Experience

Mandate Communications

• Singapore
• Advertising Services
• 1 - 100 Employee

• Senior Brand Communications Manager

  • Jan 2022 - Present

• Brand Communications Manager

  • Mar 2018 - Dec 2021

  • Clients include Singapore Army, Smart Nation, SingHealth, Workforce Singapore, IMDA, LTA, NEA, DSTA, MND, CSIT, Republic Poly, Kikkoman Singapore and Boeing Asia• Project managed and executed communication materials on TV, Digital, Social, Print, OOH and on-site event activations• Review and reported campaign performance via web analytic tools and market-research houses• Coordinated with PR agencies for media related activities• Received Commendation Award in Jan 2020 for Client Servicing Show less



Singapore Post Ltd

• Singapore
• Transportation, Logistics and Storage
• 1 - 100 Employee

• Campaign Manager

  • Jan 2017 - Jan 2018

  • Managed the vPost brand, from conceptualizing campaign ideas to copywriting and setting creative direction • Lead coordinator between digital marketing team and designers to ensure campaigns are executed effectively • Review and report campaign performance, customer behaviour insights and trends with web analytic tools • Conducted online and offline market research to gather intelligence on competitors • Managed the vPost brand, from conceptualizing campaign ideas to copywriting and setting creative direction • Lead coordinator between digital marketing team and designers to ensure campaigns are executed effectively • Review and report campaign performance, customer behaviour insights and trends with web analytic tools • Conducted online and offline market research to gather intelligence on competitors



TBWA\Media Arts Lab

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Sep 2015 - Jan 2017

  • Executed and launched Apple’s Watch Series 1 and 2 Campaigns on TV, Digital, Social and Print • Responsible for content development towards Apple’s localization campaign strategy • Editor/Writer of internal communication newsletters, blogs and technology news • Conducted online and offline market research to gather intelligence on competitors • Executed and launched Apple’s Watch Series 1 and 2 Campaigns on TV, Digital, Social and Print • Responsible for content development towards Apple’s localization campaign strategy • Editor/Writer of internal communication newsletters, blogs and technology news • Conducted online and offline market research to gather intelligence on competitors



MRM

• United States
• Advertising Services
• 700 & Above Employee

• Content Associate

  • Feb 2015 - May 2015

  • Involved in content creation on digital and social platforms for Goodyear and Princess Cruises • Handled client servicing as well as liaised with internal creative and technology team • Involved in content creation on digital and social platforms for Goodyear and Princess Cruises • Handled client servicing as well as liaised with internal creative and technology team