Head Of Digital

• May 2022 - Present

Growth Hacker | Online Marketer

• Jun 2020 - May 2022

Growth Product Manager

• Jan 2020 - Jun 2020

Working on the best customer experience in- and outside Trimble's SaaS products for the Construction & MEP industry. Focus on improving acquisition, onboarding, activation, retention and revenue.

Customer Success Marketing Manager

• Jun 2018 - Jan 2020

As a Customer Success Marketing Manager responsible for post-sales marketing strategy and execution at scale for Trimble MEP products globally. Focussing on improving onboarding, activation and retention for SaaS web-based Apps.

Product Marketer

• Jan 2016 - Dec 2018

As a product marketer responsible for growing the B2B demand generation platform MEPcontent.com in (active) users. +400% growth realized in three years. By applying Growth Hacking principles, conversion has increased through:- SEO (SEMrush)- SEA (Adwords, Bing, Social advertising)- CRO (VWO, Hotjar)- Inbound marketing (Uberflip)- Marketing Automation (Marketo, Pardot, Salesforce, Mixpanel) - Continuous experimenting (plenty tools..)MEPcontent is part of Stabiplan (acquired by Trimble) Show less

Marketeer Benelux

• May 2014 - Jan 2016

As part of the international marketing department responsible for all marketing activities in the BeNeLux market for Verder Liquids. Creating and executing of marketing campaigns in multiple channels; including websites, search, email, telemarketing, fairs, social media, events, professional magazines, etc.

Marketing Assistant

• Apr 2013 - May 2014

As part of the international marketing department responsible for:- Providing content for new websites in multiple languages (including SEO)- Development and introduction of tablet tools for international sales force- Setting up and implementation of global conversion rate optimisation project - Training sales team in working with new CRM system, providing user training- Staff support desk marketing for global branches

Graduate Intern

• Mar 2012 - Nov 2012

Graduate research to improve the marketing activities of Forensicon. This has resulted in a marketing plan at strategic and tactical level. Graduate research to improve the marketing activities of Forensicon. This has resulted in a marketing plan at strategic and tactical level.

Sales & Marketing Intern

• Sep 2011 - Feb 2012

Main tasks: - Day-to-day operations marketing/sales department (website, telephone and email enquiries, social media) - Conducting a competitor analysis - Conducting customer satisfaction surveys Main tasks: - Day-to-day operations marketing/sales department (website, telephone and email enquiries, social media) - Conducting a competitor analysis - Conducting customer satisfaction surveys