Jacklyn Hefter
Partner at Social Movement LJ INC- Claim this Profile
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Bio
Experience
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Social Movement LJ INC
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Canada
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Advertising Services
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1 - 100 Employee
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Partner
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Jun 2014 - Present
Social Movement’s successes are based on focusing on achieving YOUR individual social media objectives. From growth, to traffic, to conversion. We’re not just about maintaining an online presence. Social movement digs deep into analytics, studies user behavior patterns and bases a successful strategy around that. Efficiency on social media is defined by the most amount of stories, with the fewest posts. It’s an algorithm used to target fans and potential clients. Our specialty? Cracking this algorithm and developing and maintaining a cohesive strategy that drive’s your R.O.I on social. Show less
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Michael Kors
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Social Media Communications Coordinator
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Feb 2014 - Aug 2014
-Collaborate with the Social Media Department in NYC to manage & develop campaigns for Canada. -Monitor analytics and maintain reports that measure the effectiveness of social media activities -Develop an understanding of best practices & emerging technologies in the social media space. -Foster Canadian blogger relations in the market as well as mall marketing partners. -Collaborate with the Social Media Department in NYC to manage & develop campaigns for Canada. -Monitor analytics and maintain reports that measure the effectiveness of social media activities -Develop an understanding of best practices & emerging technologies in the social media space. -Foster Canadian blogger relations in the market as well as mall marketing partners.
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Playboy Enterprises, Inc.
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United States
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Consumer Services
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700 & Above Employee
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Senior Social Media Coordinator
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May 2013 - Jan 2014
- Manage all social media campaigns and day to day activities for high profile accounts.- Responsible for developing and overseeing strategic social media and digital initiatives.- Partnering with the Editorial and Marketing teams to ensure proper online messaging.- Analyze, review and report on the effectiveness of campaigns in order to maximize results.- Managing the implementation of all SEO recommendations.
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Junior Social Media Specialist
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Jan 2012 - May 2013
- Engage with community, create online conversations while keeping brand voice in mind.- Maintain presence on social sites including Facebook, Twitter, Youtube, Instagram and Tumblr.- Responsible for daily posts/tweets to all applicable social media outlets.
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Freelance Social Media Marketing and Photography
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Jan 2010 - Dec 2011
- Maximized social media outlets in order to bring significant traffic to the site. - Obtained 90,000 + views within two years. - Maximized social media outlets in order to bring significant traffic to the site. - Obtained 90,000 + views within two years.
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Education
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Seneca College of Applied Arts and Technology
Communications and Media