Experience

The Marketing Collective

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Aug 2010 - Present

  The Marketing Collective aims to connect businesses together through collaborative marketing activities, providing big sky thinking for small businesses and individuals who are unable to achieve their marketing potential on their own due to the lack of skills and resources. Through innovation and creativity, The Marketing Collective provides strategic, creative and business development solutions to predominantly, the arts, tourism and hospitality industries. Connecting like-minded people… Show more The Marketing Collective aims to connect businesses together through collaborative marketing activities, providing big sky thinking for small businesses and individuals who are unable to achieve their marketing potential on their own due to the lack of skills and resources. Through innovation and creativity, The Marketing Collective provides strategic, creative and business development solutions to predominantly, the arts, tourism and hospitality industries. Connecting like-minded people and businesses to work together in achieving marketing and business goals. The skills, services and activities all of which are at the heart of The Marketing Collective: • Strategy and Planning of marketing activities to reach target audience for clients to raise the profile of their business and the wider destination area. • Social media delivery, planning and management to build followers, engagement, action and lead generation. • Content creation for digital, social and print which attracts attention, inspires and delivers results. • Graphic design for a range of marketing assets from digital banners, adverts to magazines and visitor guides. • Publishing of visitor guides and leaflets, which are self, funded via advertising; from content planning, copy writing, image sourcing, layout and graphic design. • Budget management from invoicing, revenue collection through to budget planning and forecasting for projects. • Management of collaborative groups including strategy development, membership sales, budget planning and delivery, marketing planning and delivery, design and print management, project management of distribution campaigns, social media and digital marketing. • Advertising sales campaigns to ensure publications are self-funding and profitable. Including prospecting, tele-sales, direct mail and face-to-face sales meetings. Show less



Walking Distance (Maps) Ltd

• Marketing Manager

  • Jan 2006 - Aug 2010

  Southampton, United Kingdom Destination Marketing, Media and Cartography company specialising in the tourism and arts industries across Hampshire Responsibilities included: Visitor and Tourist Guide production, Management of tourism/business associations e.g. Hampshire's Top Attractions, Hamble Valley; brand development, marketing strategy and business planning, customer relationship management and website management



Eastleigh Borough Council

• United Kingdom
• Government Administration
• 200 - 300 Employee

• Tourism Services Manager

  • Mar 2001 - Dec 2005

  Responsible for managing the Tourism Unit and delivering Council's key priorities in relation to Arts and Tourism in the Borough of Eastleigh. Management of the Hamble Valley destination brand.