General Manager

• Mar 2022 - Present

auto.nl is onderdeel van Louwman en verkoopt al sinds 2017 auto’s online. Sinds kort hebben we daar een fysieke locatie aan toegevoegd in Raamsdonksveer. Daar kun je op afspraak de auto komen bekijken. Dus of je nu liever gemakkelijk vanaf de bank je nieuwe auto bestelt, of 'm liever eerst even bekijkt, je kunt bij ons terecht. Iedere auto is uitgebreid op de site te bekijken en de prijs staat vast. Alle occasions worden op 55 punten gecontroleerd en waar nodig gerepareerd. Elke auto wordt bij de klant thuis afgeleverd, heeft ten minste 1 jaar garantie én er geldt een bedenktermijn van 14 dagen. Is de klant niet 100% gelukkig, dan wordt de auto net zo makkelijk weer opgehaald. Bij auto.nl kun je je auto leasen, kopen & financieren. Show less

Marketing & E-commerce Director | CMO

• Sep 2018 - Feb 2022

Private/Family-owned Samenwerkende Assurantie Adviseurs, or SAA, is an allround and leading player in the Insurance market. Since its inception in 1982 it has build its services business to become a top-5 player in a rapidly consolidating and changing Dutch Insurance market for both Retail and Wholesale markets. Responsible for E-commerce, Marketing, Customer Service and Innovation. Private/Family-owned Samenwerkende Assurantie Adviseurs, or SAA, is an allround and leading player in the Insurance market. Since its inception in 1982 it has build its services business to become a top-5 player in a rapidly consolidating and changing Dutch Insurance market for both Retail and Wholesale markets. Responsible for E-commerce, Marketing, Customer Service and Innovation.

Head of E-commerce & Marketing | CMO

• Sep 2014 - Sep 2018

Responsible for the development and implementation of the global E-commerce & Marketing strategy with an ambitious sales target. Driver behind autonomous growth within SME and channel migration from field sales to e-commerce via the Nedis webshop and various international- and local marketplaces. Key deliverables: - Strong growth in online orders; 85% of orders generated via web & EDI in 2018 (+400% growth) - Sustainable & profitable growth of active online customers in Europe - Sustainable & profitable growth via various international- and local marketplaces - Rebranding of 10 'labels' (Sweex, König, Camlink, and other) to 1 consumer brand 'Nedis, your smart choice' Member of the executive management team. Responsible for E-commerce and Marketing Head of the global e-commerce & marketing department, including: Strategy, E-commerce, Database marketing, Digital marketing, Media buying, Product marketing , Field (Trade) marketing. ------------------ NEDIS is one of Europe’s market leading branded wholesalers in consumer electronics and accessories. It carries nine own brands and distributes over 300 other brands. NEDIS offers excellent value for money, a next day delivery service and an innovative range of products. NEDIS’ business revolves around creating committed partnerships throughout the whole supply chain resulting in money-making opportunities for all partners involved. With over 350 employees, spread over local representatives in 17 countries and centralized distribution centre in The Netherlands, NEDIS supplies over 50,000 retailers and e-tailers in over 50 countries. Nedis was part of The Datwyler Group: an international multi-niche player dedicated to industrial component supply and distribution of engineering and electronic components. The Datwyler Group generates a sum of EUR 1,400 million in revenue and has been listed on the SIX Swiss Exchange. Nedis was sold to the AURELIUS Group in 2020. ------------------ Show less

Head of Digital Marketing

• Jun 2012 - Sep 2014

Responsible for e-commerce, online channel development and innovation in digital products of Commercial & Merchant Banking (B2B). Lead and build team of professionals (8 FTE). Defining, designing and operationalising the shared long term vision on omni-channel client servicing. Key stakeholder management, from board level commitment to employee engagement and involvement of clients. Empower our customers with (finance) tools and the relevant information (insights). Responsible for e-commerce, online channel development and innovation in digital products of Commercial & Merchant Banking (B2B). Lead and build team of professionals (8 FTE). Defining, designing and operationalising the shared long term vision on omni-channel client servicing. Key stakeholder management, from board level commitment to employee engagement and involvement of clients. Empower our customers with (finance) tools and the relevant information (insights).

Marketing director | CMO

• Dec 2010 - May 2012

De Thuisapotheek is an online pharmacy, founded in 2006. The company is focused on offering repeat dispensing schemes to chronic patients. The company is located in Rotterdam, from where it services the entire country. The company provides a unique system of pharmacy services and health care, offering a complete solution for repeat dispensing. The order fulfillment process, from prescription requests to distribution, is executed by De Thuisapotheek through internet and postal services. This process is carried out in full cooperation with a patient’s general medical practitioner in order to secure safe monitoring of a patient’s medicine use. Besides individuals, De Thuisapotheek also services medical institutions. Compared to traditional pharmacies, De Thuisapotheek offers greater efficiency and convenience for both the patients and the general medical practitioners. Achievements: - Strong growth in clients (from 10k to 120k in 18 month) - Strong increase in brand awareness & TOMA Member of the executive management team. Responsible for Marketing, Customer Service, Sales. Keywords: Growth; Marketing & e-commerce strategy, brandmanagement. Online- and e-mail marketing, social media & mobile marketing, TV advertising, Customer service & sales. Show less

Manager E-commerce

• Sep 2008 - Dec 2010

Bakker is the largest garden specialist in Europe. For over 65 years Bakker serves clients in 19 European countries by selling plants, flowerbulbs and garden accessories. Bakker is a pure mailorder company, shifting from print to a more e-commerce oriented approach. Responsible for the european e-commerce strategy of Bakker in 19 countries with sales growth as main priority. Results: new webshops, higher conversions, more websales, and improved results from e-mailmarketing. Keywords: E-commerce vision & strategy, webanalytics, website development, design- and brandmanagement. Online- and e-mail marketing, social media & mobile marketing. Show less

Co-founder

• Jul 2008 - Dec 2010

Cook a Book is an on-demand publisher for content owners. Content such as recipes, travel journals, etc can be selected and printed with our interface and POD platform. Cook a Book is an on-demand publisher for content owners. Content such as recipes, travel journals, etc can be selected and printed with our interface and POD platform.

Manager E-commerce & Marketing

• Mar 2005 - Sep 2008

Launch of multiple webshops and continuous conversion optimisation of webshop performance. Profitable online campaigns to drive traffic & sales (SEO, SEA, Affiliate-, E-mail marketing) Defining the marketing strategy, acquisition of marketing funding from suppliers Launch of multiple webshops and continuous conversion optimisation of webshop performance. Profitable online campaigns to drive traffic & sales (SEO, SEA, Affiliate-, E-mail marketing) Defining the marketing strategy, acquisition of marketing funding from suppliers

Marketing manager

• Mar 2001 - Mar 2005

Plieger Ltd is a wholesaler and distributor of famous brands in plumbing, heating, technical installation materials, electricity and air conditioning including its own brand Plieger. Responsible for the development of range of concepts for the DIY (sourcing, range selection, packaging, shelf presentation, promotion and advertising). Plieger Ltd is a wholesaler and distributor of famous brands in plumbing, heating, technical installation materials, electricity and air conditioning including its own brand Plieger. Responsible for the development of range of concepts for the DIY (sourcing, range selection, packaging, shelf presentation, promotion and advertising).

Lecturer Marketing

• Aug 2000 - Aug 2004

Lectured in Strategic Marketing Management & Consumer Behavior. Lectured in Strategic Marketing Management & Consumer Behavior.

Hoofd landelijke activiteiten

• Apr 1997 - Jan 2001

www.yfc.nl www.yfc.nl

Marketing trainer

• Sep 1996 - Apr 1997