Country Launcher

• Feb 2022 - Present

Responsibilities and tasks • Lead the successful launch and establishment of Smart Med subsidiaries in new markets and regions, • Manage cross-functional teams involved in the creation and implementation of new subsidiaries, including recruitment, training, and performance management. • Develop and execute comprehensive launch campaigns and Go-to-Market strategies to drive awareness, generate leads, and acquire customers. • Establish strong relationships with local partners, stakeholders, and regulatory bodies to navigate market entry requirements and ensure compliance. • Continuously monitor and analyze market trends, competitive landscape, and customer feedback to identify opportunities for growth and adaptation. • Investor relation management and fundraise handling Show less

Corporate & Marketing Manager

• Feb 2014 - Jan 2022

Responsibilities and tasks • Manage marketing strategy • Manage CSV Program • PR & media relation management • Brand awareness management • Selection & supervision of agencies (Communication, PR, Digital, Media & Event) • Manage ATL marketing strategy for Mobile division • Launching of Flagship models and new smartphones • Support distributer’s ATL activities and sales • Co-branding with operators and local partners • Sponsoring activities • Local Ads productions (shooting, TV & Radio) • Marketing Plan (Forecast and Target) • Submit Marketing Expenses on SAP • Manage Samsung events and on field activities • Contribute to make Samsung the Most Appreciated Brand • Be Compliant with the Brand Communication Strategy • Management of the Brand social media • Increase our Shelf Share and Market Share • Compliant with the Brand Communication Strategy • Marketing Forecast and Target Accuracy Show less

Marketing Communication Manager

• Jan 2009 - Jan 2014

Responsibilities and tasks • Managed communication projects at FR.COM (FRCOM is a communication and PR agency) • Purchasing and negotiation with suppliers. • Management and organization of press conferences. • Project conceptualization. • Overall coordination of projects (client, suppliers, participants, team). • Budget management. • Management of event communication (posters, flyers, radio & TV spots, social media, press releases). • Report preparation. • Audiovisual production (radio and TV spots). • Organization and setup of stands and trade shows. • Organization of national and international events (meetings, conferences, symposiums, etc.). • Oversaw the implementation and organization of communication projects, including brand management for partners and organizing press conferences. • Successfully executed national and international project events, ensuring seamless organization and execution. • Collaborated with clients to understand their communication objectives and develop effective strategies and campaigns. • Managed relationships with media outlets, influencers, and stakeholders to maximize brand exposure and media coverage. Show less

Marketing Manager

• Aug 2007 - Dec 2008

• Communication strategy for Sanabil Med, a leading provider of e-learning and online education programs. • Managed marketing and communication projects for national and international partners, driving brand visibility and engagement. • Developed and executed marketing strategies to target large and medium-sized retailers, driving customer acquisition and retention. • Worked closely with cross-functional teams to ensure successful execution of marketing initiatives. • Contributed to the development of marketing collateral, including brochures, presentations, and promotional materials. Show less

End-of-study internship

• Jun 2006 - Jul 2006

Marketing Internship

• Jul 2005 - Aug 2005

Management Internship

• Jul 2004 - Aug 2004