Experience

华盖资本有限责任公司
• China
• Business Consulting and Services
• 1 - 100 Employee
• 高级投资经理

  • Sep 2020 - Present

凤皇谷资本
• 高级投资经理

  • May 2018 - Sep 2020

Pfizer
• Events Services
• 1 - 100 Employee
• Product Manager

  • Apr 2015 - Apr 2018


Baxter International Inc.

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Product Manager

  • Apr 2012 - Apr 2015

  Hemophilia: ADVATE Responsibility: 1.Develop and implement cycle strategies, action plans and creative marketing programs covering physicians to increase ADVATE awareness and acknowledge 2.Implement the launch marketing strategies, plans and marketing programs for ADVATE. 3.Create product promotional materials and deliver product key messages to differentiate from competitors, such as Kogenate of Bayer & Xyntha of Pfizer. 4.Gain key hemophilia opinion leaders to support and advocate ADVATE through frequent visiting and close cooperation 5.Work closely with sales team to ensure the implementation of cycle strategies, tactics and delivering correct product messages, as well as sharing best practices. 6.Prepare ADVATE product training materials and support training to sales team & related function team. 7.Conduct market research and analysis of product performance, customer and competitive trends. 8.Cooperate with relevant parties Government Affair & Commercial Team for pricing, reimbursement, bidding, supply and etc. Show less



Eli Lilly and Company

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand specilist

  • Dec 2010 - Apr 2012

  CNS: Prozac & Cymbalta Responsibility: 1.Develop Cymbalta brand strategy and brand promotional plan. ►To develop the brand strategy, lead the sales leadership core team and psychiatrist advisory consultants meeting to determine "key message", and according to the speaker training programs and market research feedback results to adjust "key message". ►Target doctors and target patients selection, brand positioning, as well as sales product promotional strategy. ►Sales promotional tools (DA and group selling), leading to complete product promotional video, super faculty forum. 2.Implement promotional program to ensure Cymbalta "Promise campaign" and "confidence campaign" implementation. ►To be involved in planning the National ,Regional, Train the speaker meeting as well as some national speakers communication ►To cooperate with national meeting and regional marketing manager to make sure the implementation of the promotional program 3. Work together with MR team to complete marketing analysis of brand. ►Company's products and competitors' products in the antidepressant market, brand tracking. ►According to IMS data to complete the regional sales analysis, leading regional workshop to help sales to develop an action plan. 4. Cooperate with the Government Affairs Department to follow up the implementation of the National tender and PRDL process, to track target hospital list. 5. Lead the patient compliance projects (E-sunshine patient education activities) ►Construction of patient education website; patient compliance hotline; disease knowledge expert auditorium; expert hotline; monthly to track patient compliance report analysis to ensure the effective implementation of patient compliance projects. ►Helping sales to complete the regional patient education activities. 6.Prepare new rep of the IDP product knowledge trainning, including product strategy, competitor analysis, DA and group selling slices. Show less



AstraZeneca

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sales Representative

  • Jun 2009 - Dec 2010

  Oncology: Cascodex & Zoladex 1. Responsible for cancer drugs, "Casodex" and "Zoladex" in Zhongshan Hospital of Fudan University and Fudan University Obstetrics and Gynecology Hospital, urinary, gynecology therapeutic products to promote sales. 2. 2010 Zhongshan Hospital of Fudan University, Constance YTD reached a rate of 152%, an increase of 81 percent, reaching hospitals nationwide sales Top2,acquiring the best growth product VP Award Certificate. Oncology: Cascodex & Zoladex 1. Responsible for cancer drugs, "Casodex" and "Zoladex" in Zhongshan Hospital of Fudan University and Fudan University Obstetrics and Gynecology Hospital, urinary, gynecology therapeutic products to promote sales. 2. 2010 Zhongshan Hospital of Fudan University, Constance YTD reached a rate of 152%, an increase of 81 percent, reaching hospitals nationwide sales Top2,acquiring the best growth product VP Award Certificate.



Mindray

• China
• Medical Equipment Manufacturing
• 700 & Above Employee

• International Sales Representative

  • Aug 2008 - Jun 2009

  IVD Responsible for Southeast Asia medical equipment sales, the sales area is responsible for the clinical laboratory products, the Hematology analyzers, Biochemistry analyzers, Immune analyzer, through sales inspection and product knowledge to help agents finalized the regional marketing plan. IVD Responsible for Southeast Asia medical equipment sales, the sales area is responsible for the clinical laboratory products, the Hematology analyzers, Biochemistry analyzers, Immune analyzer, through sales inspection and product knowledge to help agents finalized the regional marketing plan.