Experience

Schafer Condon Carter (SCC)

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Director of Global Media

  • Jul 2022 - Present

  Responsible for media initiatives across the Schafer Condon Carter agency network: Schafer Condon Carter, TimeZoneOne, Kitchen Sink Creative.

• Director of Performance Marketing

  • Jul 2020 - Jul 2022

  Responsible for helping clients solve business problems through digital strategy and performance marketing (paid media and analytics). Currently leading a team of advanced digital marketers who practice objective-based media planning and channel-agnostic audience targeting. Outcomes are evaluated transparently and in real-time, and actionable recommendations are based on data-driven insights.



Wunderman Thompson

• United States
• Advertising Services
• 700 & Above Employee

• Digital Strategy Lead

  • Aug 2019 - Aug 2020

  Ran Wunderman Thompson’s P&G business. In charge of performance marketing strategy and results for digital channels including paid search, paid social, and SEO. Ran Wunderman Thompson’s P&G business. In charge of performance marketing strategy and results for digital channels including paid search, paid social, and SEO.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Digital Strategist

  • Oct 2017 - Aug 2019

  Led digital integration across performance marketing, e-commerce, analytics, creative, and planning for the U.S. Dairy Industry. Advised C-Suite on digital strategy of national consumer-facing campaigns.

• Analytics Manager

  • Mar 2016 - Sep 2017

  Modernized the Edelman analytics department with initiatives such as formalizing long-term optimization strategy through results-oriented learning agendas, implementing structured testing framework to enable audience and creative insights, up-leveling measurement infrastructure through integration with 3rd party vehicles such as Kantar Millward Brown and Nielsen, and producing standardized reporting templates focused on actionable takeaways and recommendations.



Digitas UK

• Advertising Services
• 500 - 600 Employee

• Paid Media Strategist

  • May 2013 - Apr 2016

  Client: Bank of America Managed multi-million dollar paid search (SEM) campaigns and led daily client relationship. Established audience segmentation and digital targeting strategy. Built custom projection model through quantitative analysis to deliver budget proposals Client: Sprint Directed national Samsung Galaxy S6 paid search launch. Managed Product Listing Ads (Google Shopping) data feed and performance optimization for phone catalog. Examined user experience and customer journey to improve future iconic product launches. Planned and launched inaugural paid search initiative for Hispanic market. Compiled, analyzed, and presented national wireless industry competitive insights within search marketing. Show less



Melissa & Doug

• United States
• Manufacturing
• 200 - 300 Employee

• Marketing Analyst

  • 2011 - 2012

  Assisted social media team with consumer insights to increase interaction on Facebook and Twitter. Coordinated project management across internal departments to streamline product development. Trained new hires and managed projects for Marketing, PR, Social Media and e-Commerce department director. Assisted social media team with consumer insights to increase interaction on Facebook and Twitter. Coordinated project management across internal departments to streamline product development. Trained new hires and managed projects for Marketing, PR, Social Media and e-Commerce department director.