Jackie McRae
Director at Copy Cred- Claim this Profile
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Topline Score
Bio
Simon Tagg
I recently worked with Jackie on something of a rushed job for print publication. I was impressed with her professionalism, efficiency, and sense of humour under pressured circumstances. COPY CRED are a pleasure to work with, maintain the highest of standards, and are highly recommended. (Simon Tagg - Perfect Proofreaders)
Bobby Semple
Such an easy process and the results are amazing. I was so emotional when i first read the copy Jackie had completed for me and my business.
Simon Tagg
I recently worked with Jackie on something of a rushed job for print publication. I was impressed with her professionalism, efficiency, and sense of humour under pressured circumstances. COPY CRED are a pleasure to work with, maintain the highest of standards, and are highly recommended. (Simon Tagg - Perfect Proofreaders)
Bobby Semple
Such an easy process and the results are amazing. I was so emotional when i first read the copy Jackie had completed for me and my business.
Simon Tagg
I recently worked with Jackie on something of a rushed job for print publication. I was impressed with her professionalism, efficiency, and sense of humour under pressured circumstances. COPY CRED are a pleasure to work with, maintain the highest of standards, and are highly recommended. (Simon Tagg - Perfect Proofreaders)
Bobby Semple
Such an easy process and the results are amazing. I was so emotional when i first read the copy Jackie had completed for me and my business.
Simon Tagg
I recently worked with Jackie on something of a rushed job for print publication. I was impressed with her professionalism, efficiency, and sense of humour under pressured circumstances. COPY CRED are a pleasure to work with, maintain the highest of standards, and are highly recommended. (Simon Tagg - Perfect Proofreaders)
Bobby Semple
Such an easy process and the results are amazing. I was so emotional when i first read the copy Jackie had completed for me and my business.
Credentials
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Professional Member
Public Relations Institute of AustraliaJan, 2023- Nov, 2024 -
2021 AMI Awards For Marketing Excellence Judge
Australian Marketing InstituteJun, 2021- Nov, 2024 -
NLP Trainer and Life Coach
WILD SuccessOct, 2019- Nov, 2024 -
AMI Associate Member
Australian Marketing InstituteFeb, 2021- Nov, 2024 -
Certified Practising Marketer
Australian Marketing InstituteFeb, 2021- Nov, 2024
Experience
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Copy Cred
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Director
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Jan 2017 - Present
COPY CRED is your dedicated copywriting, blogging, award writing, grant and tender writing, and overall communication advisory team. You can read what we do at www.copycred.com.au But it’s the HOW and WHY we do it that really matters. At the heart of COPY CRED and driving all we do, is a pursuance to promoting the importance of great communication. As director, my vision for COPY CRED is to become an indispensable source of strategic counsel and copywriting services for businesses Australia-wide, while supporting programs and initiatives that develop core communication skills including literacy and speech. Here's Prosper Taruvinga's experience with COPY CRED... “You see with copy like this, only a fool will scroll past this and not pick up the phone to call. I now feel like my current website is Vanilla. This is superb. Now the web development team has to do justice to such a work of genius. One thing too is, this reads well. Absolutely love that about your work.” And Anja Letz... "Totally exceeded my expectations. I think it's wonderful." And Elle Martinez... "In a single conversation, Jackie asked the right questions, understood my target market and what they needed to hear, and created a month’s worth of content that just nailed everything I do and everyone I cater to." If you're missing out on new or repeat customers, clients, website traffic, awards, grants or tenders, then contact COPY CRED to help get the credibility you deserve - because credibility matters! Show less
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Elevate Communication
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Communication Manager
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Jan 2017 - Jan 2021
Provide strategic and tactical guidance and support across a range of client accounts in telecommunications, wellbeing and communications industries to ensure outcomes meet client goals and objectives. Strategies encompass the full gamut of communications channels to ensure touch points with all stakeholders. Provide strategic and tactical guidance and support across a range of client accounts in telecommunications, wellbeing and communications industries to ensure outcomes meet client goals and objectives. Strategies encompass the full gamut of communications channels to ensure touch points with all stakeholders.
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TAFE Queensland
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Australia
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Education
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700 & Above Employee
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Marketing and Communications Officer
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Aug 2016 - Mar 2017
Engage in marketing and communications activity for the federally funded Adult Migrant English Program (AMEP) and Skills for Education and Employment (SEE) courses at TAFE Queensland to ensure those that are eligible know about, and are referred, to the courses to help them gain the skills needed for future progress. Engage in marketing and communications activity for the federally funded Adult Migrant English Program (AMEP) and Skills for Education and Employment (SEE) courses at TAFE Queensland to ensure those that are eligible know about, and are referred, to the courses to help them gain the skills needed for future progress.
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Havas Red AU
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Manager
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Oct 2015 - Aug 2016
Managed multiple corporate and consumer clients, including Sunny Queen Australia, Australian Taxi Industry Association, Caravanning Queensland, Walking Wounded, Discount Drug Stores and Pancakes On The Rocks. Activity included media relations, marketing and social media management in addition to creating PR plans with strategic direction for clients and developing new business proposals. My work for Walking Wounded was acknowledged by the Public Relations Institute of Australia (PRIA) at the 2016 Queensland State awards, announced the winner of the Pro Bono category for saving our men and women soldiers from suicide. This is a campaign I both managed and executed, securing coverage in Huffington Post, news.com.au, ABC News24 and much more. The campaign raised awareness, funds and volunteer and veteran registrations. Show less
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PPR Australia and New Zealand
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Account Director
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May 2014 - Oct 2015
As Account Director at PPR Queensland, I am responsible for ensuring clients' communications objectives are met utilising strategic and well-planned tactics across a range of disciplines.In addition to maintaining strong relationships with clients and media, and achieving measurable outcomes for clients in the construction, not for profit, outside school hours care, government and hospitality industries, I am also responsible for delegating work to the team and driving business development. I have driven successful communications activity for McDonald's Queensland and Northern Territory, Construction Skills Queensland, Baskin-Robbins, Crime Stoppers Queensland, The Executive Group, Propell National Valuers and more. In mid 2014, I undertook a two day creative thinking facilitation course that has enabled me to produce effective results for clients with the PPR team through various brainstorming techniques. Show less
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Account Manager
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Oct 2011 - Apr 2014
As Account Manager, my public relations responsibilities include client meetings and strategy development, copywriting, media relations, stakeholder engagement, internal communications, media monitoring, B2B communications, event planning and reporting. In my role at PPR I engaged with stakeholders particularly in corporate, business, not for profit, finance, government, property and construction industries. I helped manage the Crime Stoppers Queensland's' anti-illegal firearm campaign in early 2013 which was recognised by the Public Relations Institute of Australia with a commended award. I developed a broad knowledge of client services with previous experience in employment services, hospitality and cinema and film entertainment. Show less
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Owner / Business Manager
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Nov 2010 - Oct 2011
Professional and Creative Writing services for SMEs and individuals. Services include resumes, cover letters, media releases, sponsorship proposals, newsletter content, speeches and much more. Professional and Creative Writing services for SMEs and individuals. Services include resumes, cover letters, media releases, sponsorship proposals, newsletter content, speeches and much more.
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MAX
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Australia
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Government Relations Services
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700 & Above Employee
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Communications Officer
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Aug 2010 - Oct 2011
In this national role, I worked autonomously to develop internal and external communications strategies for the company's three business lines. Activities included: PR Marketing Advertising Copy-writing Website development project management Video scripting, briefing and editing Website / Enews content Social Media pilot Conference planning Key stakeholder in inaugral national marketing and PR campaign In this national role, I worked autonomously to develop internal and external communications strategies for the company's three business lines. Activities included: PR Marketing Advertising Copy-writing Website development project management Video scripting, briefing and editing Website / Enews content Social Media pilot Conference planning Key stakeholder in inaugral national marketing and PR campaign
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Publicity and Promotions Manager
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Nov 2007 - Sep 2010
Niche PR and Promotions Agency for Film Distributors and Cinema - responsibilities - PR, marketing, promotions, strategy planning, event management, sponsorship proposals Niche PR and Promotions Agency for Film Distributors and Cinema - responsibilities - PR, marketing, promotions, strategy planning, event management, sponsorship proposals
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Birch Carroll & Coyle
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Entertainment Providers
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1 - 100 Employee
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Assistant Manager
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2004 - 2007
On a daily basis I managed the reporting of stocktake and financials, managed staff, liaised with suppliers, maintenance, cleaners, upper management and remained hands on with cinema operations including serving concessions and cleaning and checking cinemas. I also undertook marketing activities to promote films, events and the cinema to key audiences including implementing targeted seniors and school campaigns. I developed the roster for 70 staff members each week and during my tenure the cinema received an award for best average hourly rate. Show less
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Education
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2004 - 2005
The University of Queensland
Post Graduate Diploma Business, Major Interntational Events Management -
2010 - 2011
Cengage Education
Certificate, Graphic Design and Desktop Publishing -
2000 - 2002
CQUniversity
Communications, Major Professional Communications -
2017 - 2017
TAFE Queensland Brisbane
Certificate IV, Small Business Administration/Management -
2022 - 2023
Curtin University
Consumer Psychology
Community
