Jacalyn Hoffmann

Marketing Manager at FGI Industries Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Cedar Lake, Indiana, United States, IN

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2017 - Present

      Hobart IN

    • Freelance Print Desiger
      • 2008 - Present

      Passion for Print. Brochures. Direct Mail. Catalog. Flyers. Trade Show Display. Postcards. Signage. Ads. Newsletters. POP. Signage. Business Card and Letterhead. Posters. Coupons. Invitations.

    • United States
    • Retail
    • 100 - 200 Employee
    • Director of Creative
      • Aug 1996 - Jun 2017

      Merrillville IN • Collaborate with various product/service teams and internal clients to conceptualize and execute designs to support a wide variety of products, product launches, promotions, advertising, direct marketing, corporate brand initiatives, and events • Direct an experienced team of digital and print designers, collaborate and execute effective creative solutions in email marketing, lead generation, member experience & retention • Develop and manage design projects including the implementation… Show more • Collaborate with various product/service teams and internal clients to conceptualize and execute designs to support a wide variety of products, product launches, promotions, advertising, direct marketing, corporate brand initiatives, and events • Direct an experienced team of digital and print designers, collaborate and execute effective creative solutions in email marketing, lead generation, member experience & retention • Develop and manage design projects including the implementation of catalogs, brochures, direct mail, trade show graphics, online banner ads and email campaigns, and print advertising • Work individually and as part of cross functional teams to plan, analyze and recommend creative techniques and executions • Maintain high productivity and accuracy, while completing assignments in a timely manner • Actively participate in creative team meetings to assess project needs and recommend appropriate design solutions to meet stated project and messaging goals • Implement branding/rebranding strategies • Clear understanding of effective offline and online communications • Establish and manage relationships with printers and other external production vendors • Create high quality creative work by using creative talent, skills and experience to generate innovative ideas • Responsible to develop and maintain departmental budgets • Negotiate print bids from outside printers/brokers Show less

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • Graphic Designer
      • 1993 - 1996

      Munster, IN Maintained daily deadlines of ad design for multiple clients, special sections, insertion materials in a fast-paced and team-oriented agency environment. Strengthened relationships with clients by creating reliable and consistent successful advertisements.

    • Graphic Designer
      • 1989 - 1992

      Osceola WI/St. Paul MN

    • United States
    • Retail
    • 100 - 200 Employee
    • Graphic Designer
      • 1988 - 1989

      Fort Worth, TX Graphic designer for in-house corporate marketing department. Executed design in catalog, instructional collateral, identity, promotional displays and signage, packaging and product illustrations for 7 subsidiary companies. Creative direction of various marketing programs.

Education

  • Art Institute of Colorado
    Associate
    1986 - 1988

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