Experience

SSI Cards Marketing & Direct Mail

• United States
• Printing Services
• 1 - 100 Employee

• Creative Director | Design Services, Variable Data Printing, Pre-Press

  • Jul 2013 - Present

  Lead creative team in designing direct mail postcard campaigns and marketing collateral to achieve 100% client satisfaction. Responsible for visualizing ideas, designing supporting assets, art direction, and project management.Increase client acquisition through the strategic design of marketing collateral, targeted mailings, web content, landing pages and email marketing outreach.Created dynamic variable data template system dramatically increasing productivity by 50% and reducing errors by 95%.Led complete rebranding, repositioning SSI Cards to gain significant market share and drive sales with a new identity system and strategic messaging.Redesigned website and lead generation forms with improved website flows and navigation menus increasing user engagement and traffic to previously overlooked pages, reducing bounce rates, growing audience by 50% and increasing leads by 15% through a better user experience.Collaborated with developers on a sales management web application for resellers to manage ad space sales for a multi-advertiser mailer. Created the interface design, user flow mapping, and overall user experience with user-centered features and functions including a dashboard, ad designer tool and order wizard.



RearViewImage Design

• Partner / Consultant (Freelance)

  • Oct 2003 - Present

  Build meaningful brands with compelling visual content and messaging for clients through identity design, style guides, social media strategy, website design, omni-channel and integrated marketing Build meaningful brands with compelling visual content and messaging for clients through identity design, style guides, social media strategy, website design, omni-channel and integrated marketing



Oklahoma Christian University

• United States
• Higher Education
• 300 - 400 Employee

• Adjunct Professor-Graphic Design

  • Jan 2012 - Present

  Prepared lectures, planned lessons & created assignments to meet course objectivesDeveloped the curriculum for the course Branding & Corporate IdentityInstructed classes of up to 30 students per class Prepared lectures, planned lessons & created assignments to meet course objectivesDeveloped the curriculum for the course Branding & Corporate IdentityInstructed classes of up to 30 students per class



University of Central Oklahoma

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor-Graphic Design

  • Aug 2012 - May 2013

  Facilitate instructional plans to meet course competencies and activities, which support lesson objectives.Promote student success by exhibiting a passion for teaching and engaging students in the learning process.Identify areas of success and areas which need improvement in order to ensure each student’s success.Manage classes of approximately 25 students Facilitate instructional plans to meet course competencies and activities, which support lesson objectives.Promote student success by exhibiting a passion for teaching and engaging students in the learning process.Identify areas of success and areas which need improvement in order to ensure each student’s success.Manage classes of approximately 25 students



M-D Building Products

• United States
• Building Materials
• 100 - 200 Employee

• Creative Director

  • Oct 2006 - Jan 2012

  Executed marketing objectives at retailers Lowe’s, Home Depot, Ace, Westlake and at home improvement distributors Orgill and Orchard Supply working with product managersCreated DuPont Caulk™ packaging, marketing collateral and point-of-purchase displaysEnsured brand compliance before product launch in collaboration with Dupont brand managersRedesigned packaging and product label system for M-D brand. Executed marketing objectives at retailers Lowe’s, Home Depot, Ace, Westlake and at home improvement distributors Orgill and Orchard Supply working with product managersCreated DuPont Caulk™ packaging, marketing collateral and point-of-purchase displaysEnsured brand compliance before product launch in collaboration with Dupont brand managersRedesigned packaging and product label system for M-D brand.



United Way of Central Oklahoma

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing & Creative Services

  • Aug 2000 - Sep 2006

  Developed and executed year-round public relations campain and marketing to promote the annual campaign and various public awareness events.Designed annual report, newsletters, corporate video, web banners, outdoor boards, multimedia, and PSAs for TV, radio, and print including the award-winning campaign, “This is REAL life. Help.” Developed and executed year-round public relations campain and marketing to promote the annual campaign and various public awareness events.Designed annual report, newsletters, corporate video, web banners, outdoor boards, multimedia, and PSAs for TV, radio, and print including the award-winning campaign, “This is REAL life. Help.”