Experience

Mayple

• United States
• Internet Publishing
• 1 - 100 Employee

• Senior Marketing Specialist

  • Sep 2018 - Present

  • Maintains and executes marketing calendar and strategy to drive and execute effective marketing campaigns, ensuring a consistent brand image and alignment with company goals• Establishing formal methods and processes of acquiring and communicating critical market insight that will drive current sales growth initiatives and commitments to new product offerings.• Develop fresh ideas aligned with company objectives and work across departments to sell strategies and initiatives internally.• Pursue expert-level market insight of HVAC/R and adjacent markets as a means of identifying market/product opportunities and competitive threats.• Maintain all written copy and graphic design assets, including video, for website, products, print, and digital.• Play a pivotal role in contributing to strategic direction, driving product management and customer segmentation decisions to resolution, and executing marketing initiatives.• Drive execution of initiatives with marketing manager and team through appropriate pathways.



Winthrop Solutions

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Marketing Specialist

  • May 2015 - Aug 2018

  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events• Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives• Analyze and report on the performance and efficiency of campaigns• Conduct market research and analyze trends to identify new marketing opportunities• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met• Write, proofread, and edit creative and technical content across different mediums• Work with external agencies and vendors to execute marketing programs