Experience

Aptos Global

• Georgia
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Area Director/ General Manager

  • Apr 2022 - Present

  United Arab Emirates World innovators of threads and Methods in the aesthetic and dermatology arena.



Medica Group

• United Arab Emirates
• Medical Device
• 200 - 300 Employee

• Vice President Sales & Engineering- Equipment Dept. -MENA

  • Apr 2019 - Jan 2022

  Dubai

• General Manager, Levant

  • May 2017 - May 2019

  United Arab Emirates



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Business Development Manager, Middle East, Africa, Central Asia &Turkey(NDT)

  • Dec 2016 - Apr 2017

  United Arab Emirates



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Country Manager, JJDCC. Turkey, Iran, Levant, Iraq, & Pakistan

  • Dec 2015 - Dec 2016

  Dubai

• Country Manager, J&J Diabetes Solutions Companies Levant, Iraq, Turkey& Pakistan

  • Jan 2015 - Dec 2015

• Country Manager, Levant& Iraq

  • Feb 2013 - Dec 2014

• Regional Business Manager. Levant

  • Oct 2011 - Feb 2013

  Dubai Responsible for managing Levant(Lebanon, jordan, Iraq, Syria) markets.



Safwan Contracting & Trading

• Medical Device
• 100 - 200 Employee

• Medical Equipment Department Manager

  • Mar 2006 - Nov 2011

  Position involved being responsible for providing leadership and management of the multispecialty eight sales/service divisions in the Medical Equipment Department. It also included formulating and executing marketing and sales plans and budgets consistent with and supportive to the company’s annual business plan. .Hospital Equipment Division: COVIDIEN, DATASCOPE, KLS MARTIN, SCHMITZ, BHT .Dental Division: KAVO Dental, GENDEX, Biomet 3I, KLS Martin, DURR DENTAL .Ophthalmology Division:… Show more Position involved being responsible for providing leadership and management of the multispecialty eight sales/service divisions in the Medical Equipment Department. It also included formulating and executing marketing and sales plans and budgets consistent with and supportive to the company’s annual business plan. .Hospital Equipment Division: COVIDIEN, DATASCOPE, KLS MARTIN, SCHMITZ, BHT .Dental Division: KAVO Dental, GENDEX, Biomet 3I, KLS Martin, DURR DENTAL .Ophthalmology Division: ALCON, OPTIMEDICA, RODENSTOCK, QUANTEL, ZIEMER .Radiology Division: HITACHI, SHIMADZU,KONICA MINOLTA .Medical Supplies Division: BD, INTERSURGICAL, BSN, TRACOE, NISSHO-NIPRO .Orthopaedic Division: SMITH&NEPHEW, ULRICH MEDICAL .General Homecare Division: LIFESCAN J&J, MICROLIFE, CARDIOCHECK .Maintenance Division: My Job main tasks and responsibilities involved: · Preparing a quarterly departmental performance report, highlighting in it all the departmental P&L and implementing action plans where deemed. · Day-to-day coordination and direction of administration and operations of the Medical Equipment Department staff. · Developing and maintaining ongoing relationships with business contacts,third parties and trade professions. Also conducts sales functions in accordance with established policies and procedures while keeping management well informed of the area activities and significant problems. · Ensuring that all staff are efficient and effective. · Preparing and making presentations to the public, professional groups, governmental and private hospitals and others as requested by company management. · Developing and executing sales plans and goals designed to increase sales and profits and minimize expenses. · Growing and developing of sales and market share within the assigned divisions. · Preparing and administering the budgets that values around $12.5 million.

• Product & Sales Manager, Ophthalmic & Radiology Divisions

  • Apr 2004 - Mar 2006

  .Key Focusing on developing sales strategies for all product categories with the objective to achieve market excellence and to meet consumer demand with all customers to maximize sales at minimum cost. · Preparing and implementing market and business development plans to achieve corporate targets and conducting feasibility studies for new products · Dealing with suppliers to get better service as well as competitive pricing,attending yearly sales meetings with them, negotiating forecasts… Show more .Key Focusing on developing sales strategies for all product categories with the objective to achieve market excellence and to meet consumer demand with all customers to maximize sales at minimum cost. · Preparing and implementing market and business development plans to achieve corporate targets and conducting feasibility studies for new products · Dealing with suppliers to get better service as well as competitive pricing,attending yearly sales meetings with them, negotiating forecasts and market strategies for better product positioning. · Researching & evaluating customer feedback to maintain and improve standardized customer service · Dealing with Public relations activities to create a healthy association with the community inside and outside the company. · Personal Involvement in day-to-day activities and logistics and feeding back plans if there are gaps. · Responsible for leading 3 direct reports



Medicals International

• Lebanon
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Area Manager

  • Feb 2001 - Mar 2004

  Area Manager – Kuwait,Qatar and Oman · Sales, Technical, and Marketing Management of the whole Area and tasks included: · Managing a full ophthalmic and optical range of products including development of product strategy and new items introduction. · Developing marketing plans and suggesting promotional campaigns · Collaborating with our regional marketing teams to achieve organizational and marketing objectives · Driving market research to capture customer needs and… Show more Area Manager – Kuwait,Qatar and Oman · Sales, Technical, and Marketing Management of the whole Area and tasks included: · Managing a full ophthalmic and optical range of products including development of product strategy and new items introduction. · Developing marketing plans and suggesting promotional campaigns · Collaborating with our regional marketing teams to achieve organizational and marketing objectives · Driving market research to capture customer needs and expectations at all times. · Executing monthly, quarterly and yearly sales plans. · Identifying hypotheses, recommending solutions and using softwares to study profits,sales and growth. · Staff monitoring and training and driving them to be customer champions throughout the development process. Show less