Experience

Impossible Marketing (Group Of Companies)

• Singapore
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Account Manager

  • Nov 2020 - Present

  - Well-versed & certified in Google Ads – Search, Display, Video, Shopping, Analytics- Campaign Management of key accounts from various industries including SK Jewellery, Love & Co., CASE, LHN Limited & ST Residences- Delivered & presented timely reports on campaigns’ performance to clients- Provided new insights to meet clients’ advertising ROI and built strong client relationships- Place in charge of weekly meetings to review and resolve issues faced by team members- Responsible for on-boarding and training for new team members



OOm Pte Ltd

• Singapore
• Advertising Services
• 1 - 100 Employee

• Paid Performance Strategist

  • Jan 2020 - Oct 2020

  - Campaign management of more than 35 accounts from various industries including Harvey Norman Singapore, Harvey Norman Malaysia, Eighteen Chefs & Union Power- Handled $200,000 monthly ad spend for both social and Google campaigns- Provided strong support to account managers by providing insightful analysis of campaign performance to clients- Proposed recommendations to further strengthen clients’ market presence - Campaign management of more than 35 accounts from various industries including Harvey Norman Singapore, Harvey Norman Malaysia, Eighteen Chefs & Union Power- Handled $200,000 monthly ad spend for both social and Google campaigns- Provided strong support to account managers by providing insightful analysis of campaign performance to clients- Proposed recommendations to further strengthen clients’ market presence



SocialGround Pte Ltd

• Content Manager

  • Aug 2018 - Aug 2019

  - Produce various content - articles, video scripts and memes on Sure Boh Singapore’s Facebook Page, both commercially and non-commercially- Ensure content are scheduled and posted in a systematic manner- Successfully drove traffic to the page. i.e. gained 5,000 followers in a single month- Increased the average click through rate per post from 5.4% to 10.5%- Increased the average engagement rate per post from 1.4% to 1.9%- Presented ideas and proposals to clients such as HDB and Big Fish Small Fish