Jaclyn Bonacci

Marketing Specialist at Exclusive Charter Service
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Contact Information
Location
West Palm Beach, Florida, United States, US
Languages
  • English -
  • Italian -
  • Sign Languages -

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Credentials

  • CPR & First Aid
    American Heart Association | American Stroke Association

Experience

    • United States
    • Airlines and Aviation
    • 1 - 100 Employee
    • Marketing Specialist
      • Sep 2018 - Present

      • Supervised all brokers communications and quote requests via CRM, as well as managed each broker’s client lists• Continuously updated the company mailing lists with new clients, potential clients and client behavior, to ensure proper content delivery• Analyzed industry changes to conduct weekly lead mining, providing pre-qualified leads to brokers, in addition to ensuring phone callswere made appropriately• Trained new brokers with scripts and sales process flows, along with monitoring phone conversations to improve conversions• Updated the company website(s) in addition to backend SEO, bringing new customers to the site at an 87.55% growth rate in 6-month campaign• Created digital advertising materials, specification sheets, quote templates, and misc materials, in accordance to company policies• Designed and optimized daily written, graphic, and video content to distribute across multiple platforms, ensuring correct copyright policies on graphics

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Director Of Administration
      • Apr 2018 - Present

      • Booked open houses and provided agents with necessary paperwork including MLS market analysis, flyers, and other required documents • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation• Worked closely with business owners to create and maintain marketing materials for sales presentations and client meetings• Identified opportunities for growth within the Austin, Texas territory and collaborated with sales teams to reach sales goals

    • SEO Specialist
      • Apr 2018 - Present

      • Planned and implemented SEO/SEM strategies, marketing databases, email, social media and display advertising campaigns

    • United States
    • Events Services
    • Marketing and Event Coordinator
      • Mar 2016 - Present

    • Digital Marketing Specialist
      • Oct 2015 - Present

      • Designed and implemented strategic integrated marketing plan objectives.• Defined and tracked campaign effectiveness and adjusted strategies accordingly.• Conducted market analysis and monitored competitive activity.• Completely updated and redesigned user experience for company website.• Boosted website traffic by creating an integrated social media strategy.• Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.• Preserved brand integrity by monitoring the consistency and quality of marketing content.• Created effective messaging using language, graphics and marketing collateral.• Used site analytics and metrics to define and monitor success.

    • Social Media Strategist
      • Oct 2015 - Present

      • Create and implement social media strategies in accordance to company policies• Identify, evaluate and monitor relevant social media channels• Implement strategies for using social media channels for marketing purposes• Establish relationships with online communities by identifying key influences• Manage social media properties such as Facebook, Instagram, LinkedIn, Google Plus Bussiness, YouTube, Twitter.• Develop and lead social media programs in order to build awareness• Evaluate social media trends and work towards employing appropriate strategies• Maintain interaction with clients and prospects through different avenues• Develop strategic and innovative methods of engaging fans and clients• Prepare and edit publications for social media websites• Develop unique and compelling content for websites and social pages• Conduct marketing social media activities such as contests to increase engagement.• Management of social media campaigns• Identify opportunities for the company to expand its marketing efforts through social media• Collaborate with cross-functional teams in order to develop social media marketing and communications strategies• Analyze performance of social media marketing procedures• Set up and optimize company pages in order to increase visibility• Moderate user-generated content to ensure accuracy and appropriateness• Build meaningful connections between pictures and content• Monitor benchmarks for measuring impact of social media activities• Write reports on the effectiveness of social media marketing programs

    • United States
    • Business Consulting and Services
    • Executive Assistant
      • May 2015 - Present

      Created and executed bussiness calendar, communication systems, and standard operating proceduresConcepted, planned, and executed all internal and external operationsImplementing Internet marketing strategies through all social media platforms.Direct all company employees and operations on a daily basisSchedule and attend business meetingsPlan and execute all aspects of personal and public eventsSocial media coordination and management

    • Director of Operations and Events
      • Jan 2015 - Present

      Manage and supervise firm operations and employees on a daily basis including agendas, sales, purchases, event and gig bookings, marketing, etc.Develop proposals and contracts for private clients as well as public events.Contact clients to understand their individual needs for planning special events, along with determining budgets.Provides advertising and promotional material for events through various channels, such as social media, paper material, E-flyers, and radio, etc.Contacting charities and sponsors as well as creating sponsorship deck.Coordinate entire events from start to finish, including pre event functions as well as decor, entertainment, photography, food, etc.

    • United States
    • Social Media Director
      • Feb 2015 - Present

      Developed and implemented a strategic media marketing champaign.Developed and manage profiles of all entities of palmbeach.tv (6), on all social media platforms.Work intimately with individuals and group clients to design results-driven bussiness plans amd execute goals. Estabilsh growth in areas of personal and business development, and business branding and marketing. Developed and implemented a strategic media marketing champaign.Developed and manage profiles of all entities of palmbeach.tv (6), on all social media platforms.Work intimately with individuals and group clients to design results-driven bussiness plans amd execute goals. Estabilsh growth in areas of personal and business development, and business branding and marketing.

    • United States
    • Restaurants
    • Head Waitress
      • Nov 2014 - Present

      Server/bartenderSales promotions and advertising Customer Service Server/bartenderSales promotions and advertising Customer Service

    • United States
    • Consumer Services
    • 700 & Above Employee
    • Special Needs Child Care Provider
      • Aug 2010 - Present

      Provided home care for a premature infant, including feeding, changing, bathing and minimal house workEffectively collaborated with parents to incorporate practices for developmental growth Provided home care for a premature infant, including feeding, changing, bathing and minimal house workEffectively collaborated with parents to incorporate practices for developmental growth

    • Digital Strategist
      • Jan 2016 - Dec 2018

      Implemented and manage integrated digital marketing strategy in alignment with company goals.Edit and optimize daily written, recorded and video content and distribute across multiple platforms Create revenue streams, subscriptions, and products with said content by building out systematic sales funnels Build webinar platforms, lead magnets, opt-ins and all other creative technology Manage & analyze paid social media campaignsManage email drip campaigns and maximize database' returnCreate and hold me accountable to content creation calendarPlanned and developed web, SEO/SEM, marketing database, email, social media and display advertising campaignsBuilt and maintain social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Collaborate with internal teams to create landing pages and optimize user experiencePlan and execute initiatives to reach the target audience through appropriate channels Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesUndertake individual tasks of a marketing plan as assigned

    • Web Content Developer
      • Jan 2014 - May 2015

      • Designed website for company’s services as well as a vendor website for photographers to sell their work. Development included layout, overall theme, content, photos, and portfolio creation.• Daily maintenance of websites including, vendor communications, blogging, uploading photos, etc.• Established online brand presence by leading website and SEO, as well as the creation, content generation, and execution and management of all social media platforms • Designed website for company’s services as well as a vendor website for photographers to sell their work. Development included layout, overall theme, content, photos, and portfolio creation.• Daily maintenance of websites including, vendor communications, blogging, uploading photos, etc.• Established online brand presence by leading website and SEO, as well as the creation, content generation, and execution and management of all social media platforms

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Host/Event Planner
      • May 2013 - Aug 2013

      Planned, Organized and prepared food and beverages for large outdoor and indoor private parties Bartended and served food to guestsSet tables with clean linens, condiments, and other suppliesOrganized table seating and party layout Planned, Organized and prepared food and beverages for large outdoor and indoor private parties Bartended and served food to guestsSet tables with clean linens, condiments, and other suppliesOrganized table seating and party layout

    • Restaurant Manager
      • Oct 2011 - Nov 2012

      Exhibited thorough knowledge of foods, beverages, supervisory duties, service techniques, and guest interactions.Tracked inventory, completed payroll Promoted specials, created advertisement and organized/hosted children’s birthday parties Consistently maintained high levels of cleanliness, organization, storage, and sanitation of food and beverage Handled all customer relations issues in a gracious manner Completed all point of sale opening and closing procedures, including counting the contents of the cash register.Cleaned and organized the store, including the checkout desk and displays

    • Childcare Assistant
      • Sep 2007 - Oct 2011

      Supervised and assisted special needs children in structured goals and various activities, Taught children personal care behaviors, including toilet training and feeding.Quickly responded to crisis situations when severe mental health and behavioral issues arose Supervised and assisted special needs children in structured goals and various activities, Taught children personal care behaviors, including toilet training and feeding.Quickly responded to crisis situations when severe mental health and behavioral issues arose

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Reshab Provider
      • Mar 2009 - Jan 2011

      Set developmental goals with agency and family for the child and completed them in various social settings. Picked up child from school, drove to afterschool activities, assisted with homework and meal prep.Promoted good behaviors by using the positive reinforcement method. Set developmental goals with agency and family for the child and completed them in various social settings. Picked up child from school, drove to afterschool activities, assisted with homework and meal prep.Promoted good behaviors by using the positive reinforcement method.

Education

  • Florida Atlantic University
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2012 - 2015
  • St. Joseph by the Sea High School, St. John's University, Florida Atlantic University
    HS Diploma, Developmental and Child Psychology
    2004 - 2015
  • St. John's University
    Associate's degree, Digital Communication and Media/Multimedia
    2008 - 2011

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