Marketing Manager

• Jan 2021 - Present

Brand Operations Manager

• Mar 2020 - Jan 2021

1、Analyzed brand positioning and evaluated the characteristics of user groups, reshaped the content matrix framework of social media platform.2、Launched and operated TikTok, designed the video scripts, and the formation of standardized story mode.3、Controlled SEO project, optimized the brand ranking in search engines. The weight of website has been increased by about 300%, the average daily PV has been increased by about 200%, and the number of keywords has been increased by about… 1、Analyzed brand positioning and evaluated the characteristics of user groups, reshaped the content matrix framework of social media platform.2、Launched and operated TikTok, designed the video scripts, and the formation of standardized story mode.3、Controlled SEO project, optimized the brand ranking in search engines. The weight of website has been increased by about 300%, the average daily PV has been increased by about 200%, and the number of keywords has been increased by about 700%.4、Managed the official website, include content and development of function.5、Initiated the transformation of Mini program, promoted the redesign of the function.6、Organized the plan design of campaign to achieve the brand exposure. Show more Show less

Operation Supervisor

• Aug 2018 - Dec 2019

1、Brought up the idea of B2B2C and promoted Aspire WeChat platform from scratch. And deployed the profit-making functions: Online courses, Learning Map. (The total number of registered users exceeded 100K and the number of followers of public accounts exceeded 30K)2、Based on the characteristics of target groups, chaired the construction of content matrix and formed a standardized content platform, the average reading rate is about 60%.3、Designed marketing activities, and increased… 1、Brought up the idea of B2B2C and promoted Aspire WeChat platform from scratch. And deployed the profit-making functions: Online courses, Learning Map. (The total number of registered users exceeded 100K and the number of followers of public accounts exceeded 30K)2、Based on the characteristics of target groups, chaired the construction of content matrix and formed a standardized content platform, the average reading rate is about 60%.3、Designed marketing activities, and increased engagement by about 50%.4、Cooperated with BI department to dig users' habits and analyzed potential demands, so as to promote the improvement of product functions and operation direction.5、Controlled the ads, according to feedback data to improve the materials and targeted group on time. Show more Show less

Online Platform Operation

• May 2017 - Aug 2018

1、Promoted and optimized Sundial System, a module on Lufax APP to collect users’ feedback and suggestion. Enhanced work efficiency of internal teams by gathering, sorting and analyzing information from Sundial System and delivering them accordingly.2、Created standard text templates for 7 different scenarios on Lufax WeChat platform to notify different user groups. Increased user number over 200K. Saved company SMS cost about 100K per month.3、Coordinated with the Online customer service… 1、Promoted and optimized Sundial System, a module on Lufax APP to collect users’ feedback and suggestion. Enhanced work efficiency of internal teams by gathering, sorting and analyzing information from Sundial System and delivering them accordingly.2、Created standard text templates for 7 different scenarios on Lufax WeChat platform to notify different user groups. Increased user number over 200K. Saved company SMS cost about 100K per month.3、Coordinated with the Online customer service intelligent robot project, relying on the online conversation data to optimize the knowledge base structure, to increase the intelligent solution rate to more than 90%.4、Orchestrated WeChat platform daily operation include content and campaign. Show more Show less

New Media Operation

• Jul 2014 - May 2017

1、Wrote the content based on HK&US stock market information. The average reading volume exceeded 8%, and the increase of fans reached 130%.2、Monitored and analyzed the reading data, in order to optimize content matrix. Planed and facilitated function of the platform after evaluated and analyzed platform requirements.