Jackie (Yinan) You
Account Manager at Renren.com- Claim this Profile
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Mandarin Chinese Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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SAS Certified Base Programmer for SAS 9
SAS
Experience
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Renren.com
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Legal Services
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Account Manager
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Apr 2015 - Present
DSP services: • Managing current clients for DSP (demand-side platform) business, and reaching out to new business opportunities. • Coordinating among campaign running, ad-hoc reports generation, and campaign strategies making. Branding and IMC services: • Helping the company’s transformation from medium to integrated marketing communications service provider by promoting IMC campaigns to all sorts of clients from different industries. • Providing in-depth connections between brands and young people (especially college students) to establish brand awareness, to reach out to target audience, to encourage purchase and products trials, through strategically analyzing and selecting combinations of all sorts of media exposure, interaction, and personal connections.
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Hiway Consulting
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Netherlands
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Business Consulting and Services
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1 - 100 Employee
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Client Management Specialist
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Jun 2014 - Oct 2014
• Consulted with the clients on selecting and applying for schools, through careful analysis of clients’ conditions. • Followed up on clients’ performance after admission, and provided customized solutions and services to help them improve holistically, both academically and socially. • Consulted with the clients on selecting and applying for schools, through careful analysis of clients’ conditions. • Followed up on clients’ performance after admission, and provided customized solutions and services to help them improve holistically, both academically and socially.
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Marketing Consultant
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May 2013 - Nov 2013
• Conducted situation analysis for the organization, and made recommendations to increase organization awareness. • Led a team to launch the first online magazine of the organization to relevant readers after careful research. • Researched lead generation strategies and helped the organization in acquiring sponsorship. • Conducted situation analysis for the organization, and made recommendations to increase organization awareness. • Led a team to launch the first online magazine of the organization to relevant readers after careful research. • Researched lead generation strategies and helped the organization in acquiring sponsorship.
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New York Film Academy
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United States
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Higher Education
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700 & Above Employee
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Social Media and Business Development Specialist
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Jan 2013 - Feb 2013
• Raised the awareness of New York Film Academy in Chinese-Speaking regions through major social media. • Successfully reached out and was also reached by applicants who were interested in studying in NYFA. • Raised the awareness of New York Film Academy in Chinese-Speaking regions through major social media. • Successfully reached out and was also reached by applicants who were interested in studying in NYFA.
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Bumboosa
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing Intern
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Sep 2012 - Dec 2012
• Conducted strategic analysis of the brand and product offerings. • Performed keyword research and improved the official website's search result ranking through search engine optimization efforts. • Generated viral marketing ideas (e.g. music video parody) • Conducted strategic analysis of the brand and product offerings. • Performed keyword research and improved the official website's search result ranking through search engine optimization efforts. • Generated viral marketing ideas (e.g. music video parody)
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Account Co-ordinator
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Oct 2010 - Apr 2011
• Account management for HP print ad campaigns targeting different industries (e.g. education, medical, government). • Communicated across the board with the client, creative team, Publicis Asia-Pacific office, and vendors for process management and quality control. • Assisted in writing proposals and monthly reporting. • Account management for HP print ad campaigns targeting different industries (e.g. education, medical, government). • Communicated across the board with the client, creative team, Publicis Asia-Pacific office, and vendors for process management and quality control. • Assisted in writing proposals and monthly reporting.
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Changzhou Daily
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China
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Intern Journalist
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Jul 2009 - Sep 2009
• Carried out researches to collect latest information and useful clues, and kept in touch with people from different realms of society. • Successfully accomplished story telling regarding economics and social life which meant a lot to local people. • Carried out researches to collect latest information and useful clues, and kept in touch with people from different realms of society. • Successfully accomplished story telling regarding economics and social life which meant a lot to local people.
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Education
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2011 - 2013
Bentley University
Master's Degree, Marketing Analytics -
2007 - 2011
Renmin University of China
Bachelor's Degree, Journalism and Communication -
Changzhou Senior High School
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