Experience

Amarillo Convention & Visitors Bureau

• United States
• Travel Arrangements
• 1 - 100 Employee

• Marketing Manager

  • Dec 2021 - Present

  Plan and execute social media strategies Develop and maintain awareness of the brand Maximize revenues and drive visitors to Amarillo Plan and execute social media strategies Develop and maintain awareness of the brand Maximize revenues and drive visitors to Amarillo



From 6th Collective

• Content Coordinator

  • Oct 2020 - Sep 2021

  Launched and managed Instagram profiles that garner a total of 9K followers and counting while promoting services and vendors. Coordinated the preparation of promotional materials, product descriptions, proposals, and online posts on Instagram, Facebook, and Pinterest. Developed and managed online content, perform editing, and proofread all content to maintain online reputation. Created a content strategy for multiple platforms on social media and the online blog. Improved blog SEO using keyword strategies. Provided weekly status and analytics on social to the creative director and founder of From 6th Collective. Produced, shot, and wrote content for multiple platforms. Monitored and managed website health and campaigns on social media platforms. Collaborated and developed with the editorial team on store-wide events and promotions. Evaluated effectiveness and ROI of marketing efforts through various analytics Show less



UCI Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Content Strategist

  • Jul 2020 - Nov 2020

  Developed content strategies for multiple channels and platforms Wrote blog posts Created, wrote, and scheduled social media posts Conducted keyword and SEO research to understand client/customer's needs Monitored web traffic and engagement Created, adjusted and managed editorial calendar Developed content strategies for multiple channels and platforms Wrote blog posts Created, wrote, and scheduled social media posts Conducted keyword and SEO research to understand client/customer's needs Monitored web traffic and engagement Created, adjusted and managed editorial calendar



Casi Cielo Events

• 1605 Folsom Rd Amarillo, TX 79106

• Venue Manager

  • Jan 2017 - Jun 2020

  Organizing events, consulting clients, managing budgets, and booking the venue. Leading site visits and pre-event meetings with clients and establish and maintain relationships with key clients. Organizing events, consulting clients, managing budgets, and booking the venue. Leading site visits and pre-event meetings with clients and establish and maintain relationships with key clients.



El Tejavan Restaurant

• 3420 I-40 Amarillo, TX 79102

• Digital Marketing Manager

  • Jan 2017 - Mar 2020

  Writing, updating, and maintaining content for websites and social media platforms. Managing the day-to-day running of the company’s main social media accounts. Conducting research to identify social media best practices and trends while managing the social media budget. Writing, updating, and maintaining content for websites and social media platforms. Managing the day-to-day running of the company’s main social media accounts. Conducting research to identify social media best practices and trends while managing the social media budget.



Dillard's Inc.

• United States
• Retail
• 700 & Above Employee

• Beauty Advisor at bareEssentuals/ SmashBox

  • Jan 2014 - Jun 2017

  Built strong clientele with a list of more than 200 customers and communicated with them regularly about upcoming product launches and sales promotions. Monitored sales progress and cross-sold key products and services. Created promotions and events to highlight target Smashbox/bareMinerals products and created compelling cosmetic experience for personal clientele. Worked with management to create graphics for events store-wide. Built strong clientele with a list of more than 200 customers and communicated with them regularly about upcoming product launches and sales promotions. Monitored sales progress and cross-sold key products and services. Created promotions and events to highlight target Smashbox/bareMinerals products and created compelling cosmetic experience for personal clientele. Worked with management to create graphics for events store-wide.



Gaia For Women

• Dallas/Fort Worth Area

• Intern

  • Aug 2016 - Dec 2016

  Worked directly with GAIA team members to support everyday business functions such as Website/Retail, Production, Wholesale Support, and Marketing/PR. Worked directly with GAIA team members to support everyday business functions such as Website/Retail, Production, Wholesale Support, and Marketing/PR.



Buffalo Advertising Team

• Canyon, Texas

• Media Department/ Primary Research Lead

  • Nov 2015 - Jun 2016

  Developing and coordinating 2016 National Student Advertising Campaign for Snapple. Research and insights on millennial food consumption and online behavior. Developing and coordinating 2016 National Student Advertising Campaign for Snapple. Research and insights on millennial food consumption and online behavior.