Jack Khor

Digital Media Executive at inc. Digital Media
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Contact Information
us****@****om
(386) 825-5501
Location
Brunswick, Victoria, Australia, AU

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Credentials

  • Google Ads Shopping Certification
    Google
    Mar, 2023
    - Nov, 2024
  • Fundamentals of digital marketing
    Google Digital Garage
    Apr, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Sep, 2022
    - Nov, 2024

Experience

  • inc. Digital
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Executive
      • Aug 2022 - Present

      - Managed over 20 clients' paid accounts from different industries, such as FMCG, education, entertainment, and e-commerce, across Australia. Both B2B and B2C clients. - Developed full-funnel paid media strategies for clients and offered them consultations for creatives that drove results. - Experienced in implementing campaigns across digital channels, including paid search (Google, Microsoft), paid social (Meta, Snapchat, LinkedIn, TikTok, Pinterest), native (Taboola, Outbrain), and programmatic (DV360). - Executed a summer campaign for a client with a six-figure budget that resulted in generating seven-figure revenue. - Ensure that the budgets for campaigns are set and pace right on a daily basis. - Optimised campaigns on a daily basis to ensure results were acheived and client goals were exceeded. - Involved in pitching and won multiple accounts for the business Clients: Jack Link's, Gumbuya World, May Gibbs, Tiltaway Beds, Puratap, City of Sydney Show less

  • Three Scoops
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive (Temp)
      • May 2022 - Aug 2022

      - Managed the client's social media pages and increased their organic engagement rates for Facebook and Instagram. - Liaised with multiple parties to roll out cinema ads for the client, which generated over 1,000,000 impressions. - Organized samplings for events and influencers to help the client increase brand awareness. Clients: Jack Links, Big W, Minecraft, Disneyland Paris - Managed the client's social media pages and increased their organic engagement rates for Facebook and Instagram. - Liaised with multiple parties to roll out cinema ads for the client, which generated over 1,000,000 impressions. - Organized samplings for events and influencers to help the client increase brand awareness. Clients: Jack Links, Big W, Minecraft, Disneyland Paris

  • RPG Commerce
    • Malaysia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Brand Executive | MONTiGO
      • May 2021 - Mar 2022

      - Executed an influencer driven campaign for Valentine's Day that saw the brand generate 70,000AUD in revenue and 2,000,000+ impressions over a 10 day period. - Successfully seeded products to over 100+ nano/micro influencers to generate content and help the brand grow it's Instagram fanbase from 6,500 followers to 10,000 followers within a quarter. - Formulated strategies to help MONTiGO rebrand from a sales-driven approach to a more lifestyle and expression-driven brand. - Managed MONTiGO's social media page by coming up with engaging content and responding to customer queries. Show less

  • C27
    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Analyst
      • Apr 2020 - Mar 2021

      - Successfully executed Facebook and Google Ads to meet client's KPI generating an average of 200+ leads each month. - Increased client's Facebook and Instagram engagement rate from 2.5% to 4% through interactive social media content. - Coordinated monthly brainstorm sessions with the creative team, to generate innovative content for retainers. - Managed client expectations through client servicing and clear communication both internal and external at all times. - Conducted event coverages (photography). Clients: Honda Motorcycle Malaysia, UMobile, Allianz Malaysia, Smart Reader Show less

  • C27
    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Marketing Intern
      • Nov 2019 - Feb 2020

      - Conduct research and analysis for business pitches - Event coverage (photography) for live events - Aid seniors managing social media accounts on a daily basis - Special project to help company's business development (looking for new clients) - Conduct research and analysis for business pitches - Event coverage (photography) for live events - Aid seniors managing social media accounts on a daily basis - Special project to help company's business development (looking for new clients)

  • Meld Community
    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Visual Media Specialist
      • Jul 2019 - Feb 2020

      - Create engaging social media content for Meld Magazine - Conduct photo & video shoots for their articles and events - Correspond directly to the editors and pitch potential content - Create engaging social media content for Meld Magazine - Conduct photo & video shoots for their articles and events - Correspond directly to the editors and pitch potential content

  • The Photo Studio Australia
    • Australia
    • Photography
    • 1 - 100 Employee
    • Photography Assistant
      • Apr 2019 - Nov 2019

      - Assist photographers coordinating approximately photoshoots and viewings - Configure lighting equipment and arrange studio space before each photoshoot. - Ensure clients and models are comfortable throughout the shoot. - Conduct maintenance for photography equipment and ensure that studio space is always tidy. - Assist photographers coordinating approximately photoshoots and viewings - Configure lighting equipment and arrange studio space before each photoshoot. - Ensure clients and models are comfortable throughout the shoot. - Conduct maintenance for photography equipment and ensure that studio space is always tidy.

  • UMSU International
    • Australia
    • Higher Education
    • 1 - 100 Employee
    • Marketing Communications Director
      • Jun 2016 - Jun 2017

      - Grew UMSU International's fanbase on Facebook from 3500 likes to 6500 likes - Liaised with multiple organizations in Victoria to collaborate and help raise awareness about the organization - Organized a night market that saw over 10,000 people attend - Managing and updating UMSU International social media accounts and website - Taking photos for events hosted by UMSU International for publicity purposes - Grew UMSU International's fanbase on Facebook from 3500 likes to 6500 likes - Liaised with multiple organizations in Victoria to collaborate and help raise awareness about the organization - Organized a night market that saw over 10,000 people attend - Managing and updating UMSU International social media accounts and website - Taking photos for events hosted by UMSU International for publicity purposes

Education

  • University of Melbourne
    Bachelor of Arts - BA, Communication and Media Studies & Psychology
    2015 - 2018
  • Trinity College, the University of Melbourne
    Foundation degree, Communication and Media Studies
    2014 - 2015
  • RMIT University
    Graduate Certificate of Marketing, Business/Commerce, General
    2019 - 2020

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