Experience

Stephen Joseph Theatre

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2022 - 1 year 10 months

  Scarborough, England, United Kingdom



Middle Child

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Trustee

  • Mar 2022 - 1 year 10 months

  Hull, England, United Kingdom



Arts Council England

• United Kingdom
• Non-profit Organization Management
• 500 - 600 Employee

• Relationship Manager, Engagement & Audiences

  • Apr 2021 - Mar 2022

  Cambridge, England, United Kingdom I was the Relationship Manager for a portfolio of organisations based in the East of England - my area of expertise covered audiences, engagement and data. This role was a fixed-term Maternity Cover contract.



New Diorama Theatre

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Marketing and Audience Development Manager

  • Mar 2019 - May 2021

  London, United Kingdom • Create and execute marketing campaigns for all productions. • Manage all marketing and comms budgets. • Write all copy for print, website and digital marketing. • Proactively monitor sales and adapt campaigns and strategies accordingly. • Manage the creation of a yearly magazine including briefing designers and commissioning content. • Manage the CRM system from creation through on sale to evaluation. • Lead on the delivery of yearly programme… Show more • Create and execute marketing campaigns for all productions. • Manage all marketing and comms budgets. • Write all copy for print, website and digital marketing. • Proactively monitor sales and adapt campaigns and strategies accordingly. • Manage the creation of a yearly magazine including briefing designers and commissioning content. • Manage the CRM system from creation through on sale to evaluation. • Lead on the delivery of yearly programme announcements. • Write creative briefs for all imagery and trailers. • Commission marketing images for every show in collaboration with a freelance Art Director. • Commission production trailers, production photography and other digital marketing collateral. • Lead on conception, design and delivery of production marketing collateral including posters and flyers. • Liaise with Borkowski PR on press strategy. • Manage social media content across Facebook, Twitter, Instagram and YouTube. • Primary content manager for www.newdiorama.com • Manage and maintain emailing marketing lists ensuring maximum Open Rate and Click Rate. • Design and write regular e-newsletters for segmented audiences. • Contribute compelling copy for fundraising applications. Show less



National Theatre

• Performing Arts
• 700 & Above Employee

• Audience Development Officer

  • Sep 2018 - Mar 2019

  London, United Kingdom My role at the NT was part of the Theatre Nation Partnerships (TNP) project, a cross departmental programme focussing on touring strategy. Duties included: • Collaborate with teams across the NT and partner venues to create an over-arching bespoke audience development plans for each venue and support them in delivering those plans. • Deliver work on behalf of partner venues to achieve their audience development targets. • Act as consultant and creative sounding board for… Show more My role at the NT was part of the Theatre Nation Partnerships (TNP) project, a cross departmental programme focussing on touring strategy. Duties included: • Collaborate with teams across the NT and partner venues to create an over-arching bespoke audience development plans for each venue and support them in delivering those plans. • Deliver work on behalf of partner venues to achieve their audience development targets. • Act as consultant and creative sounding board for partners to discuss their audience development strategies with. • Curate conferences for partners to create opportunities for skill and knowledge sharing. • Manage audience development budgets for touring productions. • Brief the NT Data Studio to create rich, actionable insights for the project. • Nurture relationships with schools and local communities and help them build stronger ties with their local venues. • Collaborate with the Content Production Studio to create dynamic video content telling the story of TNP. • My work covered national tours of: War Horse, Macbeth, LOVE and A Taste of Honey alongside a school’s specific tour of The Curious Incident of the Dog in the Night-Time. Show less



Paines Plough

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Marketing and Audience Development Manager

  • Jan 2018 - Sep 2018

  London, United Kingdom All duties listed under Marketing & Audience Development Officer, additionally: • Devise and deliver audience development and marketing strategies for a network of 30 small-scale venues. • Write the Paines Plough's Marketing Strategy and show specific marketing plans. • Support General Manager on creation and distribution of supporters e-newsletter. • Monitor, analyse and record statistics to produce insight for use in fundraising applications or reports. • Contribute to the… Show more All duties listed under Marketing & Audience Development Officer, additionally: • Devise and deliver audience development and marketing strategies for a network of 30 small-scale venues. • Write the Paines Plough's Marketing Strategy and show specific marketing plans. • Support General Manager on creation and distribution of supporters e-newsletter. • Monitor, analyse and record statistics to produce insight for use in fundraising applications or reports. • Contribute to the writing of key fundraising applications. • Monitor Paines Plough Audience Metrics and Digital Metrics creating insights for the Senior Management Team. • Ensure all marketing tasks are carried out in line with GDPR and support the organisation to become GDPR compliant. • Manage placements students working as Marketing Assistants throughout the year.

• Marketing and Audience Development Officer

  • Feb 2016 - Jan 2018

  London, United Kingdom • Create and execute marketing campaigns for all Paines Plough shows. • Lead on delivery of yearly programme announcements - liaising with playwrights, directors, designers, co-producers. • Write the copy for all Paines Plough shows in collaboration with the playwright and director. • Write creative briefs for Paines Plough imagery and trailers. • Commission marketing images for every Paines Plough show in collaboration with a photographer and designer. • Commission production… Show more • Create and execute marketing campaigns for all Paines Plough shows. • Lead on delivery of yearly programme announcements - liaising with playwrights, directors, designers, co-producers. • Write the copy for all Paines Plough shows in collaboration with the playwright and director. • Write creative briefs for Paines Plough imagery and trailers. • Commission marketing images for every Paines Plough show in collaboration with a photographer and designer. • Commission production trailers, production photography and other digital marketing collateral. • Manage Paines Plough’s relationship with designer Michael Windsor-Ungureanu of Thread Design Studio. • Lead on conception, design and delivery of production marketing collateral including posters, flyers, brochures and data capture cards. • Liaise with The Corner Shop PR on national press strategy and lead on regional press strategy. • Write and deliver Paines Plough’s Digital Strategy alongside Artistic Director. • Manage social media content across Facebook, Twitter, Instagram, YouTube, Flickr and other digital channels. • Fundraised, developed and manage the Come To Where I'm From app. (A free interactive smart phone app containing a library of over 160 audio plays). • Primary content manager for www.painesplough.com • Develop and deliver ideas for dynamic new web and blog content. • Commission and edit blog content from guest contributors including, playwrights, actors, creatives, partners, local artists and communities. • Manage and maintain Paines Plough’s MailChimp lists. • Write and deliver Paines Plough’s detailed three year strategic Roundabout Audience Development plan. • Co-ordinate all marketing for Roundabout @ Summerhall at Edinburgh Festival Fringe. • Advise visiting producers coming into Roundabout during Edinburgh Festival Fringe on their marketing strategy. • Analyse Edinburgh Festival Fringe sales and make strategic recommendations for the coming year.



The Dukes, Lancaster

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Marketing Assistant

  • Feb 2015 - Feb 2016

  Lancaster • 2 days a week from Feb 2015 - March 2016. • Lead on Digital Marketing with a specific focus on social media (Facebook, Twitter & YouTube). • Primary content manager for the website (hosted by WordPress). • Troubleshooting website issues with the host company during website relaunch. • Creating and executing email marketing campaigns (MailChimp). • Creation of print (Adobe Photoshop & InDesign). • Updating and maintaining Front of House displays (digital and paper… Show more • 2 days a week from Feb 2015 - March 2016. • Lead on Digital Marketing with a specific focus on social media (Facebook, Twitter & YouTube). • Primary content manager for the website (hosted by WordPress). • Troubleshooting website issues with the host company during website relaunch. • Creating and executing email marketing campaigns (MailChimp). • Creation of print (Adobe Photoshop & InDesign). • Updating and maintaining Front of House displays (digital and paper based). • Creating listings, advertisements and providing copy / production images as required for press use. • Feeding into overall marketing campaigns including The Park Show (the UK’s largest outdoor promenade show). • Liaising with Press Office, writing press releases and delivering radio interviews. • Supporting department at public events e.g. press nights. • Writing creative briefs for the designs of Creative Learning projects and feeding into briefs for main house shows.

• Creative Learning Assistant

  • Jul 2014 - Feb 2016

  Lancaster, United Kingdom Full time July 2014 - Oct 2014 (Santander supported graduate scheme) and 3 days per week Oct 2014 - Feb 2016. My role in Creative Learning was a mixture of delivery, administration and project management. • Producer for Alternative Outcomes - a theatre company with experience of street homelessness run in collaboration with Lancaster & District Homeless Action Service. • Producer for Dukes Deaf Drama - a theatre company for BSL users in Lancashire run in partnership with Deafway &… Show more Full time July 2014 - Oct 2014 (Santander supported graduate scheme) and 3 days per week Oct 2014 - Feb 2016. My role in Creative Learning was a mixture of delivery, administration and project management. • Producer for Alternative Outcomes - a theatre company with experience of street homelessness run in collaboration with Lancaster & District Homeless Action Service. • Producer for Dukes Deaf Drama - a theatre company for BSL users in Lancashire run in partnership with Deafway & University of Central Lancashire. • My role as producer for these two programmes has included: project management, budget management, partnership negotiation, venue booking, transportation booking, rehearsal scheduling, writing a creative brief, ordering and managing distribution of print, creating marketing campaigns, liaising with press (interview with BBC and regional newspapers), creating sales targets and evaluating projects against all targets. • Assistant Producer for Made At The Storey (2014) - A Dukes production as part of Light Up Lancaster. • Assistant Director for Shattering Images - a theatre group of young people with learning disabilities. • Assistant Director / Producer for Your Country Called… And It Wants You Back! (2015) & The Crucible (2016) with The Dukes Young Actors. • Facilitator with Unique Kidz & Co. for 3 month project. • Department administration: minutes, time-sheets, registers, data protection, internal communication, monitoring and Box Office liaison. • Writing fund raising bids (wrote successful bid for Dukes Deaf Drama). • Writer and Director on Re-Imagining The Past - a project in collaboration with Lancashire Museums service creating dynamic digital resources for regional museums. • Writer for BLOCKBUSTER a film project with Young Carers run in partnership with Barnardos. • Designing, updating and maintaining Creative Learning section of The Dukes website.



Lancaster Arts City

• United Kingdom
• Performing Arts

• Writer

  • Oct 2014 - Mar 2015

  Lancaster, United Kingdom • Writer and Director of a 30 minute one woman show for feminist theatre festival Hear Me Roar commissioned by Lancaster Arts City. • No Woman, No Cry (2015) was performed alongside artists such as Lowri Evans, Rosana Cade & Eggs Collective. • “A tender modern play written by a man about a teenage girl slowly positioning herself against specific and general patriarchy.” - Maddy Costa



Live at LICA, Lancaster University

• Musicians
• 1 - 100 Employee

• Marketing Assistant

  • Jun 2014 - Sep 2014

  Lancaster • Digital Marketing lead for Seabreeze by imitating the dog & Raisin and Willow (2014) - created marketing campaign and ‘digital story’ promoting the weeklong run at Morecambe Winter Gardens. • Managed by Creative Producer and fed into overall marketing strategy. • Headed up a merchandize and audience feedback stall, assisted with management of volunteers gathering audience feedback. • Audience targets were met as the show became Live at LICA’s most attended show. • Named in the… Show more • Digital Marketing lead for Seabreeze by imitating the dog & Raisin and Willow (2014) - created marketing campaign and ‘digital story’ promoting the weeklong run at Morecambe Winter Gardens. • Managed by Creative Producer and fed into overall marketing strategy. • Headed up a merchandize and audience feedback stall, assisted with management of volunteers gathering audience feedback. • Audience targets were met as the show became Live at LICA’s most attended show. • Named in the Top Ten pieces of Theatre of 2014 by The Guardian.

• Front of House

  • Sep 2012 - Jun 2014

  Lancaster, United Kingdom • Public facing role ensuring customers had the best theatre experience possible. • Headed up enquiries desk for international symposium attended by artists, industry professionals and journalists. • Ongoing role feeding into social media feeds e.g. blogging.



Faust International Youth Theatre

• Hong Kong
• Education
• 1 - 100 Employee

• Drama Teacher

  • Jul 2010 - Sep 2011

  Hong Kong • Facilitating youth theatre workshops for various ages groups between 3 and 18 years old. • Joint management of the production budget. • Liaising with other facilitators to co-ordinate end of year festival for over 1000 young people.