Jacky Johnson

Digital Strategy & Events Manager at Urban Peace Movement
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Digital Strategy & Events Manager
      • Aug 2022 - Present
    • Business Consulting and Services
    • 1 - 100 Employee
    • Lead | Project Management & Marketing
      • Jul 2021 - Oct 2021

      Project Management & Marketing Consultant helping businesses of varying sizes and matures scale across: healthcare, biotech, finance, music, entertainment, and media. Project Management & Marketing Consultant helping businesses of varying sizes and matures scale across: healthcare, biotech, finance, music, entertainment, and media.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Communications & Outreach Manager
      • Aug 2019 - Mar 2021
    • Special Projects Supervisor
      • Jun 2016 - Aug 2019

      - Support for the NYC Department of Transportation's Summer Streets, 3-weekend community event series that brings out 300K+ attendees for 2016/2017/2018/2019 - Directed and managed strategy to engage and train volunteers at a downtown location to ensure traffic safety, and to support sponsor activations - Obtained city permits for the event and the multiple activations across Manhattan - Stage management and pre-production planning for performers at multiple stage activations - Support for the NYC Department of Transportation's Summer Streets, 3-weekend community event series that brings out 300K+ attendees for 2016/2017/2018/2019 - Directed and managed strategy to engage and train volunteers at a downtown location to ensure traffic safety, and to support sponsor activations - Obtained city permits for the event and the multiple activations across Manhattan - Stage management and pre-production planning for performers at multiple stage activations

    • United States
    • Government Administration
    • 100 - 200 Employee
    • Interim Youth Development Coordinator
      • Dec 2018 - Jul 2019

      - Supported city commission comprised of Oakland youth, focused on providing input around city policy and initiatives - Planned and facilitated trainings to promote civic engagement, including media advocacy and community organizing and provide opportunities to partner with city officials and agencies - Supported city commission comprised of Oakland youth, focused on providing input around city policy and initiatives - Planned and facilitated trainings to promote civic engagement, including media advocacy and community organizing and provide opportunities to partner with city officials and agencies

    • Chief Of Staff
      • Sep 2016 - Jul 2018

      - Retained for project-based support in LA assisting in the launch of Too $hort’s Boombox studios - Produced special events, video shoots, PodcastOne show production and press days - Generated & managed sponsorship and partnerships with companies such as Nike and Live.me - Launched merchandise line overseeing the design, production, online store set up - Placements include: Jimmy Fallon Show, NY Times, MTV, VIBE, Complex, and more - Retained for project-based support in LA assisting in the launch of Too $hort’s Boombox studios - Produced special events, video shoots, PodcastOne show production and press days - Generated & managed sponsorship and partnerships with companies such as Nike and Live.me - Launched merchandise line overseeing the design, production, online store set up - Placements include: Jimmy Fallon Show, NY Times, MTV, VIBE, Complex, and more

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Communications Manager
      • Jun 2015 - Jun 2016

      - Raised organization’s national profile by securing NY local and national TV, radio, print and digital media placements - Advocated to improve mainstream media coverage of criminal justice issues (including language used, etc.) - Prepared press releases and statements, managed website redesign, and marketing materials - Created social media campaigns that increased engagement by 80%, followers by 50% and garnered substantial influencer interactions/shares from thought leaders, press, U.S. cabinet departments, and others - Led branding efforts for the #CLOSErikers campaign resulting in the NYC Mayor committing to a plan to close Rikers Show less

    • United States
    • Writing and Editing
    • Publicist
      • Sep 2006 - Aug 2015

      - Project based support on multiple emerging and major-label recording artist's publicity campaigns (Secured placements in AP, XXL, VIBE, LA Times) - Media coordination for large-scale events: Keyshia Cole Day, 365Black Awards, and TV One’s ‘Verses & Flow’ - Created Press packets, pitch letters, press releases, and mailers. - General office and administrative support to company president. - Project based support on multiple emerging and major-label recording artist's publicity campaigns (Secured placements in AP, XXL, VIBE, LA Times) - Media coordination for large-scale events: Keyshia Cole Day, 365Black Awards, and TV One’s ‘Verses & Flow’ - Created Press packets, pitch letters, press releases, and mailers. - General office and administrative support to company president.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Communications Manager
      • Feb 2014 - May 2015

      - Counseled and provided daily communications support to NAN’s Founder and President, Rev. Al Sharpton - Directed media relations, social media & marketing efforts for NAN’s national office campaigns & their 75+ chapters - Developed and maintained strong relationships and rapport with local and national government officials, nonprofits, corporate partners, civil rights organizations, NAN members, and media Managed all communications and marketing for NANs 2014 & 2015 Annual National Convention: *Event lasts 4-5 days and caters to 7K+ attendees *High-profile speakers included U.S. AG Eric Holder, NY Governor Andrew Cuomo, Jesse Jackson, and others *Led press outreach & worked with the White House to organize President Barack Obama’s appearance - Managed all communications and marketing for two high-profile national marches for social justice: * “We Will Not Go Back” brought above 15,000 attendees | “Justice for All” brought above 50,000 attendees - Worked directly with C-Span, CNN, MSNBC, and Washington Post, among others, for full coverage - Managed red carpet pre and post press for Annual ‘Triumph Awards’ honoring Mike Tyson, and Misty Copeland - Press highlights include profiles in: NY Times, WSJ, Washington Post, Associated Press, NBC’s Meet the Press Show less

    • United States
    • 1 - 100 Employee
    • Special Assistant to SVP/General Manager
      • Apr 2012 - Feb 2014

      - Provided production support and casting for online content and pop up concerts - Developed, launched and maintained partnerships with MTV World and Viacom community initiatives - Provided production support and casting for online content and pop up concerts - Developed, launched and maintained partnerships with MTV World and Viacom community initiatives

    • India
    • Entertainment Providers
    • Marketing Manager
      • Jul 2011 - Feb 2012

      - Managed all aspects of album releases for artists including R&B artist’s Joe and Chico DeBarge, photo and artwork direction, liaison to record label distribution, planned album listening/release parties and press days - Managed all aspects of album releases for artists including R&B artist’s Joe and Chico DeBarge, photo and artwork direction, liaison to record label distribution, planned album listening/release parties and press days

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Media Relations Manager
      • Oct 2010 - Jul 2011

      - Contributed to the center’s inception and growth from a startup nonprofit to an established community organization- Was recruited to give Oakland youth a voice in the center’s development and grew into the center’s PR & Events manager- Implemented and maintained outreach recruitment strategy: recruited 2,000 members in the first year- Managed public safety program, bringing youth and Oakland Police Department together to improve relations

    • Outreach & Events Manager
      • Sep 2009 - Oct 2010

      - Promote Youth UpRising programming, a 25,000 square-foot, high tech youth development center and create exciting events.

    • Executive Assistant to President & CEO
      • Oct 2008 - Sep 2009
    • Media/Public Relations Coordinator
      • Mar 2005 - Nov 2008

      Generated over 100 features in first year of operation (Secured placement in San Francisco Chronicle, Fox News, BET) Liaison to key external stakeholders; Funders, Media, Elected Officials, Neighborhood residents. Instrumental in implementing strategy that recruited 2,000 members in first year of operation. Generated over 100 features in first year of operation (Secured placement in San Francisco Chronicle, Fox News, BET) Liaison to key external stakeholders; Funders, Media, Elected Officials, Neighborhood residents. Instrumental in implementing strategy that recruited 2,000 members in first year of operation.

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