Digital Marketing Specialist & Project Manager

• Aug 2023 - Present

Creating and implementing creative & design: • Enhance the website UX/UI and intuitive functionality through creative design ideas. Identifying and directing best practices: • Ensure technical compliance and troubleshoot issues according to industry best practices. Maintain and improve content: • Utilize CMS to maintain and enhance content across multiple client websites. Participate in discovery, site mapping, and wireframing: • Collaborate in discovery, site mapping, and wireframing sessions for effective project planning. Summarize key traffic and events metrics: • Gather and summarize crucial traffic and events metrics for all digital channels. • Update basic reports to provide insights into digital performance. Managing and memorializing the web build process: • Oversee end-to-end web build process from concept to completion. • Manage involvement of 3rd party contractors and internal staff. Research solutions and make recommendations: • Research innovative solutions to enhance digital strategies. • Provide valuable recommendations to the executive team. Creating and distributing task lists: • Develop comprehensive task lists for project management and execution. Assist with the progression of projects: • Utilize task management software to aid project progression. Effectively coordinate and communicate requirements: • Coordinate and communicate project requirements and next steps to the internal team and 3rd party contractors. Lead quality control efforts: • Take the lead in quality control during project progression to ensure high standards. Document business processes: • Document essential business processes to facilitate project understanding. • Distribute necessary information to ensure projects move forward smoothly. Show less

Ecommerce Business Consultant

• Feb 2022 - Present

Shopify, WordPress, Etsy shop/eCommerce Development -Complete Shop Builds -Training Basics, Advanced, and SEO -SEO Optimization (based on the latest standards) -Keyword Research -Content Writing -Photography Image & Style Requirements -Image Re-Editing and Touch Up -Shipping Profiles -Configuring Shop Policies -Banner & Profile Images Reconfiguration -Meta, Google, TikTok Ads Set-Up -How to Run Sales & Coupon Codes -Understanding Statistical Tools -Application and Plug-in installation and optimization Social Media Marketing Strategy Development -Setup new social media accounts and/or optimize current profiles -Create buyer personas and find your target audience -Develop social media key metrics, content strategy, and calendar -Original content creation & curation strategy and development -Create cohesive and high-quality post graphics -Write attention-grabbing copy -Follower Growth & Engagement -Setup social media company guidelines -Effective at monitoring community & online reputation activity (i.e. reviews) -Email Marketing development -UGC strategy Show less

Client Success Manager

• Aug 2022 - Aug 2023

• Manage a portfolio of clients with a contractual value of 7 figures with a The month-to-month client retention rate of 92%. • First point of communication for 33 clients from various industries, from personal training to transportation logistics, and their marketing teams. • Project manager of website development. Creating project charters to project delivery with internal team members and external vendors. • Develop unique marketing strategies for clients of many sizes and industries. • White Hat SEO implementation: link building, citations building, on-page seo, securing outbound links, digital footprint audit, guest posting. • Assist in the development and implemention Google PPC Ads, Facebook Ads, Youtube Ads, Instagram Ads, Tiktok Ads. • Create analytic-driven marketing reports with stakeholder-requested KPI’s. • Update team members and clients of recent search engine, social media and marketing trends. • Communicate with vendors from various different locations: Pakistan, Indonesia, and Canada. • Implementation of Monday.com, Slack, Google Ads Manager, SEMrush, Aloware for internal and external team members. • Assist in creating training courses and educational materials for team members and client marketing teams. • Review client complaints and concerns and seek to improve the client experience. • Assist clients with setting up and navigating programs or software. • Copywriting with on-page SEO techniques in many different industry spaces. Show less

Marketing Coordinator

• Jan 2022 - Aug 2022

· Assisted in the creation of Pit Liquor Amazon Store · Created social media content for all social media platforms · Created and managed Pit Liquor Etsy storefront · Assisted in the creation of TikTok brand page and engagement management · Implemented natural growth for Twitter · Assisted Integrated business communication with Slack, Monday, Buffer, Facebook Business Suite and Microsoft Office software · Member of customer service team with duties to respond to social media comments and direct messages · Assisted integration of auto-syncing marketing campaigns, inventory systems within Shopify · Integration of White Hat SEO on multiple sales channels · Assisted in the acquisition of social media influencer partnerships · Broad sales channel management duties Show less

Marketing Intern

• Apr 2021 - Jan 2022

Sports Director

• Jul 2020 - Dec 2020

• Created proper communication channels • Trained reporters on APA style and interview techniques • Planned and managed content • Edited sports content including • Grew readership of sports desk • Planned and facilitated articles and social media posts weekly meetings • Managed outer desk communication between departments • Managed interviews between sports figures at CSU and abroad • Created and managed budgetary flow • Transitioned in-person workplace activities to virtual format due to pandemic Show less

Sports Editor

• Oct 2019 - May 2020