Experience

Rakennustieto Oy

• Finland
• Information Services
• 1 - 100 Employee

• Director, Community Relations

  • Nov 2019 - Present

  I am responsible for increasing usage of Rakennustieto's information and digital services on the branch through developing of versatile education and seminar activities both building-up and strengthening co-operation with key partners on the sector. One of the responsibility areas is acquiring of financing for enhancing updating of key information content in digital services.

• Business Director, Information Services

  • Aug 2015 - Oct 2019

  Leading business development on an area of Information Services including responsibility of business area's product development, turnover and profitability. Responsibility areas and tasks have included steering of core software projects, content development, sales management, pricing model's development, marketing and communications and building up network of partners. I have also acted as business owner for numerous digital services' investment and development projects.



The Association of Finnish Civil Engineers

• Helsinki, Finland

• Member in Management Team of Section ”Real Estate Ownership and Life-Cycle Enhancement”

  • Jan 2020 - Present



Ahaa Vision Oy

• Board Member

  • Mar 2005 - Present

  A board member and one of the owners at Ahaa Vision Oy. A board member and one of the owners at Ahaa Vision Oy.



Cupori

• Finland

• Sales and Marketing Director

  • Jun 2008 - Jul 2015

  Management and development of plumbing installation tube business and sales focusing on the Nordic countries. Brand and marketing management covering Cupori Group's all business areas in Europe. Responsibility of marketing, brand management and offering management at Cupori Group until 2012. From 2012 sales director of plumbing tube business including responsibility of the company’s customer service, brand management and marketing. Management and development of plumbing installation tube business and sales focusing on the Nordic countries. Brand and marketing management covering Cupori Group's all business areas in Europe. Responsibility of marketing, brand management and offering management at Cupori Group until 2012. From 2012 sales director of plumbing tube business including responsibility of the company’s customer service, brand management and marketing.



Outokumpu Pori Tube Oy

• Marketing Manager, Outokumpu Copper Tube and Brass

  • Jun 2006 - Jun 2008

  Responsibility for marketing strategy, country plans with marketing budgets and implementation of marketing activities in Europe. Implementation of brand change management project in Germany, Belgium, the Netherlands and France. Other focus markets: Scandinavia, Russia, Italy, Spain. A member of Management Group. Responsibility for marketing strategy, country plans with marketing budgets and implementation of marketing activities in Europe. Implementation of brand change management project in Germany, Belgium, the Netherlands and France. Other focus markets: Scandinavia, Russia, Italy, Spain. A member of Management Group.



Ruukki

• Finland
• Construction
• 500 - 600 Employee

• Communications Manager, Ruukki Construction

  • May 2003 - May 2006

  A part of a core team that prepared and worked on key elements of Ruukki brand supporting the strategic change, marketing concepts and basic communications policies. Responsible for implementation of the Ruukki brand within Ruukki Construction division including communications supporting the adoption of the strategy within the division, marketing and external marketing communications, building press relations with trade publications in the construction industry, preparation of the division's investor and stock exchange communications, and supervising and training people working in communications and marketing. Involved in developing the integration process of acquisitions from the brand implementation aspect and responsible for implementation of the Ruukki brand in a number of international acquisition processes. Focus market areas: Scandinavia, the Baltic countries, Poland, Russia, Czech, Slovakia, Hungary, Ukraine and Romania. Show less



Rautaruukki Oyj, Steel Structure Division

• Manager, Strategic Planning

  • Jun 2001 - May 2003

  Development and implementation of strategic planning process and supported business intelligence process and tools in Rautaruukki's business division focusing on construction. Focus areas: Scandinavia, Eastern and Central Europe. Development and implementation of strategic planning process and supported business intelligence process and tools in Rautaruukki's business division focusing on construction. Focus areas: Scandinavia, Eastern and Central Europe.



Rannila Steel Oy

• Marketing Manager

  • Jul 1999 - May 2001

  Responsibility for marketing strategy, plan and budget in Finland and its implementation incl. B-to-B and B-to-C marketing actions and press relations. Responsibility for developing marketing function in Russia. A member of Management Group.

• Marketing Manager, International Marketing and Business Development

  • Jul 1998 - Jun 1999

  Implementation of marketing activities in international project export. Supporting marketing functions in subsidiaries established in the Eastern European countries. Responsibility for Rannila's brand.



VTT Building Technology

• Research Scientist, Market and Business Cycles

  • Jan 1991 - Jun 1998

  Technology strategies for companies, competitiveness studies of construction branch and steel construction sector, confidential and public market studies in the Nordic countries and Eastern Europe.

• Relevant public publications and references

  • 1991 - 1998

  A member of project group which developed Technology Strategy Clinic Service Concept for companiesConstruction Market of the Baltic Sea Area, with Mr. Eero Nippala et al., VTT Building Technology, Tampere 1995, 71 pagesInnovations for New Markets Through Co-Operation, Competitiveness of the Finnish Construction Cluster, ETLA, Helsinki, 144 pages (in Finnish), with Mr. Pekka Pajakkala and Mr. Erkki LehtinenThe Finnish Construction Branch, Rakennustieto, Helsinki 1994, 61 pages (in Finnish and in English), with Mr. Pekka Pajakkala and Ms. Anna-Leena PeräläRepair and Renovation Work in the Building Sector, part 2. Reasons for Repair and Renovation, Espoo 1991, Technical Research Centre of Finland, Research Notes 1300 (in Finnish), 48 pages. Show less

• Research Assistant

  • Aug 1990 - Dec 1991