Jaana Parkkola

Head of Communications at Ammattiliitto Jyty
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Contact Information
us****@****om
(386) 825-5501
Location
Espoo, Uusimaa, Finland, FI

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Marja-Leena Antman

Jaana on viestintäalan ammattilainen, jolla on upea asenne kaikkea tekemäänsä kohtaan. Hän lähtee innolla ja kunnianhimolla mukaan uusiin projekteihin ja osaa liittää projektin osaset sekä niihin liittyvän viestinnän taitavasti toisiinsa, jotta yhdessä asetettuun tavoitteeseen päästään.

Pete Saarnivaara

Jaana is one of those people you can trust with just about any task and be certain that she will either master it right away – or else, find a way to master it no time. In addition, Jaana is not only a top professional but also a warm, open person easy to work with. Her positive attitude and sense of humor make her a source of energy to all those around her. It was a pleasure working with you Jaana!

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Experience

    • Finland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Head of Communications
      • Sep 2022 - Present
    • Finland
    • Advertising Services
    • 100 - 200 Employee
    • Senior Communications Consultant
      • May 2021 - Aug 2022
    • Finland
    • Public Relations and Communications Services
    • Communications Strategist, Account Executive
      • Jan 2019 - May 2021

      I work as an account executive and communications consultant. My customers vary from startups to more traditional industry and public administration. I've had the pleasure of leading and working in projects such as strategy formulation, corporate responsibility, crisis communication, media relations and sponsoring.

    • Communications Consultant
      • Apr 2018 - Jan 2019

    • Finland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Specialist
      • Aug 2011 - Mar 2018

      I was responsible for Akava's content strategy in different channels, including social media, web magazine (editor-in-chief) and newsletter. Other main responsibilities included press releases, content marketing, co-operations with Akava's affiliates, campaigns and print materials. Highlights: project manager of Akava brand reformation in 2013; initiating employee advocacy and launching Akava Twitter account in 2013. I was responsible for Akava's content strategy in different channels, including social media, web magazine (editor-in-chief) and newsletter. Other main responsibilities included press releases, content marketing, co-operations with Akava's affiliates, campaigns and print materials. Highlights: project manager of Akava brand reformation in 2013; initiating employee advocacy and launching Akava Twitter account in 2013.

    • Finland
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Vice Chairman
      • Jan 2012 - Jan 2014

      Viesti ry is the trade union for communications professionals in Finland. As a Vice Chairman I was highly involved in planning and managing operations of Viesti in co-operation with the Chairman and the Executive Director. My main accomplishments were reformation of union's strategy and initiating successful training modules. Viesti ry is the trade union for communications professionals in Finland. As a Vice Chairman I was highly involved in planning and managing operations of Viesti in co-operation with the Chairman and the Executive Director. My main accomplishments were reformation of union's strategy and initiating successful training modules.

    • Finland
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Communications and Marketing Planner
      • May 2010 - Jul 2011

      I was responsible for member marketing and recruiting: planning, executing and budgeting. Other main duties included social media, print materials and writing articles for the member magazine. Main accomplishments: planning a image/member recruiting campaign, which included radio spots and Google and print adds in national magazine; launching our own blog in Lily blog community. I was responsible for member marketing and recruiting: planning, executing and budgeting. Other main duties included social media, print materials and writing articles for the member magazine. Main accomplishments: planning a image/member recruiting campaign, which included radio spots and Google and print adds in national magazine; launching our own blog in Lily blog community.

    • Research Manager
      • Sep 2008 - Apr 2010

      I created survey and research services as part of Sales Energy product package - and it was a success. Sales Energy (nowadays Kulmia Group) is a training and consulting firm specialized in customer service and sales. I was responsible for developing, planning, executing and selling different kinds of corporate and communication surveys & consultation: strategy implementation evaluations, internal communication surveys, recruiting surveys, manager evaluations and sales team evaluations. I created survey and research services as part of Sales Energy product package - and it was a success. Sales Energy (nowadays Kulmia Group) is a training and consulting firm specialized in customer service and sales. I was responsible for developing, planning, executing and selling different kinds of corporate and communication surveys & consultation: strategy implementation evaluations, internal communication surveys, recruiting surveys, manager evaluations and sales team evaluations.

    • Communications Consultant
      • Feb 2006 - Sep 2008

      I was responsible for planning, executing and selling research services of Infor Consulting communications firm (nowadays part of MIF). The survey package included i.a. corporate image surveys, employer image evaluations and communication surveys. The most known products were "Mediabarometri" and "Sijoittajasuhdebarometri", which covered the biggest firms and public sector organisations in Finland. Besides the surveys I made communication planning and strategies and annual reports. I was responsible for planning, executing and selling research services of Infor Consulting communications firm (nowadays part of MIF). The survey package included i.a. corporate image surveys, employer image evaluations and communication surveys. The most known products were "Mediabarometri" and "Sijoittajasuhdebarometri", which covered the biggest firms and public sector organisations in Finland. Besides the surveys I made communication planning and strategies and annual reports.

    • Finland
    • Government Administration
    • 100 - 200 Employee
    • Communications Assistant
      • Sep 2004 - Feb 2006

      Daily news summaries, press releases, media service, web updates Daily news summaries, press releases, media service, web updates

    • Trainee
      • Jun 2004 - Aug 2004
    • Ticket & Popcorn Sales Person
      • Jun 2000 - May 2004

Education

  • University of Jyväskylä
    M.A., Organizational Communications & PR, Marketing, Management and Leadership, Sport Management
    1999 - 2006
  • Infor
    Communications Manager Degree (Viestintäpäällikön koulutusohjelma)
    2008 - 2008
  • Leipzig University
    Communications, Media Studies
    2002 - 2002

Community

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