Experience

FustCharles

• United States
• Accounting
• 1 - 100 Employee

• Marketing Specialist

  • Oct 2015 - Present

  Strategize with Firm leadership to develop marketing and business development plans Lead and develop strategic marketing plans for preferred market niches and specific lines of business Manage, execute, analyze and track marketing and business development plans Develop and manage all marketing communications, collateral and presentations Develop and manage original content such as thought leadership and educational webinars Manage creativity and development of Firm website, social media and evaluate SEO standings Manage arrangements for client, community and business referral source events Manage and maintain a marketing automation/email marketing platform in addition to a CRM database Develop and support personal marketing and business development initiatives for Firm leadership and employees Create, maintain and evaluate marketing budget Manage creativity for recruiting efforts and events Create and manage all internal and external events



Microscope

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Specialist

  • Mar 2020 - Present

  Jackie works collaboratively with the Microscope team to create group and individual marketing plans. Jackie leads the team’s strategic marketing through: Business development initiatives Branding Public relations Event planning Web development Content creation Social media management Jackie works collaboratively with the Microscope team to create group and individual marketing plans. Jackie leads the team’s strategic marketing through: Business development initiatives Branding Public relations Event planning Web development Content creation Social media management



SpaZend

• United States
• Travel Arrangements
• 1 - 100 Employee

• Licensed Esthetician

  • Jun 2012 - Jun 2017



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Community Development Specialist

  • Sep 2014 - Sep 2015

  Built relationships with local community groups (including schools, the Chamber of Commerce, local chapters of charitable organizations, small businesses, etc) Created an online presence for the stores by spearheading and contributing to social media opportunities Organized store participation in (or sponsorship of) community events Partnered with the corporate Marketing Team to develop assets that support local community engagement initiatives Partnered with the corporate PR Team to create, post and respond to online content with local relevance Prioritized, planed, executed, and fulfilled all community engagement events Tracked participation, ROI and overall efficacy of community outreach initiatives Engaged, educated, excited, and empowered potential and existing customers alike with the same level of passion and commitment



GV Foods Incorporated

• Peppino's Restaurant and Catering / La Taqueria

• Marketing/PR Events Coordinator

  • Mar 2010 - Feb 2014

  Developed and coordinated marketing and advertising campaigns Designed marketing pieces including brochures, letters, advertisements and restaurant/catering menus Produced marketing sales reports by product and profit/loss statement analysis for management team Researched, recommended and coordinated community events and charitable donations Conducted Media and PR management of TV, radio, newspaper and event advertising Maintained customer relationship management program creation/tracking for current and past customers Maintained SEO standings and corporate social networking sites including Facebook, Twitter and LinkedIn Managed multiple interns while helping them gain relevant experience Attended various networking events Embassy Suites Hotel Catering Contract Banquet/Event Director - June 2013 to December 2014 Solicited, booked and managed corporate events, weddings, and other private functions Determined appropriate staffing levels, room/station assignments, buffet décor Responsible for maintaining a strong client relationship and ensuring that all event specifications were communicated and executed to specified client standards Scheduled and managed all event staff including payroll and benefit coordination Managed food and labor costs within industry standards and budget objectives Created and coordinate all event decor and layout schematics based on client needs



Some Girls Boutique

• United States
• Medical Equipment Manufacturing

• Syracuse Manager

  • Jun 2009 - Mar 2010

  Oversaw store operations including merchandise buying and shipping logistics, store event planning and Managed fundraising, public relations and budget planning Developed integrated approach to increase sales results, product awareness and brand image through marketing and public relations tactics Lead a team of 3 retail associates and 15 interns while providing professional development Reviewed job applications, interviewed applicants, hired and trained associates