Experience

City Road Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Jan 2023 - Present

  Responsible for designing and implementing both B2C and B2B media campaigns and overseeing communications strategies across several accounts. Campaigns have successfully raised the profile of brands, individuals, and initiatives across the retail, property, fintech and consumer affairs sectors. Demonstrable coverage for clients in national, televised, and leading trade outlets. Key experience/capabilities:- Experienced and highly-skilled ghostwriter able to weave key messaging among topical news and events. Experience includes writing dozens of high-profile op-eds on a range of political, public, and sector-specific topics in national and trade outlets. - With a strong knowledge of political fault lines and current affairs, I analyse and critique policy announcements, ghost-writing reactive commentary that is able to receive high-quality coverage. - Able to write hard-hitting market research surveys, which explore key debates and questions within clients’ relative sectors and subsequently receive tier-one coverage.

• Account Executive

  • May 2022 - Jan 2023



Kanda Consulting

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Jul 2021 - May 2022

  Developed a deep interest in public engagement, strategic communications and identifying trends in public sentiments that can lead to positive change for communities. Duties include: • Stakeholder mapping of local interest groups - used to inform engagement strategy and monitor sentiment over time. • Advising clients of the latest political and community developments in areas they seek to operate. • Writing in various formats across multiple deadlines and projects, including public blogs, media monitoring reports, project and research updates, political analyses and political/stakeholder/client briefings. • Using effective and persuasive communications to promote projects and proposals to targeted stakeholders and politicians, aimed at increasing engagement and mobilising support. • Advising clients on stakeholder/political interests, potential areas of questioning and ways to improve public approval. • Designing and overseeing a comprehensive public events program aimed at increasing project support and awareness. Events include public forums, webinars, canvassing and other ad-hoc events. • Designing surveys, aimed at understanding areas of consensus within communities. • Analysing results, using statistical techniques such as clustering, cross-tabbing and best-fit modelling. • Summarising findings into public reports with an accessible tone.



The Pear Tree

• United Kingdom
• 1 - 100 Employee

• Supervisor and Duty Manager

  • Jan 2018 - Jul 2021

  Promoted to Supervisor of 30 staff across two venues. Duties included: • Team management, skills auditing, identifying training needs and resourcing venues based on attendance forecast. • Creating and overseeing a dynamic work-plan of staff on duty. • Promoting, securing and contracting events, especially during the Edinburgh fringe with local bands, charities and sports clubs. Promoted to Supervisor of 30 staff across two venues. Duties included: • Team management, skills auditing, identifying training needs and resourcing venues based on attendance forecast. • Creating and overseeing a dynamic work-plan of staff on duty. • Promoting, securing and contracting events, especially during the Edinburgh fringe with local bands, charities and sports clubs.



Edinburgh Graduation Campaign

• Edinburgh, Scotland, United Kingdom

• Campaign Manager

  • Feb 2021 - Jun 2021

  Founded and led the Edinburgh Graduation Campaign, a reactive petition-driven campaign at Edinburgh University to ensure students were given a graduation ceremony when safely possible. • Aimed to pressure the university into supporting our proposals by firstly gaining widespread public support and press coverage, and secondly by securing a motion in council. • Achieved by coordinating a campaign on social and traditional media and targeting key stakeholders such as senior lectures and student representatives. • Gained widespread support among the student community, receiving just under 1000 signatures in an accompanying petition and unanimous support in a motion passed at Student Council. • Represented the perspectives of over 1000 students, undertaking interviews on BBC Scotland and Edinburgh Evening News, as well as several other outlets. • Achieved campaign targets when the university offered all students in-person graduation ceremonies.



University of Edinburgh American Football Club

• Edinburgh, Scotland, United Kingdom

• Secretary

  • Jun 2018 - Jun 2020

  Key role on the Executive Committee as Secretary, achieving a 25% increase in funding in my first year. Duties included: • Chairing committee meetings, preparing agendas and key speakers. • Leading a campaign to change the culture of the club to create a more welcoming environment for new players. • Acting as the main point of liaison between the club, players and the sports union. • Oversight for the logistical and operational tasks required for a competitive sports club to operate, including travel, liaison with competitors and meeting health and safety requirements. • Securing strategic partnerships to ensure financial security, resulting in an increase in regular funding by 25%. • Succession management and training newly elected members to ensure a smooth transition into leadership roles. • Organising the club’s largest and most successful fundraising event – implanting a model that has been repeated every year since. • Initiating legacy events, ensuring a lasting relationship between former and current players. • Leading on promotion, securing free marketing, and on adhoc events – approximately 20 per year.