Experience

Made Up Ltd
• United Kingdom
• Events Services
• 1 - 100 Employee
• Business Director

  • Aug 2022 - Present

Hue & Cry
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Head of Experiential Projects

  • Sep 2021 - Aug 2022

Setsquare Staging Limited
• United Kingdom
• Consumer Services
• 1 - 100 Employee
• Head of Projects

  • Oct 2019 - Aug 2020

CSM Live
• United Kingdom
• Events Services
• 100 - 200 Employee
• Head of Client Operations - Experiential and Live Events

  • Nov 2017 - Dec 2019

Cyclone 42 Ltd
• Director - Live

  • Oct 2016 - Oct 2017


Starcom

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Experiential Business Director / Head of Experiential

  • Feb 2013 - Sep 2016

  Responsible for driving experiential as a new media channel and revenue source as part of LiquidThread’s core offering (SMG’s content division) Driving sales working alongside planners to build experiential into media plans Education and awareness building among media planners and buyers Ensured effective communication channels with planners to develop briefs and responses Brainstorming and providing top line ideas, thought starters and budget parameters to spark client interest Overseeing production managers and executives to develop robust budgets and to consistently deliver live campaigns within agreed timescales Working to deliver demanding targets with regular reporting to the board of directors Highlights include: ASICS - Development of event activation playbook. Driving consistency and improving quality of event activation across European marathon expo events. YAS MARINA (F1 circuit) - Events programme to promote ticket sales to Abu Dhabi to UK supporters at high profile sporting events SAMSUNG - Leading global briefs and responses for ground breaking OOH and experiential campaigns across multiple SMG offices CINEWORLD - Pop up cinema programme around major UK cities. Innovative stand build and creative execution Show less



Energy Live

• United States
• Online Media

• Board Director

  • May 2010 - Jan 2013

  Responsible for creating a team and department within an event agency Building a team from scratch into a £x.xm turnover team within two years. Utilised excellent communication skills to forge strong relationships with key clients, including Nokia and Audi Embedding processes and procedures to significantly improve efficiency and profitability Responsible for creating a team and department within an event agency Building a team from scratch into a £x.xm turnover team within two years. Utilised excellent communication skills to forge strong relationships with key clients, including Nokia and Audi Embedding processes and procedures to significantly improve efficiency and profitability



iD Experiential

• United Kingdom

• Senior Account Director (freelance)

  • 2009 - May 2010

  Heading up the Britvic account team, ID’s largest retained client Championing the delivery of five live concurrent projects in just eight months Providing leadership & mentoring to a young team of four account managers & execs Key contribution to the culture and spirit of the business during a transitional period Heading up the Britvic account team, ID’s largest retained client Championing the delivery of five live concurrent projects in just eight months Providing leadership & mentoring to a young team of four account managers & execs Key contribution to the culture and spirit of the business during a transitional period



Smartfusion

• Advertising Services
• 1 - 100 Employee

• Project Manager (freelance)

  • 2009 - 2009

  Working within a team of ten to deliver a hugely challenging and complex global experiential campaign for Sony Digital Imaging – Seven football matches in seven inspiriting locations around the globe. All kicking off at the same time Management of 500+ guests including bloggers, journalists and prize winners Working within a team of ten to deliver a hugely challenging and complex global experiential campaign for Sony Digital Imaging – Seven football matches in seven inspiriting locations around the globe. All kicking off at the same time Management of 500+ guests including bloggers, journalists and prize winners



Candour Marketing / EBM

• Senior Account Director

  • 2007 - 2009

  Head of 16 strong production team delivering budgets and live projects into BTL and Media agency client handling teams. Head of 16 strong production team delivering budgets and live projects into BTL and Media agency client handling teams.



Billington Cartmell

• Experiential Account Director (freelance)

  • 2007 - 2007

  Dairylea Freestyle Action tour. Project lead on an action sports roadshow aimed at mums and young children. Highlighting the benefits of Calcium for young bones. County shows and large city centre sites Dairylea Freestyle Action tour. Project lead on an action sports roadshow aimed at mums and young children. Highlighting the benefits of Calcium for young bones. County shows and large city centre sites


BD Network
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Experiential Account Director

  • 2007 - 2007
• Account Director

  • 2003 - 2007

  Responsible for managing a team of four delivering large scale experiential campaigns. Complete delivery from concept generation, budget, creative development, venue strategy and booking, staff selection, production, logistics. My team delivered over £2.5m turnover at a high margin in 12 months. Clients included Lastminute.com, Persil, Surf, Brown Forman & Supermalt & The British Army. Responsible for managing a team of four delivering large scale experiential campaigns. Complete delivery from concept generation, budget, creative development, venue strategy and booking, staff selection, production, logistics. My team delivered over £2.5m turnover at a high margin in 12 months. Clients included Lastminute.com, Persil, Surf, Brown Forman & Supermalt & The British Army.



iD

• Brazil
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • 2000 - 2003

  My first job in experiential marketing. AE on the Unilever account, predominantly running sampling and awareness campaigns in TEG's high streets and events. A strong, well rounded apprenticeship in the UK's leading experiential agency. My first job in experiential marketing. AE on the Unilever account, predominantly running sampling and awareness campaigns in TEG's high streets and events. A strong, well rounded apprenticeship in the UK's leading experiential agency.