Co-Founder / Director

• Jan 2022 - Present

Addesu is a new way to build partnerships between digital marketers and brands. We use our technology to connect companies with digital specialists & automatically monitor/audit activity on an ongoing basis. We also directly run campaigns ourselves, again using our technology to support, depending on what looks like the best fit for your use case. Our platform connects into Google, Meta & Microsoft ad platforms, as well as Google Analytics, and pulls over 20 reports daily to automatically analyse performance, highlight problems & proactively suggest solutions. Show less

Performance Social Team Lead

• Oct 2020 - Dec 2021

Senior Performance Manager

• Jan 2019 - Oct 2020

Performance Manager

• Feb 2018 - Jan 2019

Senior Analyst

• Jan 2017 - Feb 2018

PPC Analyst

• Mar 2016 - Jan 2017

Performance Marketing Intern

• Dec 2015 - Jan 2016

• Reporting into the Performance Marketing and Traffic Manager for M&S Digital, worked across all digital marketing channels understanding how they work together to deliver the critical ecommerce commercial targets during the peak retail quarter for M&S • Worked across numerous analytical tools such as Omniture to understand current traffic and commercial trends across channels, flagging risks to the team and supporting a change in tactic to ensure targets were hit • Established strategy for syndicating online content, focussing on getting the right articles to the right audiences with suppliers such as Taboola and Outbrain. Monitored performance pushing our partners to deliver strong results • Collaborated closely with all parts of the ecommerce operations team, acutely understanding how driving demand influences website stability and the M&S customer delivery promise. Rapidly learnt how small changes impact a business of the size of M&S • Gained insight into the challenges of managing supplier relations across a complex business during a very busy period of time. Understood the importance of working authoritatively and collaboratively with key technical and advertising partners so that when issues arose, they were dealt with speedily Show less

Intern

• Jan 2014 - Apr 2014

I worked for 12 weeks at Grant Thornton in Madrid, Spain. I was an intern in the Advisory Department. My main responsibilities were related to M&A, these included: • Preparing reports on potential clients and targets • Helping to prepare pitches for clients in PowerPoint featuring deep analysis of their sector • Speaking directly with CEOs, CFOs, M&A directors etc. to gauge interest in potential transactions and pitch our client´s profile • Using Excel to maintain an organized and detailed record of contact with firms • Translations • Data input • Any other work required of me (revisions, taking notes during conference calls etc.) Despite a portion of my work being in English, the only language spoken at work was Spanish so my working language skills developed significantly. Show less

Intern

• Oct 2013 - Dec 2013

I worked for 12 weeks at the Instituto para el Deporte y la Recreación de Sabaneta in Sabaneta, Medellín, Colombia. I was an intern in the Communications department where I was responsible for designing campaigns (such as a water saving initiative) with graphic design using Adobe Illustrator and Photoshop. I was also responsible for completing administrative tasks to keep the office running smoothly. I also helped organise football and other sports tournaments and events promoting a healthy lifestyle. I also ran a feedback scheme for these events and analysed forms in order to improve the customer experience. All of my work and interactions with colleagues was in Spanish, further developing my language skills Show less