Manager, Product Development

• Jan 2023 - Present

The Manager, Product Development is a key innovation and development role that includes launching and delivering growth of key strategic programs and products including product life cycle management, stakeholder management, strategic account management and program execution. The role also includes but not limited to taking a project from an idea stage all the way to commercialization for B2B commercial, digital and member facing products to satisfy the vision of AHA customers, both member and… Show more The Manager, Product Development is a key innovation and development role that includes launching and delivering growth of key strategic programs and products including product life cycle management, stakeholder management, strategic account management and program execution. The role also includes but not limited to taking a project from an idea stage all the way to commercialization for B2B commercial, digital and member facing products to satisfy the vision of AHA customers, both member and business partners. This manager also owns the product development life cycle roadmap from beginning through pilot testing, deployment, commercialization and on-going management of products and programs as related to programs. Effectively interprets and manages data, facts, voice of customer/member inputs and feedback across these areas in order to make sound business decisions and recommendations through design, development, launch, maintenance of existing products including management and execution of editorial functions and related technical processes.

Senior Product Analyst

• Dec 2019 - Jan 2023

Sr. Analyst provides day-to-day support for AHA product, business development initiatives and is responsible for summarizing member, consumer, product, market, competitor, pricing or other research, as well as IT/product development, operations, cost and other data that will assist management in both long- and short-range strategic planning. Responsible for identifying and working with corresponding enterprise matrix departments and AHA members to develop, enhance, update or revise AHA… Show more Sr. Analyst provides day-to-day support for AHA product, business development initiatives and is responsible for summarizing member, consumer, product, market, competitor, pricing or other research, as well as IT/product development, operations, cost and other data that will assist management in both long- and short-range strategic planning. Responsible for identifying and working with corresponding enterprise matrix departments and AHA members to develop, enhance, update or revise AHA services and its related to products, programs, training and sales/marketing in order to improve productivity and profitability. Plans, designs and deploys appropriate analysis, reports and tools to mature, developing and innovative enterprise products and services. Assists with Design Thinking product development process. Gathering requirements based on input from a variety of sources including analysis results and feedback from the user community. Responsible for verification of test and pilot activities. Create appropriate deliverables to support hand offs and transition activities related to product development efforts.

Senior Marketing Automation Specialist

• Jan 2019 - Dec 2019

The Senior Marketing Automation Specialist serves as the day-to-day in-house expert for the marketing automation system, including but not limited to Marketo. Provides insight into marketing automation trends and best practices. Executes the production of assigned marketing campaigns, including, but not limited to lead generation email campaigns, email promotions, landing pages, newsletters, webinar/events promotions, newsletter and digital design assets.

Marketing Communications Specialist

• Oct 2015 - Dec 2018

Health Forum is the strategic business enterprise of the American Hospital Association (AHA) dedicated to serving member hospitals by helping them identify the optimal solutions to their most pressing market challenges. Through the AHA Endorsement, along with educational programs featuring peers and industry experts, Health Forum supports the decision-making process for hospitals looking for partners to help with clinical integration, information technology, talent management,… Show more Health Forum is the strategic business enterprise of the American Hospital Association (AHA) dedicated to serving member hospitals by helping them identify the optimal solutions to their most pressing market challenges. Through the AHA Endorsement, along with educational programs featuring peers and industry experts, Health Forum supports the decision-making process for hospitals looking for partners to help with clinical integration, information technology, talent management, cultural transformation, financial sustainability, the patient flow and other key challenges. Producing (in conjunction with various teams) a wide range of branding & marketing tactics and campaigns. Working with the manager of the team supporting the functions of the marketing automation solutions. CRM/Marketing automation power user [Marketo]. Product Owner: Partner Sponsored Email Campaigns. Team lead on Health Forum Webinar campaigns, deliverables and timelines, Email Insights and othr Marketo Analytics summary reporting. Contributing team member to Database alignment and management strategy and implementation. Show less Health Forum is the strategic business enterprise of the American Hospital Association (AHA) dedicated to serving member hospitals by helping them identify the optimal solutions to their most pressing market challenges. Through the AHA Endorsement, along with educational programs featuring peers and industry experts, Health Forum supports the decision-making process for hospitals looking for partners to help with clinical integration, information technology, talent management,… Show more Health Forum is the strategic business enterprise of the American Hospital Association (AHA) dedicated to serving member hospitals by helping them identify the optimal solutions to their most pressing market challenges. Through the AHA Endorsement, along with educational programs featuring peers and industry experts, Health Forum supports the decision-making process for hospitals looking for partners to help with clinical integration, information technology, talent management, cultural transformation, financial sustainability, the patient flow and other key challenges. Producing (in conjunction with various teams) a wide range of branding & marketing tactics and campaigns. Working with the manager of the team supporting the functions of the marketing automation solutions. CRM/Marketing automation power user [Marketo]. Product Owner: Partner Sponsored Email Campaigns. Team lead on Health Forum Webinar campaigns, deliverables and timelines, Email Insights and othr Marketo Analytics summary reporting. Contributing team member to Database alignment and management strategy and implementation. Show less

Marketing Coordinator

• Dec 2013 - Sep 2015

Responsible for creating and delivering marketing ideas and activities. Concepts and creates marketing materials, manages projects, and ensures messages are consistent and on target. Measured Marketing is a team of dedicated professionals that develop and execute effective direct marketing campaigns for top tier clients. Our team creates and implements search engine optimization (SEO) campaigns designed to drive targeted web traffic and increase revenue. Additionally, we assist… Show more Responsible for creating and delivering marketing ideas and activities. Concepts and creates marketing materials, manages projects, and ensures messages are consistent and on target. Measured Marketing is a team of dedicated professionals that develop and execute effective direct marketing campaigns for top tier clients. Our team creates and implements search engine optimization (SEO) campaigns designed to drive targeted web traffic and increase revenue. Additionally, we assist with marketing strategy, design, and programming of business websites, with a focus on clean, professional, and effective web design. Specialties: Email Marketing, Client Relationships, Project Management, Database Marketing, Search Engine Optimization (SEO), Websites, List Building & List Targeting, Direct Mail, Reporting & Market Research Show less Responsible for creating and delivering marketing ideas and activities. Concepts and creates marketing materials, manages projects, and ensures messages are consistent and on target. Measured Marketing is a team of dedicated professionals that develop and execute effective direct marketing campaigns for top tier clients. Our team creates and implements search engine optimization (SEO) campaigns designed to drive targeted web traffic and increase revenue. Additionally, we assist… Show more Responsible for creating and delivering marketing ideas and activities. Concepts and creates marketing materials, manages projects, and ensures messages are consistent and on target. Measured Marketing is a team of dedicated professionals that develop and execute effective direct marketing campaigns for top tier clients. Our team creates and implements search engine optimization (SEO) campaigns designed to drive targeted web traffic and increase revenue. Additionally, we assist with marketing strategy, design, and programming of business websites, with a focus on clean, professional, and effective web design. Specialties: Email Marketing, Client Relationships, Project Management, Database Marketing, Search Engine Optimization (SEO), Websites, List Building & List Targeting, Direct Mail, Reporting & Market Research Show less

Barista

• 2008 - Nov 2013

Legendary customer service, continual QASA standard store maintenance and aesthetic friendliness, employee training, cash management, timely delivery of an overwhelming tasty variety of coffee & espresso beverages Legendary customer service, continual QASA standard store maintenance and aesthetic friendliness, employee training, cash management, timely delivery of an overwhelming tasty variety of coffee & espresso beverages

New Business Intern

• Feb 2013 - Apr 2013

Executing various junior account executive and administrative duties including: Electronic correspondence with high-level marketing prospects, participation in the full spectrum of agency sales process, conducting competitive analyses, investigating and pre-qualifying new lead opportunities and assisting in the application of informal research. Along with that I carried out personal projects and learned about the multicultural advertising industry. These ranged from conducting… Show more Executing various junior account executive and administrative duties including: Electronic correspondence with high-level marketing prospects, participation in the full spectrum of agency sales process, conducting competitive analyses, investigating and pre-qualifying new lead opportunities and assisting in the application of informal research. Along with that I carried out personal projects and learned about the multicultural advertising industry. These ranged from conducting desk/Internet research on Hispanic market trends to maintaining prospect database and timelines and consulting on international research projects. Show less Executing various junior account executive and administrative duties including: Electronic correspondence with high-level marketing prospects, participation in the full spectrum of agency sales process, conducting competitive analyses, investigating and pre-qualifying new lead opportunities and assisting in the application of informal research. Along with that I carried out personal projects and learned about the multicultural advertising industry. These ranged from conducting… Show more Executing various junior account executive and administrative duties including: Electronic correspondence with high-level marketing prospects, participation in the full spectrum of agency sales process, conducting competitive analyses, investigating and pre-qualifying new lead opportunities and assisting in the application of informal research. Along with that I carried out personal projects and learned about the multicultural advertising industry. These ranged from conducting desk/Internet research on Hispanic market trends to maintaining prospect database and timelines and consulting on international research projects. Show less

Marketing Intern

• Oct 2012 - Feb 2013

Worked directly with Marketing, Sales/Product Management and our Sales department in an independent role creating, managing and instituting marketing materials including, but not limited to, collateral, website management, email marketing and direct marketing pieces. Assisted in preparation of our Marketing departmental goals, including our annual customer conference and market research within targeted industries to allow for broad utilization of marketing initiatives to be used for… Show more Worked directly with Marketing, Sales/Product Management and our Sales department in an independent role creating, managing and instituting marketing materials including, but not limited to, collateral, website management, email marketing and direct marketing pieces. Assisted in preparation of our Marketing departmental goals, including our annual customer conference and market research within targeted industries to allow for broad utilization of marketing initiatives to be used for external correspondence and promotions. Show less Worked directly with Marketing, Sales/Product Management and our Sales department in an independent role creating, managing and instituting marketing materials including, but not limited to, collateral, website management, email marketing and direct marketing pieces. Assisted in preparation of our Marketing departmental goals, including our annual customer conference and market research within targeted industries to allow for broad utilization of marketing initiatives to be used for… Show more Worked directly with Marketing, Sales/Product Management and our Sales department in an independent role creating, managing and instituting marketing materials including, but not limited to, collateral, website management, email marketing and direct marketing pieces. Assisted in preparation of our Marketing departmental goals, including our annual customer conference and market research within targeted industries to allow for broad utilization of marketing initiatives to be used for external correspondence and promotions. Show less

Sales

• 2006 - 2007