Experience

Universal Partners

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head Of Marketing

  • Jul 2019 - Present

  Leading on all marketing operations at a financial services start-up aiming to become a market leader in their industry. From developing and evolving a brand, establishing a digital presence and building an efficient customer journey, my role covers all creative, strategic and analytical aspects of marketing. The central objectives are to maximise exposure, open new lead sources and boost client retention whilst ensuring ROI is both measurable and in line with growth targets. • Managing a budget of £500,000 annually, ensuring all activities contribute to the company's growth (50% last year). • Working with creative agencies to define, maintain and evolve brand identity that communicates the principles and USPs of the business. • Overseeing creation of customer-facing digital platforms that improve UX and lead conversion rates. • Promoting the brand through designing and managing all social media output (including video), developing B2B partnerships, organising and participating in corporate events and working with PR agencies to promote specific output that adds value to the brand. • Directing on all ongoing lead generation activities on Google, Bing and social media to ensure that leads are relevant and contribute to an improving CPA. • Building automated and segmented direct marketing communications that deliver relevant content and nurture leads into becoming clients at a faster rate. Show less



Solarplicity

• United Kingdom
• Utilities
• 1 - 100 Employee

• Group Marketing Manager

  • Nov 2018 - Jul 2019

  Main achievements: Working with an sports athlete ambassador, managing a social media Climate Change awareness project from concept through to delivery, reaching out to and attracting interest from leading national newspapers, aiming to reach 1 million people through social media with a budget of £35k.- Form marketing strategy focusing on retention, trust and a new product launch. - Website management and SEO - ensuring web traffic, acquisitions and user behaviour hits KPIs.- Optimise customer experience through content management for an AI chatbot and Help Centre. - Manage marketing campaigns from concept to delivery. - Lead a small social media team in idea generation and message response targets. - Build brand and reach new demographics through management of online infuencer, ensuring quality and brand exposure targets are met. - Working with external agencies on creatives, like social media assets. - Improve brand trust by designing customer communications and initiatives, improving Trustpilot score. Show less

• Social Media Manager

  • May 2017 - Oct 2018

  Main achievements: Recruited a leading UK Olympic snowboarder to be an ambassador/online influencer for our brand and helped deliver a social media awareness campaign about ‘Fuel Poverty’ that reached over 3 million people.- Working with agencies to deliver the best digital strategy that helps build the brand and attract new customers.- Managing and delivering content for social media (Facebook, Twitter) to reach more people and communicate the core brand principles.- Running creative workshops for the design of social media assets for a partnership with the English Football League for a ‘Fan Affinity’ project.- Account management of online influencer, ensuring that content is delivered and meets brand guidelines and achieves expected engagement.- Monitor and react to online content involving our brand or the industry in general.- Account management of creative agencies, including budgets, project timings and quality checking.- Website content management, including writing blogs and launching a new customer portal. Show less



LoCO2 Energy Limited

• Rickmansworth

• Marketing Executive

  • Nov 2015 - Apr 2017

  - Working in a small team, coordinating all marketing activities across all disciplines of marketing - Creating new campaigns and initiatives to improve brand awareness, customer retention and to attract new customers. - Developing a new social media strategy, creating and selecting new content and overseeing a huge increase in exposure online, with followers on Facebook growing by 400% in 6 months. - Designing new visual social media content aimed at engaging existing followers. - Procuring opportunities at local events in a bid to spread the word about the company ethics and the importance of what the company stands for. - Improving performance of existing email campaigns aimed at attracting new customers by focusing on firstly open and click rates, and then conversion rate. - Helping the conversion rate of all sales campaigns through identifying and solving of issues with the online sales platform, making it easier for new customers to switch. - Increasing sales by creating new promotional ideas for email marketing, incentivising prospects based on research of our typical target customer. - Building customer loyalty through the introduction of vital new communications with existing customers. - Driving traffic to the website through SEO by writing and publishing blogs relevant to the energy industry. - Creating tools that help analyse the effectiveness of all email campaigns, providing the data needed to see the impact and help design future campaigns. - Sourcing new business partnerships. Show less



Commitment Idiomas

• São Paulo - Brazil

• Marketing Executive

  • Aug 2012 - Oct 2015

  •Overseeing the entire marketing operations of the company, focusing on advertising campaigns using social media, email, events and print. •Conducting extensive market research and supervising a small research and sales team. •Creating online and social media campaigns after holding brainstorming meetings. •Selecting the best external design agencies responsible for print advertising campaigns. •Ensuring budgets were kept and quality optimised during regular meeting with design agencies. •Running ad campaigns using Google Adwords and Facebook that were responsible for a 150% increase in revenue in a 3 year period. •Developing future strategies using data from previous campaigns. •Designing the website layout and taking responsibilities for posts, blogs and other updates. •Management of all updates on social media, including competitions and polls. •Implementing new initiatives, both with existing and prospective clients. •Managing B2B campaigns designed to initiate new partnerships. •Successfully planning and implementing a student interchange excursion. •Developing a social project with local government to help homeless people learn English. Show less



Self-Employed

• São Paulo e Região, Brasil

• English Teacher

  • Jan 2012 - Oct 2013

  Private English classes in companies Private English classes in companies



Eden Brown Built Environment

• United Kingdom
• Staffing and Recruiting
• 100 - 200 Employee

• Recruitment Consultant

  • Oct 2010 - Dec 2011

  •Resourced and interviewed new candidates, contacted and managed new clients. •Worked to and meeting strict monthly KPI and financial targets. •Resourced and interviewed new candidates, contacted and managed new clients. •Worked to and meeting strict monthly KPI and financial targets.