Experience

Fahlgren Mortine

• United States
• Advertising Services
• 100 - 200 Employee

• Media Connections Director

  • Aug 2022 - Present

  Responsible for defining and developing integrated media strategies and associated initiatives across a variety of client teams in collaboration with client engagement and creative leaders. Specifically, serving as a paid media strategist to provide leadership and overall management of client work. Proven track record of success with leadership, management, and execution across media channels with an understanding and execution of cross-channel media programs and the ability to understand how that intersects with owned, earned and shared media. Additionally, providing ongoing education on the ever-changing media world to clients and internal audiences. Show less



Columbus Blue Jackets

• United States
• Spectator Sports
• 200 - 300 Employee

• Director of Marketing

  • Apr 2021 - Aug 2022

  Responsible for planning and implementing marketing activities which enhance the Blue Jacket brand and expand the fanbase. Responsibilities are focused around the areas of branding, advertising, fan engagement, creative and the support of revenue generation. Additional responsibilities include the development and execution of the Blue Jackets annual advertising and promotional campaigns in conjunction with the Vice President of Marketing.

• Manager of Advertising & Creative Services

  • Aug 2016 - Apr 2021

  Manage the execution and help lead strategy of marketing campaigns using internal and external assets to drive ticket sales, engage fans, and enhance the brand image of the Columbus Blue Jackets. I also oversee a Creative Services Department that is responsible for all creative for the organization which includes television, radio, out-of-home, in-arena, e-mail, digital, print, collateral design and premium items.



SBC Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Media Strategist

  • Feb 2015 - Aug 2016

  Supported the Media team in all aspects of day-to-day operations that included the planning/strategy, buying, execution and reporting/analytics of accounts (print, broadcast, & digital). Worked closely with multiple departments within the agency that included Account Executives, Production, Creative & PR Teams to successfully package a full-serviced advertising plan for our clients. Supported the Media team in all aspects of day-to-day operations that included the planning/strategy, buying, execution and reporting/analytics of accounts (print, broadcast, & digital). Worked closely with multiple departments within the agency that included Account Executives, Production, Creative & PR Teams to successfully package a full-serviced advertising plan for our clients.



Moxie

• United States
• Advertising Services
• 1 - 100 Employee

• Media Planner

  • Feb 2014 - Feb 2015

  Supported the Media Team within all aspects of day-to-day operations for accounts that included Donatos Pizza, Moe's Southwest Grill, South Beach Diet, Bob Evans & Nationwide Insurance. Those duties included: Assisting in the planning of media for clients, that included -- research, development, and presentation of media plans and media buying Preparing budgets and tentative or formal estimates of proposed media plans, created analytic reports, negotiated and purchased digital media for assigned accounts Monitored the execution of the implemented media plan and optimized accordingly Show less



Print Syndicate

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Jul 2013 - Feb 2014

  In charge of all social media platforms for Look Human and Activate Apparel clothing brands. In charge of all social media platforms for Look Human and Activate Apparel clothing brands.



Columbus Blue Jackets

• United States
• Spectator Sports
• 200 - 300 Employee

• Digital Marketing Intern

  • Sep 2012 - Jul 2013

  In charge of most social media duties for the organization. Included Facebook, Instagram, & Twitter. Also responsible for in-game photo galleries and other web content. In charge of most social media duties for the organization. Included Facebook, Instagram, & Twitter. Also responsible for in-game photo galleries and other web content.



The Columbus Region

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Economic Development Intern

  • Jun 2011 - Aug 2011

  It is a regional public-private partnership that intends to leverage Central Ohio´s research and academic institutions, diverse industries to position the State Capital to become the fastest growing economy in the country and one of the nation´s leaders in economic development. I worked with the attraction and research programming division. It is a regional public-private partnership that intends to leverage Central Ohio´s research and academic institutions, diverse industries to position the State Capital to become the fastest growing economy in the country and one of the nation´s leaders in economic development. I worked with the attraction and research programming division.



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• Global Philanthropy Intern

  • Jun 2010 - Aug 2010

  Supported the legal team overseeing the firm's inaugural Chase Community Giving program, which uses the Facebook social media platform to attract supporters and friends to compete on behalf of non-profit organizations across the country. Reported directly to the CFO of the JPMorgan Chase Foundation. Tasked with vetting program participants for eligibility and presenting findings, trends and lessons learned to the leadership team. Supported the legal team overseeing the firm's inaugural Chase Community Giving program, which uses the Facebook social media platform to attract supporters and friends to compete on behalf of non-profit organizations across the country. Reported directly to the CFO of the JPMorgan Chase Foundation. Tasked with vetting program participants for eligibility and presenting findings, trends and lessons learned to the leadership team.