Marketing & Communications Officer

• Jan 2023 - Present

Photographer

• Jul 2022 - Present

Freelance Photographer & Content Producer

• Mar 2022 - Present

After taking a career break, I have been working in a freelance capacity with local businesses, artists and publications as a photographer. This includes organising the shoots, discussing aims/ creative vision and turning around edits quickly for clients. I have also consulted on social media marketing work and digital campaigns for a number of local businesses. After taking a career break, I have been working in a freelance capacity with local businesses, artists and publications as a photographer. This includes organising the shoots, discussing aims/ creative vision and turning around edits quickly for clients. I have also consulted on social media marketing work and digital campaigns for a number of local businesses.

Account Executive, PR & Social

• Apr 2021 - Mar 2022

Handling day to day management of a range of consumer PR and social accounts. Main responsibilities included; building relationships with clients, content writing and creation, media relations, regular research, reports and evaluations, daily community management and monitoring, in addition to supporting senior team members and other teams with ad hoc work. Highlights include obtaining the first television coverage for a smaller regional client, landing coverage in various high profile magazines for my larger clients. Writing ‘expert’ pieces on behalf of clients that featured in national newspapers. Creating partnerships with influencers for new product campaigns.

Artist Scout

• Jul 2020 - Sep 2020

A&R for MAS Records. Finding new artists for their national development scheme that provides industry support with releases, PR, marketing etc. in addition to using their funding to allow artists to access free rehearsal space and recording studio time and masterclasses with industry leaders. www.masrecords.org A&R for MAS Records. Finding new artists for their national development scheme that provides industry support with releases, PR, marketing etc. in addition to using their funding to allow artists to access free rehearsal space and recording studio time and masterclasses with industry leaders. www.masrecords.org

Digital Marketing Officer

• Sep 2018 - Sep 2019

Planning and implementing and analysing digital campaigns with the aim to attract prospective students to the college and building strategies to reach new industry partners. Running day-to-day social media, in addition to developing a content management system that helped to build a strategic approach to content across all channels. I also supported the marketing team with; admin tasks, the creation and analysis of b2b and traditional media campaigns, as well as photographing events held internally and externally. One year placement before returning to Aston University for my final year in September 2019.

Junior Account Executive - Digital (contract)

• Aug 2016 - Oct 2016

My role included the following tasks; • Daily admin • Influencer research • Daily/weekly analysis of clients social channels • Monthly social engagement reports • Presentations for new campaigns • Write Tech & Digital articles for client newsletters • Develop advertising campaigns One such campaign was the House of Peroni - for Peroni. My role included the following tasks; • Daily admin • Influencer research • Daily/weekly analysis of clients social channels • Monthly social engagement reports • Presentations for new campaigns • Write Tech & Digital articles for client newsletters • Develop advertising campaigns One such campaign was the House of Peroni - for Peroni.

Intern

• Jun 2016 - Jul 2016

Whilst at BBH I researched UX and product offerings for British Airways, which uncovered a huge gap in the market with the potential to save vast sums of money. I also gathered insights around the niche interests and popular culture of a particular demographic for a new business pitch. The insights were used as the backbone to help structure the proposal and creative response. Whilst at BBH I researched UX and product offerings for British Airways, which uncovered a huge gap in the market with the potential to save vast sums of money. I also gathered insights around the niche interests and popular culture of a particular demographic for a new business pitch. The insights were used as the backbone to help structure the proposal and creative response.

Intern

• May 2016 - Jun 2016

During my internship I built a deck of top social influencers across multiple broad and niche cultures to support a new digital PR campaign by Virgin Holidays. I also created insights around the top social content for Small businesses to understand how to structure a new B2B, small business focused site for O2. Other projects included the production of a competitor analysis for Boots and worked on the first national campaign by M&C Saatchi for Royal Mail. During my internship I built a deck of top social influencers across multiple broad and niche cultures to support a new digital PR campaign by Virgin Holidays. I also created insights around the top social content for Small businesses to understand how to structure a new B2B, small business focused site for O2. Other projects included the production of a competitor analysis for Boots and worked on the first national campaign by M&C Saatchi for Royal Mail.

Account Executive, Financial Trading & Egaming

• Apr 2015 - May 2016

My role was to support the team with any creative tasks such as; building decks, mock-up ads for pitches and audits. Towards the end of my term at Google I specialised in YouTube strategy and would advise the members of my pod and wider team accordingly. I also worked directly with clients using Google systems to identify their online audiences and use best practices to improve brand and content delivery. My role was to support the team with any creative tasks such as; building decks, mock-up ads for pitches and audits. Towards the end of my term at Google I specialised in YouTube strategy and would advise the members of my pod and wider team accordingly. I also worked directly with clients using Google systems to identify their online audiences and use best practices to improve brand and content delivery.

Attended 7 week planning course

• Sep 2015 - Oct 2015

Attended a 7 week course, each week hearing from a top planner in the industry, who provided us with key insights into the fundamental aspects of account planning: Session 1 - Developing a great strategy -David Hackworthy, CSO at Fallon Session 2 - How to have ideas -Craig Mawdsley, Joint CSO at AMV BBDO Session 3 - Briefs and Briefing -Kate Waters, Partner at Now Session 4 - Effectiveness: how to showcase the value in what you create -Andy Nairn, Founder at Lucky Generals Session 5 - The new world of Planning -Dom Boyd, Head of Planning, adameveDDB. Session 6 - What creatives want from Planners -Dave Trott

Waiter

• Nov 2013 - Mar 2014

I worked as a waiter for the The Boat Inn and also took on responsibilities such as taking orders, table service, cleaning and shutting down the kitchen after eating hours had finished. This helped me develop my communication skills and understand the importance of punctuality. I left this position by mutual consent to concentrate on my studies. I worked as a waiter for the The Boat Inn and also took on responsibilities such as taking orders, table service, cleaning and shutting down the kitchen after eating hours had finished. This helped me develop my communication skills and understand the importance of punctuality. I left this position by mutual consent to concentrate on my studies.

Co Founder & CEO

• Apr 2012 - Nov 2013

In my last year of school I co-founded a clothing brand called Alpha Apparel, we bought t-shirts in bulk and then added our logo and also tie-dyed many of them, we also sold jumpers and other clothing products. We used the current summer fashion trend at the time and styled and marketed our products for that. We were very successful and sold over 500 products in less than 6 months of business. This was a fairly short term business venture but helped me learn a lot about what it takes to run a business and the responsibility involved in this and it also gave me a strong practical knowledge of buying and selling. The logo we created is an ambigram (it can be read the same the right way up or upside down), which, created a lot of interest and I came up with the concept of taking a photo of one of our sponsored BMX riders doing a back flip showing the logo upside down and still displaying the name correctly. We used this photo to promote our page and it got a large amount of responses.