employee
• Revenue Operations Manager

  • Oct 2023 - 3 months

Impulse Creative
• United States
• Advertising Services
• 1 - 100 Employee
• RevOps Specialist

  • Dec 2021 - Oct 2023


True Diversity

• United States
• Computer Software
• 1 - 100 Employee

• Head of Revenue Operations

  • Jul 2021 - Nov 2021

  • Gathered and analyzed team requirements to determine best CRM fit for cross-functional team needs • Designed and documented processes for sales and customer success teams to ensure optimal database health • Curated outbound prospecting lists based on our ideal customer profile • Built bi-monthly reports for clients to update them on campaign progress • Served as client advocate from the start of the sales process and throughout their campaign’s life cycle



SharpSpring

• Business Consulting and Services

• Sales Operations Manager

  • Nov 2018 - Jul 2021

  • Increased sales qualified leads by over 58% by collaborating with marketing to develop stronger sales enablement materials and outreach cadences for SharpSpring’s Business Development Team • Re-engineered workflows and processes that increased the Business Development and Sales Team’s efficiencies by 32% • Coordinated with Senior Management to uncover gaps in key business insights and designed datasets, dashboards, and the associated KPIs to enable continuous monitoring of these… Show more • Increased sales qualified leads by over 58% by collaborating with marketing to develop stronger sales enablement materials and outreach cadences for SharpSpring’s Business Development Team • Re-engineered workflows and processes that increased the Business Development and Sales Team’s efficiencies by 32% • Coordinated with Senior Management to uncover gaps in key business insights and designed datasets, dashboards, and the associated KPIs to enable continuous monitoring of these areas • Project managed key interdepartmental innovation initiatives focused on data cleanliness and processes that directly impacted lead generation and nurturing • Analyzed the performance of revenue-generating teams and collaborated with leaders in Marketing, Sales, and Customer Success to improve lead conversions and to create a high-converting sales funnel • Organized cross-functional teams focused on uncovering new lead generating and revenue-generating initiatives • Developed compensation plans and calculated monthly commission for the Sales Teams • Implemented and optimized technology utilized by the Sale Teams including Gong, Looker, Acuity, and SharpSpring

• Sales Project Coordinator

  • Feb 2018 - Nov 2018

  Gainesville, Florida • Managed SharpSpring’s outbound marketing efforts resulting in over 900 sales opportunities which presented over $8 million in potential sales • Worked with the Sales and Scheduling teams to facilitate follow-up, lead distribution, and gather anecdotal data on campaign performance • Actualized data on the performance of outbound marketing efforts on a bi-weekly basis and communicate the results with Senior Management

• Sales Development Representative

  • Jan 2017 - Feb 2018

  Gainesville, Florida • Converted and qualified over 750 leads into sales opportunities which presented over $6 million in potential revenue • Established processes to streamline communication efforts between sales and marketing departments as well as between SharpSpring and potential users • Analyzed statistical and anecdotal data to determine successful marketing campaigns and leveraged findings to improve future campaigns



University of Florida Office of Technology Licensing

• Senior Marketing Fellow

  • Aug 2016 - Dec 2016

  • Drafted SEO focused marketing descriptions for technologies patented at the University of Florida • Coordinated with key stakeholders to gain a deep understanding of the technologies created in order to explain them to an audience of non-experts • Utilized Mailchimp and InDesign to generate weekly newsletters and event flyers • Assisted with training and improved standard operating procedures for increased office efficiency • Conducted company research to generate licensing leads… Show more • Drafted SEO focused marketing descriptions for technologies patented at the University of Florida • Coordinated with key stakeholders to gain a deep understanding of the technologies created in order to explain them to an audience of non-experts • Utilized Mailchimp and InDesign to generate weekly newsletters and event flyers • Assisted with training and improved standard operating procedures for increased office efficiency • Conducted company research to generate licensing leads with appropriate industry contacts Show less



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Retail Management Intern

  • May 2016 - Jul 2016

  Aventura, Fl • Established relationships with customers in order to understand their needs and how to better serve them • Received mentorship from one of the top department managers in the store • Identified opportunities to increase productivity and better serve customers within my department

• Marketing Fellow

  • May 2015 - May 2016

  Gainesville, Florida Area •Drafted marketing descriptions for technologies licensed by the University of Florida •Utilized Mailchimp to generate weekly newsletters and designed event flyers for the building •Used InDesign to create technology opportunity sheets which are sent to businesses and uploaded onto the OTL website •Researched companies that might be interested in licensing opportunities and found appropriate contacts for each company



Huckle, Inc.

• United States
• Software Development

• Marketing Manager

  • Jul 2015 - Dec 2015

  Gainesville, Florida Area • Created and implemented marketing strategies to increase brand awareness • Increased user engagement and encouraged adoption of the messaging app • Beta tested the app to uncovered bugs before updates were released for public download • Hired, managed and advised 3 underclassmen interns in their efforts to promote Huckle



Moocho

• United States
• Advertising Services
• 1 - 100 Employee

• Campus Ambassador

  • Mar 2015 - May 2015

  Gainesville, Florida Area •Aided Moocho in finding new vendors in order to increase sales •Marketed Moocho and raised local awareness



Triangle Financial Services

• United States
• Financial Services
• 1 - 100 Employee

• Intern

  • Jun 2014 - Aug 2014

  Aventura, Florida • Assessed scripts and provided recommendations on how to proceed with a script to the President of Triangle Entertainment • Supervised script rewrites, location scouting and casting for projects with million dollar budgets • Edited videos with Final Cut Pro X and created movie posters with Adobe Photoshop



Castle Group

• Australia
• Real Estate
• 1 - 100 Employee

• Director of Promotional Videos

  • Aug 2013 - Aug 2013

  Plantation, Florida • Directed and edited promotional videos for 3 of Castle Group’s properties • Developed relationships with property managers for the purpose of creating a comfortable filming environment