J.Margus Klaar
Partner at Brand Manual- Claim this Profile
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English Native or bilingual proficiency
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German Native or bilingual proficiency
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Swedish Native or bilingual proficiency
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Estonian Native or bilingual proficiency
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French Limited working proficiency
Topline Score
Bio
Kadri Lainas
Margus is bright, intelligent out-of-box thinker who comes up with creative, solid and reasoned solutions. I have had an excellent opportunity to work out Prisma Peremarket’s brand strategy with Margus. He is the master of concept and evangelist of customer focused service. Margus never looks for simple and quick solution- he always stays for solutions that make the difference and bring results in longer run. For him campaigns do not start with advertisement. Instead of that he will rather focus on customer expectations, internal communication and service standards that definitely gives steadier result in longer term.
Kadri Lainas
Margus is bright, intelligent out-of-box thinker who comes up with creative, solid and reasoned solutions. I have had an excellent opportunity to work out Prisma Peremarket’s brand strategy with Margus. He is the master of concept and evangelist of customer focused service. Margus never looks for simple and quick solution- he always stays for solutions that make the difference and bring results in longer run. For him campaigns do not start with advertisement. Instead of that he will rather focus on customer expectations, internal communication and service standards that definitely gives steadier result in longer term.
Kadri Lainas
Margus is bright, intelligent out-of-box thinker who comes up with creative, solid and reasoned solutions. I have had an excellent opportunity to work out Prisma Peremarket’s brand strategy with Margus. He is the master of concept and evangelist of customer focused service. Margus never looks for simple and quick solution- he always stays for solutions that make the difference and bring results in longer run. For him campaigns do not start with advertisement. Instead of that he will rather focus on customer expectations, internal communication and service standards that definitely gives steadier result in longer term.
Kadri Lainas
Margus is bright, intelligent out-of-box thinker who comes up with creative, solid and reasoned solutions. I have had an excellent opportunity to work out Prisma Peremarket’s brand strategy with Margus. He is the master of concept and evangelist of customer focused service. Margus never looks for simple and quick solution- he always stays for solutions that make the difference and bring results in longer run. For him campaigns do not start with advertisement. Instead of that he will rather focus on customer expectations, internal communication and service standards that definitely gives steadier result in longer term.
Experience
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Brand Manual
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Estonia
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Design Services
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1 - 100 Employee
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Partner
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Aug 2019 - Present
Brand Manual is an international service design and branding agency. We work with both public organisations and private businesses focusing on innovation, service design and building brands from the inside out.
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Partner
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Aug 2013 - Aug 2019
Brand Manual is a service design and branding consultancyBrand Manual was founded on the principle, that it makes more sense to invest resources in making products and services inherently better than making them just look nicer. Taking the customer's side in the discussion, allows us to design services and brands that connect and result in experiences that people appreciate and share.We make them talk about you.
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Partner
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Mar 2009 - Aug 2013
Brand Manual is a branding and service design consultancy. Our clients include major retailers, IT companies, security firms and logistics enterprises. A portfolio view is available online at www.thebrandmanual.comBrand Manual focuses on strategic insight in positioning and developing brand's full potential. We help identify and develop companies' competitive advantage. Our focus is on working with internationalizing businesses: more than three-quarters of our work is done for foreign markets.Thinking. Branding. Design.
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SD4X | Service Design for Executives
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Estonia
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Business Consulting and Services
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Programme developer and trainer
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Sep 2019 - Sep 2021
Brand Manual was one of four partners to develop a pilot service design course aimed specifically at executive managers. The course was developed in collaboration between Tallinn University, Stockholm School of Economics, Maastricht University and Brand Manual. Brand Manual was one of four partners to develop a pilot service design course aimed specifically at executive managers. The course was developed in collaboration between Tallinn University, Stockholm School of Economics, Maastricht University and Brand Manual.
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Art Directors Club*Estonia
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Tallinn, Estonia
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Member of the board
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2002 - 2010
The Art Directors Club*Estonia is a non-profit organization with the stated aim of raising the quality of creativity within the communications industries. To this end, the ADC*Estonia organizes creative competitions, seminars and workshops for the communication community. The Art Directors Club*Estonia is a non-profit organization with the stated aim of raising the quality of creativity within the communications industries. To this end, the ADC*Estonia organizes creative competitions, seminars and workshops for the communication community.
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Creative Director
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Feb 2007 - Mar 2009
As CD I led creative teams for various local and international client projects. Particular focus was on FMCG's and retail clients. As CD I led creative teams for various local and international client projects. Particular focus was on FMCG's and retail clients.
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Managing Director
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2004 - 2007
General management tasks and project based creative direction for various clients.
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Creative Director
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2003 - 2004
As CD I led the creative teams for all client projects and was responsible for development campaign strategy.
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Partner
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2002 - 2005
At Ideii we brought together and international network of independent communication specialists to provide insightful strategic input as "heads without overheads". At Ideii we brought together and international network of independent communication specialists to provide insightful strategic input as "heads without overheads".
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Regional Creative Director
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2002 - 2003
As regional CD for all Bates agencies in the Baltic I was responsible for implementing training and education programs for creative staff, improving strategic planning and participating in key new business projects. As regional CD for all Bates agencies in the Baltic I was responsible for implementing training and education programs for creative staff, improving strategic planning and participating in key new business projects.
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Managing Director
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2000 - 2002
As MD for a communication group, I led the effort to build up and later spin-off ADM Interactive as a separate web company as well as further specialization of direct marketing and advertising. As MD for a communication group, I led the effort to build up and later spin-off ADM Interactive as a separate web company as well as further specialization of direct marketing and advertising.
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Creative Director
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1998 - 2000
CD responsible for managing all creative teams and supervising the quality of creative output. CD responsible for managing all creative teams and supervising the quality of creative output.
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Creative Director
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1998 - 2000
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Education
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1991 - 1992
The University of British Columbia
Economics, mathematics
Community
