Business Intelligence Developer

• Jan 2023 - Present

Power BI

Data Analyst

• Jun 2021 - Present

R Programming, Workflow Automation, SQL, Power BI, Excel and Formsite

Founder

• Jun 2016 - Present

Social media growth and strategy Social media growth and strategy

Social Media Specialist/Content Creator

• May 2018 - Jan 2021

▪Led content development strategy including product photography ▪Developed and implemented a Social Media strategy for Pinterest, Instagram, and Facebook ▪Increased Instagram followers by 652%, average likes by 61%, and average comments by 287% ▪Grew Facebook page likes by 46%, the response rate increased from 72% to 98% ▪Led content development strategy including product photography ▪Developed and implemented a Social Media strategy for Pinterest, Instagram, and Facebook ▪Increased Instagram followers by 652%, average likes by 61%, and average comments by 287% ▪Grew Facebook page likes by 46%, the response rate increased from 72% to 98%

Brand Ambassador

• Apr 2017 - Dec 2020

▪ Represented Mountain House at the Summer Outdoor Retailer Show 2017 as an athlete ▪ Participated in social media campaigns promoting the Mountain House brand increasing following +50% ▪ Successfully filmed and published an online product review supporting two new key product launches ▪ Represented Mountain House at the Summer Outdoor Retailer Show 2017 as an athlete ▪ Participated in social media campaigns promoting the Mountain House brand increasing following +50% ▪ Successfully filmed and published an online product review supporting two new key product launches

President

• Apr 2019 - Dec 2019

Chapter President - Weber State University

• Feb 2019 - Dec 2019

Undergraduate Research Assistant - Published Paper

• Mar 2019 - May 2019

Publication in the Business Education Innovation Journal: Anderson, J.S., Hansen, S.D., Johnson, J., & Mouritsen, M. Developing trustworthy business leaders: Modeling and creating justice-driven trust in MBA organizational behavior courses.

Curriculum Consultant

• Jan 2019 - Apr 2019

Dean's Area Council Member

• Jul 2018 - Apr 2019

▪Met with Dean on a monthly basis to review business school issues and club activities ▪Participated with Council to plan school’s “Block Party”, tripling attendance from the prior year ▪Sought student input and concerns to help improve policies and procedures

President

• Jul 2018 - Apr 2019

▪Led restructure and revitalization of student Marketing club including developing a partnership with club advisor, creating a vision to align club members and establishing an activities calendar to attract new members ▪Reorganized student leadership developing and filling five new leadership positions ▪Connected with industry marketing leaders to develop speaker series and field trips which included companies such as Maverik, Pluralsight, and Qualtrics ▪Initial results have generated… Show more ▪Led restructure and revitalization of student Marketing club including developing a partnership with club advisor, creating a vision to align club members and establishing an activities calendar to attract new members ▪Reorganized student leadership developing and filling five new leadership positions ▪Connected with industry marketing leaders to develop speaker series and field trips which included companies such as Maverik, Pluralsight, and Qualtrics ▪Initial results have generated a 300+% increase in membership and have established the Marketing club as a benchmark for other clubs within Goddard and Weber State Show less ▪Led restructure and revitalization of student Marketing club including developing a partnership with club advisor, creating a vision to align club members and establishing an activities calendar to attract new members ▪Reorganized student leadership developing and filling five new leadership positions ▪Connected with industry marketing leaders to develop speaker series and field trips which included companies such as Maverik, Pluralsight, and Qualtrics ▪Initial results have generated… Show more ▪Led restructure and revitalization of student Marketing club including developing a partnership with club advisor, creating a vision to align club members and establishing an activities calendar to attract new members ▪Reorganized student leadership developing and filling five new leadership positions ▪Connected with industry marketing leaders to develop speaker series and field trips which included companies such as Maverik, Pluralsight, and Qualtrics ▪Initial results have generated a 300+% increase in membership and have established the Marketing club as a benchmark for other clubs within Goddard and Weber State Show less

President-Elect

• Aug 2018 - Feb 2019

▪Voted in by 25 fellow members as President-Elect ▪Attend regular meetings and events with key stakeholders including the WSU National Advisory Board, Board of Trustees, alumni, federal, state and local elected officials ▪Schedule and coordinate monthly seminars to improve leadership and professional skills ▪Voted in by 25 fellow members as President-Elect ▪Attend regular meetings and events with key stakeholders including the WSU National Advisory Board, Board of Trustees, alumni, federal, state and local elected officials ▪Schedule and coordinate monthly seminars to improve leadership and professional skills

Digital Marketing Consultant - Intern

• Apr 2018 - Dec 2018

Key Clients: Homie ▪ Managed $35,000 ad spend budget ▪ Reached 1,002,068 people while generating 3,302,397 impressions and 1,303,801 views ▪ Successfully executed split tests on video advertisements to optimize retargeting efforts Learning Dynamics ▪ Managed $5,000 ad spend budget ▪ Created and executed Facebook Ad campaigns successfully increasing video views by over 595% leading to doubling the company’s original spending budget ▪ Reached 583,165 people with… Show more Key Clients: Homie ▪ Managed $35,000 ad spend budget ▪ Reached 1,002,068 people while generating 3,302,397 impressions and 1,303,801 views ▪ Successfully executed split tests on video advertisements to optimize retargeting efforts Learning Dynamics ▪ Managed $5,000 ad spend budget ▪ Created and executed Facebook Ad campaigns successfully increasing video views by over 595% leading to doubling the company’s original spending budget ▪ Reached 583,165 people with 798,120 impressions and 214,193 views Show less Key Clients: Homie ▪ Managed $35,000 ad spend budget ▪ Reached 1,002,068 people while generating 3,302,397 impressions and 1,303,801 views ▪ Successfully executed split tests on video advertisements to optimize retargeting efforts Learning Dynamics ▪ Managed $5,000 ad spend budget ▪ Created and executed Facebook Ad campaigns successfully increasing video views by over 595% leading to doubling the company’s original spending budget ▪ Reached 583,165 people with… Show more Key Clients: Homie ▪ Managed $35,000 ad spend budget ▪ Reached 1,002,068 people while generating 3,302,397 impressions and 1,303,801 views ▪ Successfully executed split tests on video advertisements to optimize retargeting efforts Learning Dynamics ▪ Managed $5,000 ad spend budget ▪ Created and executed Facebook Ad campaigns successfully increasing video views by over 595% leading to doubling the company’s original spending budget ▪ Reached 583,165 people with 798,120 impressions and 214,193 views Show less

Hispanic Account Analyst

• Jun 2018 - Sep 2018

▪ Participated in the development of proposals and delivery of client presentations; ensuring they were dynamic and strategically relevant ▪ Led marketing efforts towards US Hispanics in 12 different locations during testing period ▪ Built internal reports of client’s activities, weekly forecasts, and plans for future development of accounts ▪ Translated over 30 existing English campaign documents into Spanish for US Hispanic initiatives ▪ Participated in the development of proposals and delivery of client presentations; ensuring they were dynamic and strategically relevant ▪ Led marketing efforts towards US Hispanics in 12 different locations during testing period ▪ Built internal reports of client’s activities, weekly forecasts, and plans for future development of accounts ▪ Translated over 30 existing English campaign documents into Spanish for US Hispanic initiatives

Retail Salesperson

• Nov 2016 - May 2017

▪ Won monthly sales and customer service competitions between all stores six out of seven months ▪ Represented the company at the Outdoor Retailer Winter Show running the booth ▪ Won monthly sales and customer service competitions between all stores six out of seven months ▪ Represented the company at the Outdoor Retailer Winter Show running the booth

Sales Representative

• Aug 2015 - May 2016

Laborer

• May 2015 - Oct 2015

Sales Representative

• Jan 2015 - May 2015