Experience

Sierra Auto Group
• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Director, Fleet & Commercial Sales

  • Mar 2023 - Present


Benztown

• United States
• Media Production
• 1 - 100 Employee

• Director of Marketing

  • Jan 2010 - Present

  Reporting to President (USA) and CEO (Germany)Driving marketing strategy for all radio syndication accounts, both in-house and externalLeading creative projects from concept to execution, minding all details and staying true to brand voiceLiaising between external account owners and in-house executive management, reporting project progressFostering a positive, encouraging team culture that radiates across the hallways and through the companyDriving growth of market share year-over-year to make Inc Magazine’s list of the 5,000 fastest-growing privately held companies in the US for 4 years straight (2013-2016)Impacting industry conferences with standout presentations, private events and other spectaclesEliminating wasted resources by using the best-suited delivery platforms for brand messaging- based on reach, relevance, and affordabilityUsing research, analysis and experience to establish protocol for marketing initiatives that eliminate guesswork and maximize ROISpecializing in organic, social-based campaigns that engage and mobilize our audience Increased social media footprint over 4 years (Twitter followers +467%, Facebook Likes +109.5%)Watching competitors and industry trends to maintain the best position & perception for our brandBuilding an inclusive, fun internal narrative, fostering a corporate culture based on pride & ownership Show less

• Web, Marketing & Affiliate Relations Coordinator

  • Apr 2013 - Jul 2015

  Reported to Vice PresidentExecuted comprehensive advertising campaigns from conception, through execution to analysisNegotiated favorable rates for B2B advertising in industry tradesLed regular calls with head producers, outlined marketing objectives and delivered campaign reportsSaved cost & resources by building in-house database of 12k qualified leads in SalesForce CRM, including e-mail marketing engine

• Production Assistant / Office Manager

  • Jan 2010 - Mar 2013

  Reported to Director of Affiliate SalesPut brand on the social map by employing a content calendar and maintaining daily community engagement Coordinated office calendar, meetings, travel & personal schedule for Director of Sales & PresidentReduced need for outside labor, by learning graphic design, web maintenance & copywriting


Sierra Autocars
• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Commercial Fleet Account Manager

  • Sep 2019 - May 2023

W.F. Leopold Management
• United States
• Performing Arts
• Publishing/Licensing Administrator

  • Jun 2008 - Jan 2010