Experience

Dexta

• Australia
• Internet Publishing
• 1 - 100 Employee

• Founder

  • Jun 2022 - Present

  Dexta is a saas-enabled marketplace enabling businesses to find, book and pay freelancers effortlessly and at scale. We are building the platform where the world comes to crew. 1. Find and hire talent across 50 roles and 6 states. 2. Fast, compliant payment through one entity. 3. SG contributions handled by Dexta. We boast some of Australia's biggest agencies on our roster as well as a growing pool of top tier production professionals that run the gamete of the industry; from camera operators and photographers, through to gaffers, grips, H&M, stylists and drone pilots. Our mission is to enable extraordinary teams across film, television and advertising to create extraordinary things. Backed by Startmate, one of the world's leading VC and angel-backed accelerators with investors such as Blackbird, Airtree and Folklore Ventures. Show less



Snackable Media

• Australia
• Advertising Services

• Founder

  • Dec 2018 - Present

  At Snackable Media, we specialise in delivering social-first content that drives awareness and action for a variety of clients, including Uber, L'Oreal, Swatch, Domain, Zendesk, UBank, and Kmart. Our team of creative professionals has extensive experience in video production, photography, and 2D animation, allowing us to help our clients tell their stories in a way that truly resonates with their target audience. We work with a range of clients directly, as well as in partnership with leading creative agencies like BMF, Kreate, Thinkerbell, and Banter to deliver on innovative and impactful campaigns. Our ability to collaborate effectively with other agencies and brands enables us to produce content that is truly unique and stands out in a crowded marketplace. Show less



Startmate

• Australia
• Financial Services
• 200 - 300 Employee

• Founder

  • Jul 2022 - Sep 2022

  Founder of Dexta. Accepted as part of Startmate’s Winter 22 cohort. Backed by Australia’s biggest angels and VCs including Blackbird, Airtree and Folklore. Considered by many to be one of the top accelerators in the world. Founder of Dexta. Accepted as part of Startmate’s Winter 22 cohort. Backed by Australia’s biggest angels and VCs including Blackbird, Airtree and Folklore. Considered by many to be one of the top accelerators in the world.



Robb Report Australia & NZ

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Strategy Director

  • Jan 2019 - Jul 2019

  Negotiating the changing publishing landscape and providing insight and strategic direction across all Robb Report digital platforms. As the digital lead my remit spans commercial and marketing through to editorial and special projects. I worked with stakeholders and editorial leaders to lead the 2019 website rebrand, created a content framework for digital growth and strategic plan for membership acquisition through content-led paid social channels. Negotiating the changing publishing landscape and providing insight and strategic direction across all Robb Report digital platforms. As the digital lead my remit spans commercial and marketing through to editorial and special projects. I worked with stakeholders and editorial leaders to lead the 2019 website rebrand, created a content framework for digital growth and strategic plan for membership acquisition through content-led paid social channels.



GQ Australia

• Australia
• Writing and Editing
• 1 - 100 Employee

• Editor At Large

  • Jan 2019 - Apr 2019

  Forever in search of the next inspiring interviewee across entertainment, sport, tech and automotive. Travelling the world and putting pen to paper for the world's leading men's lifestyle title. Takes the odd photo along the way too.

• Commercial Creative Director

  • Oct 2018 - Jan 2019

  As the Commercial Creative Director at Studio GQ – GQ Australia’s in-house branded content unit – I oversee content across key markets from ideation to execution, including content strategy and curation, conceptualising and producing multimedia branded pieces and projects, social media and audience development plans; pitching agencies and clients on native advertising, white label programs and content partnerships globally.

• Digital & Commercial Editor

  • Jun 2015 - Oct 2018

  I oversee all digital strategy, editorial and commercial execution for GQ Australia. This position involves the the management of staff to ensure GQ.com.au, GQ digital editions and associated platforms are produced to enacting standards as well the strategic planning and execution of award-winning branded content associated with commercial content arm StudioGQ.Accomplishments include:- Digital and editorial commercial lead.- Digital strategy lead.- 360% audience growth for GQ.com.au.- 200% revenue growth for GQ Digital.- Creator and executive producer of StudioGQ (Commercial content production unit)- Executive producer of first ever mini video series.- Digital Magazine Award winner - 2016.- Digital Magazine Award runner Up - 2015. Show less



Eight Eight

• Australia
• Retail

• Founder

  • Oct 2017 - Oct 2018

  Owner and strategic lead for start-up men's apparel brand Eight Eight, which creates limited edition men’s accessories in association with artists. Stocked globally. Made in Italy and Australia. Accomplishments include: - Proud Sydney start-up. - Proponent of local manufacturing. - Socially conscious enterprise. Owner and strategic lead for start-up men's apparel brand Eight Eight, which creates limited edition men’s accessories in association with artists. Stocked globally. Made in Italy and Australia. Accomplishments include: - Proud Sydney start-up. - Proponent of local manufacturing. - Socially conscious enterprise.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Writer/Producer

  • Jun 2011 - 2018

  Award-winning journalist writing across lifestyle, business and travel for FT, Men's Health, GQ, Vogue, Monocle, VICE, BBC, The Guardian, Frankie Press, Dazed Group and others. I also provide commercial copywriting for brands like Destination Canada and The Iconic. Award-winning journalist writing across lifestyle, business and travel for FT, Men's Health, GQ, Vogue, Monocle, VICE, BBC, The Guardian, Frankie Press, Dazed Group and others. I also provide commercial copywriting for brands like Destination Canada and The Iconic.



Yahoo

• Information Technology and Services
• 1 - 100 Employee

• Digital Content Producer and News Writer

  • Jun 2014 - Dec 2014

  I generate, write and commission articles for Yahoo!7 news. As an editor I am responsible for maintaining the homepage to boost unique users and liaising with Channel 7 News producers to provide an informative experience for its users. I generate, write and commission articles for Yahoo!7 news. As an editor I am responsible for maintaining the homepage to boost unique users and liaising with Channel 7 News producers to provide an informative experience for its users.



Open Colleges

• E-Learning Providers
• 100 - 200 Employee

• Technical Writer

  • Feb 2014 - Apr 2014

  Authored an accredited online course for Open Colleagues in Australia, which sought to up-skill students in the art of writing for search engine optimisation. The course included up-to-date knowledge and experience as well as practical implementation tactics to ensure students had the skills to enter the workplace as a digital writer. Authored an accredited online course for Open Colleagues in Australia, which sought to up-skill students in the art of writing for search engine optimisation. The course included up-to-date knowledge and experience as well as practical implementation tactics to ensure students had the skills to enter the workplace as a digital writer.



Monocle

• Singapore
• Retail

• Senior Studio Manager & Content Producer

  • Aug 2011 - Apr 2014

  Running a team of 12 people I oversaw the day to day running of the stations output since its inception in 2010. As a producer I have written and edited both short and long form documentaries. Accomplishments include:Reported from Brazil, Australia, Germany, Spain, Switzerland, Italy and across the UK. Editing Producer of 'The Foreign Desk', a weekly 30 minute radio program on news and current affairs, currently No. 2 in the itunes News and Politics Chart.

• Broadcast Researcher

  • Feb 2011 - Oct 2011

  Working across the digital arm of monocle.com I worked across film commissions for Philips and Hyundai, edited short documentary films, provided editorial support whilst contributing to Monocle Magazine in print.



LUMAS

• Germany
• Photography
• 1 - 100 Employee

• Art Consultant

  • Nov 2010 - Mar 2011

  Art consultation services, including the sale of contemporary art, and valuations for Insurance, fair market and probate. Art consultation services, including the sale of contemporary art, and valuations for Insurance, fair market and probate.