Jack Osbon CMktr
Business Development Executive at Goodman Derrick LLP- Claim this Profile
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Bio
Credentials
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Chartered Marketer
CIM | The Chartered Institute of Marketing -
Continuing Professional Development 2017-2021
CIM | The Chartered Institute of Marketing -
Diploma in Professional Marketing
CIM | The Chartered Institute of Marketing -
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Experience
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Goodman Derrick LLP
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United Kingdom
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Legal Services
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1 - 100 Employee
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Business Development Executive
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Mar 2015 - Present
I manage firm-wide marketing and business development projects across multiple practice and sector groups. I integrate marketing business plans including communications, events, website, social media and SEO. Reporting to Head of Business Development.~ Formulating marketing strategy and developing marketing plans to support business objectives~ Work with sales team to steer customer segmentation and implement tailored marketing tactics~ Develop marketing programs to drive pipeline development and increase brand awareness across all funnels~ Manage alignment and measurement of campaigns, as well as evaluation
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Lighthouse Group Financial Solutions
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United Kingdom
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Financial Services
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1 - 100 Employee
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Strategic Partnerships Manager
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Feb 2014 - Feb 2015
I developed the Lighthouse Group fund programme using marketing strategies to aid the financial advisers individual business plans. This included growing customer journey experiences with asset management and sales team stakeholders, reporting in to the Managing Director Fun of Funds.~ Proactively maintained relationship management programme to increase revenue by over 10%~ Redefined customer experience with events to develop business plans~ Generated leads for advisory funds on restricted fund panels~ Reduced marketing costs from metric analysis to redistribute based on customer success
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Association of Professional Financial Advisers
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United Kingdom
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Financial Services
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1 - 100 Employee
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Marketing & Office Executive
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Sep 2012 - Feb 2014
Part of small and successful team that oversaw successful re-brand of the firm post FCA IFA legislation. Improved efficiency of marketing processes by integrating marketing strategy into overall objectives, creating new tactics for membership targeting. Reported in to Marketing Director.~ Increased membership numbers to drive revenue for the firm and maximise profits~ Created new collateral and content as part of re-branding strategy~ Achieved accredited CPD provider status for the organisation to improve brand awareness within both prospective and current customer bases~ Managed customer experience improvements using social media campaigns to increase accessibility to member benefits programme
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Education
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Chartered Institute of Marketing
Diploma in Professional Marketing -
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University of Greenwich
Bachelor of Arts (B.A.), 1st, Politics
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