Jack Rohan
Senior Strategist at Avenue B2B Marketing Strategy and Activation- Claim this Profile
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Bio
Pam McBride
I had the absolute pleasure of working with Jack on a lead generation campaign with an aggressive schedule and continually tight deadlines, and without him we wouldn't have succeeded in introducing the Sysomos business library for social media. He is the epitome of agency partner, someone who knows the balance between arms length and internal team member. He is honest, professional, dedicated, detail-oriented, and most importantly has a great sense of humour - a much appreciated quality when the stress levels begin to rise. He brought all the skills to the table required to meet the expectations on the initiative - strategy, advertising, analytics, lead management, content marketing and demand generation. And because client service is always forefront in his approach, I would never hesitate to recommend him and I would welcome the opportunity to work with him again in the future.
Lisa Davis
I've worked with many agency partners throughout my career, and Jack Rohan is at the top of my list. His superb account management, logical thinking, attention to detail and genuine respect for his clients are admirable qualities indeed, and each goes a long way to ensure that the work he does is second-to-none. The Red Group was Marketwire's Agency of Record for several years, and throughout that time Jack was our Group Account Director and my primary contact. His input, creativity and project management skills supported many of our corporate initiatives, including microsites and lead-generating campaigns to website redesign and marketing collateral. It will sound cliche, but I'll say it regardless: Working with Jack is not like working with an agency partner; it's like working with a trusted member of your own internal team.
Pam McBride
I had the absolute pleasure of working with Jack on a lead generation campaign with an aggressive schedule and continually tight deadlines, and without him we wouldn't have succeeded in introducing the Sysomos business library for social media. He is the epitome of agency partner, someone who knows the balance between arms length and internal team member. He is honest, professional, dedicated, detail-oriented, and most importantly has a great sense of humour - a much appreciated quality when the stress levels begin to rise. He brought all the skills to the table required to meet the expectations on the initiative - strategy, advertising, analytics, lead management, content marketing and demand generation. And because client service is always forefront in his approach, I would never hesitate to recommend him and I would welcome the opportunity to work with him again in the future.
Lisa Davis
I've worked with many agency partners throughout my career, and Jack Rohan is at the top of my list. His superb account management, logical thinking, attention to detail and genuine respect for his clients are admirable qualities indeed, and each goes a long way to ensure that the work he does is second-to-none. The Red Group was Marketwire's Agency of Record for several years, and throughout that time Jack was our Group Account Director and my primary contact. His input, creativity and project management skills supported many of our corporate initiatives, including microsites and lead-generating campaigns to website redesign and marketing collateral. It will sound cliche, but I'll say it regardless: Working with Jack is not like working with an agency partner; it's like working with a trusted member of your own internal team.
Pam McBride
I had the absolute pleasure of working with Jack on a lead generation campaign with an aggressive schedule and continually tight deadlines, and without him we wouldn't have succeeded in introducing the Sysomos business library for social media. He is the epitome of agency partner, someone who knows the balance between arms length and internal team member. He is honest, professional, dedicated, detail-oriented, and most importantly has a great sense of humour - a much appreciated quality when the stress levels begin to rise. He brought all the skills to the table required to meet the expectations on the initiative - strategy, advertising, analytics, lead management, content marketing and demand generation. And because client service is always forefront in his approach, I would never hesitate to recommend him and I would welcome the opportunity to work with him again in the future.
Lisa Davis
I've worked with many agency partners throughout my career, and Jack Rohan is at the top of my list. His superb account management, logical thinking, attention to detail and genuine respect for his clients are admirable qualities indeed, and each goes a long way to ensure that the work he does is second-to-none. The Red Group was Marketwire's Agency of Record for several years, and throughout that time Jack was our Group Account Director and my primary contact. His input, creativity and project management skills supported many of our corporate initiatives, including microsites and lead-generating campaigns to website redesign and marketing collateral. It will sound cliche, but I'll say it regardless: Working with Jack is not like working with an agency partner; it's like working with a trusted member of your own internal team.
Pam McBride
I had the absolute pleasure of working with Jack on a lead generation campaign with an aggressive schedule and continually tight deadlines, and without him we wouldn't have succeeded in introducing the Sysomos business library for social media. He is the epitome of agency partner, someone who knows the balance between arms length and internal team member. He is honest, professional, dedicated, detail-oriented, and most importantly has a great sense of humour - a much appreciated quality when the stress levels begin to rise. He brought all the skills to the table required to meet the expectations on the initiative - strategy, advertising, analytics, lead management, content marketing and demand generation. And because client service is always forefront in his approach, I would never hesitate to recommend him and I would welcome the opportunity to work with him again in the future.
Lisa Davis
I've worked with many agency partners throughout my career, and Jack Rohan is at the top of my list. His superb account management, logical thinking, attention to detail and genuine respect for his clients are admirable qualities indeed, and each goes a long way to ensure that the work he does is second-to-none. The Red Group was Marketwire's Agency of Record for several years, and throughout that time Jack was our Group Account Director and my primary contact. His input, creativity and project management skills supported many of our corporate initiatives, including microsites and lead-generating campaigns to website redesign and marketing collateral. It will sound cliche, but I'll say it regardless: Working with Jack is not like working with an agency partner; it's like working with a trusted member of your own internal team.
Experience
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Avenue B2B Marketing Strategy and Activation
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United States
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Advertising Services
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1 - 100 Employee
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Senior Strategist
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Mar 2017 - - Halen
Lead the process from business and opportunity analysis to brand, marketing, and communications strategies as well as creative development and activation. Conduct research, plan and lead discovery and brand workshops, develop internal and go-to-market plans, plan product and service launches, architect enterprise websites, produce sales tools and training, and provide ongoing strategy support. Key clients: CCC Intelligent Solutions (tech platforms for the P&C insurance industry); ATI (providers of the most advanced specialty materials for aerospace and defense customers); and NielsenIQ (the world's consumer buying behavior company)
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Dorn Marketing
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Mexico
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Strategic Management Services
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Senior Strategist
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Kas 2015 - Mar 2017
25-person full-service agency focused on industrial manufacturers and customersPrototyped a GP Pro diagnostic site for industrial clients to self-assess their enterprise hygiene needs 25-person full-service agency focused on industrial manufacturers and customersPrototyped a GP Pro diagnostic site for industrial clients to self-assess their enterprise hygiene needs
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Senior Strategist
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Nis 2015 - Kas 2015
Led the process from business and opportunity analysis to brand, marketing, and communications strategies. Conducted research, planned and led discovery and brand workshops, developed internal and go-to-market plans, planned product and service launches, produced sales tools (e.g. iPad apps) and training, developed marketing dashboards, and provided ongoing strategy support for SCA (Away from Home tissue global business unit via the Tork brand), Clarke (global environmental services company specializing in mosquito control products and services), and Hospira (generic and proprietary pharmaceuticals).
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Strategist
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Ağu 2012 - Nis 2015
Lead the process from business and opportunity analysis to brand, marketing, and communications strategies. Conduct research, plan and lead discovery and brand workshops, develop internal and go-to-market plans, shape brand standards, produce sales tools (e.g. iPad apps) and training, and provide ongoing strategy support for SCA (tissue global business unit) and Clarke (global environmental services company). Served as strategist for Cars.com account
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Account Director
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Oca 2012 - Ağu 2012
Served as strategy and interim account lead supporting the B2B marketing effort of Cars.com. Included product launches, sales team training and communications, dealer research, integrated communications planning, and ongoing consultation. Also serve as strategy and account lead for Clarke (global environmental services company).
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Group Account Director
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Haz 2009 - Oca 2012
Boutique B2B marketing strategy agency specializing in the business-to-business sector with an emphasis on technology companies.Led the redevelopment of the Marketwire global website. Created the information architecture, crafted content, and directed usability enhancements to the news roomLed clients through goal setting, research, planning, concepting, activation, and tracking. Managed full-time account team and 15-person network of freelance creatives, analysts, PR professionals, and programmers to serve technology companies (e.g., Sysomos, Forsythe), Marketwire, and OAG/UBM Aviation.
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Lipman Hearne, Inc.
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United States
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Civic and Social Organizations
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Vice President
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Tem 2003 - May 2009
90-person full-service consulting, marketing, and communications firm exclusively serving the non-profit sector, with an emphasis on higher education. Led integrated teams in the development of comprehensive marketing and communications efforts to help colleges and universities do everything from launch new academic programs to successfully complete capital campaigns, build their brands, and recruit students. 90-person full-service consulting, marketing, and communications firm exclusively serving the non-profit sector, with an emphasis on higher education. Led integrated teams in the development of comprehensive marketing and communications efforts to help colleges and universities do everything from launch new academic programs to successfully complete capital campaigns, build their brands, and recruit students.
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Copywriter
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1998 - 2003
900-person global brand activation agency. Served a roster of top-tier clients (United Airlines, Target, United States Postal Service). Notable projects included national ad campaigns, product and experience concepting, digital and static in-store POP, seasonal retail environments and products, co-branding campaigns, and on-site brand experiences during international sporting events. 900-person global brand activation agency. Served a roster of top-tier clients (United Airlines, Target, United States Postal Service). Notable projects included national ad campaigns, product and experience concepting, digital and static in-store POP, seasonal retail environments and products, co-branding campaigns, and on-site brand experiences during international sporting events.
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Communications Support
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1998 - 1998
Project management and copywriting support for the agency's account and creative teams. Project management and copywriting support for the agency's account and creative teams.
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Education
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CareerFoundry
UX Design -
1996 - 1998
University of Illinois at Urbana-Champaign
MS, Advertising -
1993 - 1996
University of Illinois at Urbana-Champaign
BA, Rhetoric -
1989 - 1993
St. Rita High School
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