Experience

Castle Biosciences, Inc.

• United States
• Biotechnology Research
• 300 - 400 Employee

• Regional Business Director- West

  • Aug 2022 - Present

• Area Manager

  • Jan 2022 - Aug 2022



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Artificial Intelligence Technology Advisor

  • Feb 2021 - Jan 2022

• Sr. Strategic Account Manager

  • Jan 2018 - Feb 2021

  Maintain and grow the bay area territory by selling disruptive technologies that change the way gastroenterologists, general/thoracic/bariatric Surgeons diagnose and treat patients. • Founding member of the Working Parents Group 2020-2021 • ASPIRE Women’s Employee Resource Group Board Member 2020-2021 • Leadership Development Program 2020-2021 • West Field Advisory Council, 2019 • Pinnacle Award (Top rep with highest revenue for consecutive years), 2019 • Excellence Award (2… Show more Maintain and grow the bay area territory by selling disruptive technologies that change the way gastroenterologists, general/thoracic/bariatric Surgeons diagnose and treat patients. • Founding member of the Working Parents Group 2020-2021 • ASPIRE Women’s Employee Resource Group Board Member 2020-2021 • Leadership Development Program 2020-2021 • West Field Advisory Council, 2019 • Pinnacle Award (Top rep with highest revenue for consecutive years), 2019 • Excellence Award (2 Consecutive Years Over 105% to plan), 2019 • President’s Club Award 2019 with 110% to plan, $2.4M • Quota Buster Award, 2019 • Field Sales Trainer

• Strategic Account Manager

  • Nov 2016 - Jan 2018

  Inherited an open bay area territory and grew the revenue from $600K to $1.7m in the first year. Maintained and grew 11 product lines in the GI and Surgical Space. • President’s Club Award 2018 with 118% to plan, $1.7M; • Quota Buster Award, 2018 • Region of the Year, 2017

• US Product Manager

  • Jan 2015 - Nov 2016

  • Collaborated cross functionally to ensure successful product life cycle management and execution. • Acted as a link between the marketing and sales organizations including developing and managing comprehensive product portfolio marketing plans, key customer engagement opportunities, portfolio marketing deliverables, collaboration with cross-functional colleagues, and U.S. team leadership • Developed comprehensive marketing plans including competitive strategy, pricing strategy… Show more • Collaborated cross functionally to ensure successful product life cycle management and execution. • Acted as a link between the marketing and sales organizations including developing and managing comprehensive product portfolio marketing plans, key customer engagement opportunities, portfolio marketing deliverables, collaboration with cross-functional colleagues, and U.S. team leadership • Developed comprehensive marketing plans including competitive strategy, pricing strategy, sales/revenue forecasts, inventory management and brand communication initiatives.

• Market Development Manager

  • Jan 2012 - Jan 2015

  • Managed the strategy and execution of awareness marketing and direct to consumer programs and nurturing campaigns • Developed and executed awareness marketing program material and pilot programs • Created content and training to scale and grow the awareness marketing solution • Partnered with hospital executives and management as well as sales leadership, legal, clinical, training to align on strategy and program execution tactics • Set metrics and tracking of programs within… Show more • Managed the strategy and execution of awareness marketing and direct to consumer programs and nurturing campaigns • Developed and executed awareness marketing program material and pilot programs • Created content and training to scale and grow the awareness marketing solution • Partnered with hospital executives and management as well as sales leadership, legal, clinical, training to align on strategy and program execution tactics • Set metrics and tracking of programs within Saledforce.com

• Marketing Coordinator

  • Aug 2010 - Jun 2012

  • Event Management: 60 peer-to peer-education programs, 55 regional tradeshows, 5 national tradeshows • Trade-show event messaging and promotion including: direct mail promotion, graphics, brochures, and pre/post event campaigns • Work directly with physicians, sales reps, executive staff and vendors • Plan and execute automation process for high volume of projects through vendors and Salesforce.com • Supervised the onsite filming of procedure videos and other internal filming… Show more • Event Management: 60 peer-to peer-education programs, 55 regional tradeshows, 5 national tradeshows • Trade-show event messaging and promotion including: direct mail promotion, graphics, brochures, and pre/post event campaigns • Work directly with physicians, sales reps, executive staff and vendors • Plan and execute automation process for high volume of projects through vendors and Salesforce.com • Supervised the onsite filming of procedure videos and other internal filming projects • Work directly with designers and fulfillment houses to prepare and ship materials for events



Net Optics, Inc

• Marketing Assistant

  • Jan 2009 - May 2010

  -Researched events consistent with the strategic marketing plan -Planned and executed trade shows as well as international and internal events consisting of pre-show e-mail blasts, podcasts, event support, set-up and teardown and post-show follow up activities -Organized online marketing, lead generation campaigns and maintained social media presence daily -Researched, analyzed and compiled competitors' marketing strategies for internal reference -Worked with outside vendors, sales,… Show more -Researched events consistent with the strategic marketing plan -Planned and executed trade shows as well as international and internal events consisting of pre-show e-mail blasts, podcasts, event support, set-up and teardown and post-show follow up activities -Organized online marketing, lead generation campaigns and maintained social media presence daily -Researched, analyzed and compiled competitors' marketing strategies for internal reference -Worked with outside vendors, sales, channel partners and resellers to maintain cohesive marketing coverage Show less -Researched events consistent with the strategic marketing plan -Planned and executed trade shows as well as international and internal events consisting of pre-show e-mail blasts, podcasts, event support, set-up and teardown and post-show follow up activities -Organized online marketing, lead generation campaigns and maintained social media presence daily -Researched, analyzed and compiled competitors' marketing strategies for internal reference -Worked with outside vendors, sales,… Show more -Researched events consistent with the strategic marketing plan -Planned and executed trade shows as well as international and internal events consisting of pre-show e-mail blasts, podcasts, event support, set-up and teardown and post-show follow up activities -Organized online marketing, lead generation campaigns and maintained social media presence daily -Researched, analyzed and compiled competitors' marketing strategies for internal reference -Worked with outside vendors, sales, channel partners and resellers to maintain cohesive marketing coverage Show less



SportsPlus Bay Area

• Marketing Communication Coordinator

  • Jan 2010 - 2010

  -Created a marketing plan including the use of social media focusing on Twitter, Facebook and Socialoomph -Established and maintained social media presence -Managed event logistics, branding, marketing materials, event photography and patient communication -Worked with doctors, athletic trainers and patients -Created a marketing plan including the use of social media focusing on Twitter, Facebook and Socialoomph -Established and maintained social media presence -Managed event logistics, branding, marketing materials, event photography and patient communication -Worked with doctors, athletic trainers and patients



Chum.ly

• Technology, Information and Internet
• 1 - 100 Employee

• Principal

  • 2010 - 2010

  • Established and maintained corporate sales, marketing, and training strategies/manuals • Communicated with lawyers, candidates, engineers and executives to ensure organized and effective operations • Established and maintained corporate sales, marketing, and training strategies/manuals • Communicated with lawyers, candidates, engineers and executives to ensure organized and effective operations



Katz and Associates

• Public Relations Intern

  • Aug 2008 - Jan 2009

  -Coordinated with clients on public affairs and events -Researched information for public outreach -Updated company databases and media lists -Contacted media outlets regarding coverage of clients and projects -Worked with outside vendors, clients, media and the local community -Coordinated with clients on public affairs and events -Researched information for public outreach -Updated company databases and media lists -Contacted media outlets regarding coverage of clients and projects -Worked with outside vendors, clients, media and the local community



Net Optics, Inc

• Marketing Assistant

  • Jan 2005 - Jan 2008

  -Researched products and competitors within network security industry. Wrote papers for the field and channel sales teams to use during sales opportunities -Assembled and distributed product collateral to U.S. and International distributors -Updated the company contacts database, Web site information and collateral material -Worked with sales, engineering and the management team -Researched products and competitors within network security industry. Wrote papers for the field and channel sales teams to use during sales opportunities -Assembled and distributed product collateral to U.S. and International distributors -Updated the company contacts database, Web site information and collateral material -Worked with sales, engineering and the management team



Health Logic Inc

• Administrative Assistant

  • Jul 2004 - Aug 2004

  -Maintained calendars and billing information for an office of five doctors -Conversed with insurance companies on behalf of patients -Sold skin care supplies, supplements and physical therapy equipment -Maintained calendars and billing information for an office of five doctors -Conversed with insurance companies on behalf of patients -Sold skin care supplies, supplements and physical therapy equipment