Jack Salén
Digital Marketing Specialist at Nordiska Galleriet 1912- Claim this Profile
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English Professional working proficiency
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Swedish Native or bilingual proficiency
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Bio
Experience
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Nordiska Galleriet
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Sweden
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Digital Marketing Specialist
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Sep 2021 - Present
- Responsible for developing and executing performance marketing strategies, processes and tools with an extra focus on social media platforms. - Operatively and strategically handling advertising and data driven optimisation to generate sales and increasing Customer Lifetime Value. - Main stakeholder for contact with agencies, digital marketing efforts within and between Nordiska Galleriet subsidiaries and different markets. - Responsible for creating best possible customer experience throughout the digital purchase journey. - Contributor to launches and introductions to new international markets. - Develop data driven ways of working and best practices with target to achieve optimal results. - Drive and support projects in close collaboration with external partners within feed based advertising, attribution, omni channel experience, marketing automation, AI supported optimisation and more. Show less
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Making Science
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Spain
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Advertising Services
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700 & Above Employee
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Senior Performance Specialist
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Feb 2021 - Sep 2021
- Management of clients paid social accounts, including continuous optimisation, analysis, and strategy. - Setting ways of working in paid social media, onboarding and teaching new hires advertising tools such as, but not exclusively, the Meta suite. - Analysis of customer behaviour and marketing performance using Data Studio, Supermetrics, Excel/sheets and Google Analytics. - Project management and client interaction. Devising strategies and tactics to increase the growth and value of client's online marketing investments. - Identifying and implementing relevant industry changes and innovations. Show less
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Precis
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Sweden
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Advertising Services
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300 - 400 Employee
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Digital Specialist
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Aug 2020 - Feb 2021
Key Responsibilities: - Management of paid search and paid social accounts, including continuous optimisation, analysis, and strategy. - Analysis of customer behaviour and marketing performance using Data Studio, Supermetrics, Excel/sheets and Google Analytics. - Project management and client interaction. Devising strategies and tactics to increase the growth and value of client's online marketing investments. - Identifying and implementing relevant industry changes and innovations. Show less
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Ingager
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Sweden
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Advertising Services
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1 - 100 Employee
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Senior Performance Marketer
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Feb 2019 - Aug 2020
Overall strategy responsibility with primary focus on sales / result driven advertising. I manage both B2B and B2C clients' strategy in various social media channels. I manage the setup of campaign structures, coordinate functional sales-funnels, handling clients sales budgets and make sure we reach set CPI goals and report the outcome.As an add-on to my responsibilities I'm also in charge of internal education for my department, function as an advisor within the company and do lectures on social media for companies. Show less
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Performance Marketer
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Apr 2017 - Feb 2019
Creative project manager with results accountability. Responsibilities includes planning, setting strategies, managing and reporting digital campaigns for clients on social platforms to enhance their results and marketing strategy.As a project manager a great sense of management skills, teamwork and social competence is essential since cross department collaboration with both companies and co-workers take place on a daily basis.Ingager is a fast-growing digital communications agency. Using in-house technology, Ingager provides its clients throughout Europe with profitable and measurable marketing services on Facebook, Instagram, Messenger, WhatsApp and more. The company has offices in Stockholm and Berlin. Ingager is part of Egmont, a leading Nordic media group. Show less
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The Great Wild
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Stockholm, Sverige
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Digital Marketing Manager
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Aug 2016 - Apr 2017
As a Digital Marketing Manager I helped grow The Great Wild to one of the bigger actors on the Swedish market with 0 budget. The role consisted of setting up social media strategies, implementing them and following up with analysis. On top of that I built The Great Wild website, helped with marketing on fairs as a salesperson and making banners etc. for stalls. As a Digital Marketing Manager I helped grow The Great Wild to one of the bigger actors on the Swedish market with 0 budget. The role consisted of setting up social media strategies, implementing them and following up with analysis. On top of that I built The Great Wild website, helped with marketing on fairs as a salesperson and making banners etc. for stalls.
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Klockmaster
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Sweden
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Manufacturing
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1 - 100 Employee
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Salesman / Watch repairer
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Aug 2012 - Aug 2016
Managed store, handled sales and performed easier reparations on watches along with my studies. Eventually changed store from Uppsala to Stockholm (2014) within the same chain. Managed store, handled sales and performed easier reparations on watches along with my studies. Eventually changed store from Uppsala to Stockholm (2014) within the same chain.
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Fonzarelli Electric Moto
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Sydney, Australien
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Sales & Business Operations Coordinator
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Nov 2015 - Dec 2015
Short term position towards the end of my exchange in Sydney to assist the owner of the company with very differentiated tasks as major holidays in December were coming up. Responsibilities for the role included • Business development • Supporting product research & development • Managing orders, deliveries and customer service • Day-to-day office admin, including accounts, diary management, website CMS • Supporting marketing, PR and social media strategy • Activating at events and popups • Scooter design and production input Fonzarelli Electric Moto is an innovative startup making scooters focused on electric technology made cool. With a passion for making the world a better place and believing in enabling people to move around cities in a much more efficient and green way. Show less
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Ralph Lauren
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United States
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Apparel & Fashion
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700 & Above Employee
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Retail Sales Representative
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Apr 2015 - Jun 2015
Short term position alongside my studies and junior consultant mission at Harvest@Home towards the end of my first semester on exchange before going back to Sweden during the winter break. Worked within sales and customer service at Ralph Lauren stores with responsibility to deliver seamless experiences to all customers. Short term position alongside my studies and junior consultant mission at Harvest@Home towards the end of my first semester on exchange before going back to Sweden during the winter break. Worked within sales and customer service at Ralph Lauren stores with responsibility to deliver seamless experiences to all customers.
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Harvest@Home
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Sydney
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Junior Consultant
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Feb 2015 - May 2015
Voluntary internship as a Junior Consultant for a brand new company that requested expertise from the University of Technology in Sydney. The team consisted of four UTS business students that were developing the company from the early introduction stages, all the way to the finished product. Main areas in this internship were marketing and advertisement. This included a combination of creative and strategic involvement - Website development, social media, general marketing and advertising and the creation of a brand value from the early stages - without any budget. Show less
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Stockholms Nation, Uppsala
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Sweden
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Education Management
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1 - 100 Employee
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Restaurant and Assistant Bar Manager + Café Manager
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Sep 2013 - Dec 2014
Various positions within stockholms nation, a student organization, over the course of three semesters. 1. Restaurant and Assistant Bar Manager - Managed the kitchen with a workforce of 5 people under my command. Responsibility included managing the kitchen and bar, working with social media profiling, setting light and sound to give customers an extraordinary experience. 2. Sundays Brunch/Café Manager - Tasks included managing the kitchen during the Sunday brunch but also being responsible for social media occasionally and creating the right atmosphere in the restaurant with light and sound responsibilities to give customers a great experience. 3. Café Manager - Tasks included managing the kitchen during the week but also being responsible for social media and creating the right atmosphere in the restaurant with light and sound responsibilities to give customers a nice experience. Show less
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Tretti.se
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Sweden
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Showroom Coordinator / Salesman / Receptionist
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Aug 2011 - Aug 2012
Worked within sales of all kinds of products the company was selling. Also ran their collect yourself-stock house which was combined with running the showroom. Apart from this customer service through email and phone were on the list of daily tasks together with managing the reception. Seasonal visual merchandising was included as well. This was my job until I started tertiary studies in Uppsala. Worked within sales of all kinds of products the company was selling. Also ran their collect yourself-stock house which was combined with running the showroom. Apart from this customer service through email and phone were on the list of daily tasks together with managing the reception. Seasonal visual merchandising was included as well. This was my job until I started tertiary studies in Uppsala.
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Stjärnurmakarna
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Lidingö Centrum
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Salesman / Watchrepairer
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Apr 2011 - Aug 2011
Temporary position were I was educated within sales and watch repairing. Temporary position were I was educated within sales and watch repairing.
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Education
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Uppsala University
Bachelor Programme in Business and Economics, Business/Managerial Economics -
University of Technology, Sydney
Exchange year with courses in management, planning & control and photography, Business/Managerial Economics -
Hersby Gymnasium
Natural Science/Environment Program, Natural Sciences