Design Lead

• Oct 2021 - Present

Responsible for helping to establish a strong relationship between client and agency. Prioritize support of Creative Director in elevating agency's status on digital and print media. Focused on leaving an imprint on client's brand by sharing my creative vision while contributing to the activation of creative briefs, and directing how creative work is brought to life. Mentor junior creatives and designers, while delegating assignments and scheduling work accordingly by the Creative Director.• Develop concepts and strategy for all campaigns.• Collaborate with team of copywriters, designers, and other creatives to build quality work.• Ensure and manage projects within set timelines and budgets with the degree of quality promised to the client.• Maintain interaction with project management team, and account management team on scope of projects.• Deliver internal presentations to all departments and lead external creative presentations for corresponding brands effectively.

Brand Design Consultant & Graphic Designer

• May 2021 - Oct 2021

Spearheaded a branding and design overhaul project at a company that provides news content in the gaming industry. Oversee all visuals and graphics for the website, marketing materials, and sales collateral. Strategize plans to engage with customers and promote a positive brand image.| Developed the visual identity based on the core values and crafted branding guidelines to ensure a consistent voice| Redesigned the website to reflect brand values and streamlined content to optimize the customer experience| Created an engaging pitch deck for brand partner managers to use to attract investors and drive revenue growth

Graphic Designer & Brand Manager

• May 2019 - Oct 2021

Worked with a creative team to develop an innovative branding strategy to boost awareness and adoption for a medical practice group. Collaborated with marketing personnel to use consumer data, identify opportunities, and design a comprehensive plan for implementation across print and digital channels. Completed a successful brand refresh to support continued business growth.| Created and launched a comprehensive strategy that was implemented seamlessly at 230 private medical practices| Strategized new positioning statements, visual tones, and a logo to meet the client’s brand vision| Evaluated and improved a proprietary app to ensure continuity in brand messaging and enhance the user experience| Attended seminars to remain current on best practices for identity branding, brand management, and design thinking

Senior Designer

• Feb 2021 - Apr 2021

Presentation Design

• May 2019 - May 2019

Senior Graphic Designer

• Apr 2019 - May 2019

UI & E-Mail Designer

• Mar 2018 - Feb 2019

Acted as consultant to start-up team to developed the navigational framework of the application to set clear goals, define development phases, and improve brand appearance. Strategized and designed a type hierarchy system to allow for large sections of data to be scaled properly through different viewing mediums and be digested with more ease by the viewer. Acted as consultant to start-up team to developed the navigational framework of the application to set clear goals, define development phases, and improve brand appearance. Strategized and designed a type hierarchy system to allow for large sections of data to be scaled properly through different viewing mediums and be digested with more ease by the viewer.

Sr. Graphic Designer

• Nov 2014 - 2019

Led several projects from concept to delivery for several subsidiaries. Emphasized a focus on brand experience to cultivate positive brand images and optimize visual communication. Worked with attention to detail to manage competing deadlines and priorities.| Introduced scalable design features to enable smooth translation between digital and print B2B campaigns| Implemented a ticketing system that let the creative team more efficiently manage, track, and handle projects| Worked with the team that developed the literature and campaigns that garnered legislative support for Brightline trains | Designed engaging marketing collateral and assets that helped agents lease and sell parcel spaces| Ideated and executed a digital campaign to raise awareness and garner legislative support for Ludlam trail| Demonstrated expertise in Adobe Photoshop, Illustrator, InDesign, and Muse

Graphic Designer

• Aug 2009 - Nov 2014

Graphic Designer 2009 – 2014Overhauled the company branding strategy to tell a clear, cohesive story.. Trained the team on best practices to elevate the brand and stand out against competitors. Designed assets for print, mobile, and web channels, and improved the global visual profile. | Created editable files for the internal team to use to more quickly and efficiently build reports, presentations, and manuals| Built the initial wireframe for the website and recommended a map for future expansion that focused on user experience and provided better tools for the marketing team to use| Conducted research and identified materials for print that cost less yet still were high quality| Helped to secure a $7M contract by designing engaging, visually appealing presentations for the prospective client| Led a training workshop on how to utilize social media platforms and hashtags to target and engage with audiences