Jackie Magnin

Account Manager - Chocolat et Expérience personnalisés at Chocolats Camille Bloch SA
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Contact Information
Location
CH
Languages
  • English Full professional proficiency
  • German Professional working proficiency
  • Swedish Full professional proficiency
  • Spanish Elementary proficiency
  • French Native or bilingual proficiency
  • Italien Limited working proficiency

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Experience

    • Switzerland
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Account Manager - Chocolat et Expérience personnalisés
      • Aug 2021 - Present
    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Regional Sales Manager
      • Oct 2018 - Aug 2021

      - Increase portfolio and follow-up of the current retailers and wholesalers in the Bern and Ticino Canton, as well as the French part of Switzerland - Plan and apply the sales and merchandising strategies - Increase brand awareness - Optimise the brand image at the POS - Increase portfolio and follow-up of the current retailers and wholesalers in the Bern and Ticino Canton, as well as the French part of Switzerland - Plan and apply the sales and merchandising strategies - Increase brand awareness - Optimise the brand image at the POS

    • Switzerland
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Créations sur-mesure
      • Feb 2018 - Jun 2018

      - Establish Sales Processes (boutiques and B2B) - Develop of B2B brochures 2018 - Develop of new products (boxes of various products) - Define sales segments and develop strategies for companies, partners of excellence and retailers - Develop and follow-up of B2B customers through sur mesure chocolate concepts - Develop events concepts and activities through wine and chocolate tastings - Establish Sales Processes (boutiques and B2B) - Develop of B2B brochures 2018 - Develop of new products (boxes of various products) - Define sales segments and develop strategies for companies, partners of excellence and retailers - Develop and follow-up of B2B customers through sur mesure chocolate concepts - Develop events concepts and activities through wine and chocolate tastings

    • Switzerland
    • Manufacturing
    • 1 - 100 Employee
    • Account Manager B2B
      • Aug 2011 - Jan 2018

      - Increase and follow-up of the B2B customers - Identification of the potentials and needs - Establish and follow budget - Organise and represent the company on external events - Create and follow production of new projects - Manage the B2B team and relationships with external partners - Increase and follow-up of the B2B customers - Identification of the potentials and needs - Establish and follow budget - Organise and represent the company on external events - Create and follow production of new projects - Manage the B2B team and relationships with external partners

    • Switzerland
    • Restaurants
    • Marketing and Sales Manager
      • Aug 2010 - Jul 2011

      Sales - Coffee based Beverages Solution over Swiss French area Marketing - application and developpement of communication and marketing elements to grow sales Nescafe Milano - champion for Switzerland Sales - Coffee based Beverages Solution over Swiss French area Marketing - application and developpement of communication and marketing elements to grow sales Nescafe Milano - champion for Switzerland

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Business Development and Insight Specialist
      • Feb 2010 - Jan 2011

      - Analyze Consumer, Competitor, Channel and Customer behaviors and attitudes- Develop sales material at world-wide level for all Beverage Solutions (virtual platform customized for our Sales and each of our customer)- Define and approach new customer

    • Marketing Associate Super Premium Beverages
      • Jan 2009 - Jan 2010

      - Brand: collaborate to the Brand Framework elaboration of a Super Premium Solution through consumers/customers research- Insight: participate to the Research, Strategy and Process of consumer preference assessment/validation (60/40+)- Marketing: participate to preparation of market test protocol, incl. Espresso Certification, Barista training- Collaborate to the Business Strategy (machine, products, accessories, services)- Collaborate to the Communication Strategy: Agencies briefs and contacts Show less

    • Communication - Event Manager
      • Jan 2006 - Dec 2009

      - Define and implement Event Process- Manage all events integrating the approach that best suited the profile/business of the participants- Play an ambassador role for internal and external visitors demonstrating our Beverage Solutions for a world-wide application- Manage a team of 5 persons (technicians, assistant, hostesses)- Collaborate to a new worldwide brand launch – NESTLE PROFESSIONAL- Organize and support tradeshows, markets/customers visits, workshops, trainings, team building, barista sessions, etc.Achievements : New Brand Communication Framework definition, 8 major events on yearly basis, over 3’000 visitors on a yearly basis, events from one individual, to marketing seminars of 100 participants and up to a 1’000 participants, development of a 200m2 showroom to present our Beverage Solutions to internal/external visitors. Show less

    • Building Project coordinator
      • Jan 2006 - Jul 2007

      - Understanding of the building specifics- Development of design of 3rd floor structure dedicated to Beverages, offices, showroom, conference rooms, reception, cafeteria, etc.

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Media Specialist
      • Jan 2003 - Dec 2005

      - Initiate the Media Agency of Record (AOR) and benchmark media in all markets- Participate in development and roll-out of Media AOR project - Accountable on defining a Nestle Way « Training » concept, now implemented worldwide- Evaluate the relationships with the Media agencies- Benchmark the Path-to-PurchaseAchievements: Selection of two agencies worldwide (starting from ~40) for huge financial saving, better efficiency and improved cross-fertilization. Market satisfaction rate :75%. Show less

    • Internal Communication
      • Nov 2000 - Jan 2003

      - Develop and update information for internal communication tools (intranet, pamphlets, posters, cd-roms, videos, displays, merchandising)- Initiate monthly 600-people symposium, management lunches concept- Ensure internal and external eventsAchievements: Efficient and recognized alignment of the core international team (500 persons).

    • Belgium
    • Construction
    • Marketing manager
      • Jan 1997 - Jan 1999

      Develop POS, outdoor, TV and sales folders - Media planning - Implementation on stores Achievements: Stores under my watch performed 25% above average. Develop POS, outdoor, TV and sales folders - Media planning - Implementation on stores Achievements: Stores under my watch performed 25% above average.

Education

  • Columbia University in the City of New York
    Digital Marketing, Marketing
    2020 - 2021
  • Haute école de gestion Arc
    NEUROMARKETING, Marketing
    2016 - 2017
  • SAWI
    MarKom, Sales, Distribution, and Marketing Operations, General
    2004 - 2006
  • CEFCO Communication & Advertising
    BA, Communications
    2002 - 2003
  • Maturité Professionnelle Commerciale
    Economics
    1989 - 1992
  • Haute école de gestion Arc
    Neuromarketing
    2016 -

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