Jacalyn Hoffmann
Marketing Manager at FGI Industries Ltd.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
FGI Industries Ltd.
-
United States
-
Manufacturing
-
1 - 100 Employee
-
Marketing Manager
-
Dec 2017 - Present
Hobart IN
-
-
-
-
Freelance Print Desiger
-
2008 - Present
Passion for Print. Brochures. Direct Mail. Catalog. Flyers. Trade Show Display. Postcards. Signage. Ads. Newsletters. POP. Signage. Business Card and Letterhead. Posters. Coupons. Invitations.
-
-
-
DirectBuy
-
United States
-
Retail
-
100 - 200 Employee
-
Director of Creative
-
Aug 1996 - Jun 2017
Merrillville IN • Collaborate with various product/service teams and internal clients to conceptualize and execute designs to support a wide variety of products, product launches, promotions, advertising, direct marketing, corporate brand initiatives, and events • Direct an experienced team of digital and print designers, collaborate and execute effective creative solutions in email marketing, lead generation, member experience & retention • Develop and manage design projects including the implementation… Show more • Collaborate with various product/service teams and internal clients to conceptualize and execute designs to support a wide variety of products, product launches, promotions, advertising, direct marketing, corporate brand initiatives, and events • Direct an experienced team of digital and print designers, collaborate and execute effective creative solutions in email marketing, lead generation, member experience & retention • Develop and manage design projects including the implementation of catalogs, brochures, direct mail, trade show graphics, online banner ads and email campaigns, and print advertising • Work individually and as part of cross functional teams to plan, analyze and recommend creative techniques and executions • Maintain high productivity and accuracy, while completing assignments in a timely manner • Actively participate in creative team meetings to assess project needs and recommend appropriate design solutions to meet stated project and messaging goals • Implement branding/rebranding strategies • Clear understanding of effective offline and online communications • Establish and manage relationships with printers and other external production vendors • Create high quality creative work by using creative talent, skills and experience to generate innovative ideas • Responsible to develop and maintain departmental budgets • Negotiate print bids from outside printers/brokers Show less
-
-
-
The Times of Northwest Indiana
-
United States
-
Newspaper Publishing
-
100 - 200 Employee
-
Graphic Designer
-
1993 - 1996
Munster, IN Maintained daily deadlines of ad design for multiple clients, special sections, insertion materials in a fast-paced and team-oriented agency environment. Strengthened relationships with clients by creating reliable and consistent successful advertisements.
-
-
-
-
Graphic Designer
-
1989 - 1992
Osceola WI/St. Paul MN
-
-
-
Tandy Leather
-
United States
-
Retail
-
100 - 200 Employee
-
Graphic Designer
-
1988 - 1989
Fort Worth, TX Graphic designer for in-house corporate marketing department. Executed design in catalog, instructional collateral, identity, promotional displays and signage, packaging and product illustrations for 7 subsidiary companies. Creative direction of various marketing programs.
-
-
Education
-
Art Institute of Colorado
Associate