Experience

Gatan Inc.

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Marketing Communications Manager

  • May 2004 - Present

  As a marketing professional, my main focus is to communicate with customers and prospects. Listen, learn, and respond. For over 27 years, I have created communication channels and campaigns to talk with the target audiences and provide them with what they want to know: How do I achieve my best results? My ultimate goal is always to gain and optimize opportunities. As the marketing communications manager for Gatan Inc. (www.gatan.com) for 18 years, I performed the entire portfolio of marketing communication tools: Designing and implementing Gatan's current website; designing and launching digital and social media campaigns; turnkey-managing 60-80 worldwide events (live, hybrid and virtual) each year with the sales team; and designing collateral, ads, and exhibit graphics. I created dynamic channels to communicate with our customers and prospects with one objective: Generate opportunities. I have advanced, hands-on skills (over 20 years of experience) using Adobe Creative Suite, website CMS, Act-on marketing automation, GotoWebinar, Loomly (Twitter, Facebook, Linkedin, Instagram, YouTube, Vimeo), MS Office (with Teams), Salesforce.com, M2M, Agile, virtual platforms (Pathable, vFairs, Swapcard, Thinkific, Gather, etc), Big Commerce, Molsof, and other advanced digital marketing software. I am passionate about thinking and acting creatively. How can I make it better? I am very independent and plan assiduously but am always dedicated to the "team." I know my role and will perform it with focus and intelligence. I look forward to my next opportunity in marcom.



William C. Isaacs Company, Inc. (WCI)

• Danville, California, United States

• Director of Research

  • Apr 1995 - Mar 2004

  As the director of WCI, I provided my clients (Syntex, Roche, Bayer, Chiron, Berlex, ALZA, DEY, etc.) with creative insight, marketing strategies, and turnkey management on marketing campaigns and collateral, customer and professional education programs, and sales training resources. I managed teams of writers, art directors, programmers, and printers for each project. Work product included: CE and CME programs, sales training programs, product launch campaigns, peer-review journal manuscripts, patient education programs, FDA reports, speaker programs, product brochures, market research, positioning strategies, and name generation.



Decision Development Corporation (DDC)

• San Ramon, California, United States

• Associate Editor

  • Jan 1994 - Dec 1994

  As an associate editor for DDC, I wrote and edited scientific lessons for 6-8 grade curricula and created multimedia content for online learning programs. As an associate editor for DDC, I wrote and edited scientific lessons for 6-8 grade curricula and created multimedia content for online learning programs.



Fire Cause Analysis (FCA)

• Berkeley, California, United States

• Senior Research Associate

  • May 1989 - Dec 1993

  As a research associate for FCA, I managed and coordinated fire science projects. My responsibilities included: Writing project proposals; designing and conducting laboratory tests; researching fire science concepts, codes, and history; writing project reports; and performing computer analyses. As a research associate for FCA, I managed and coordinated fire science projects. My responsibilities included: Writing project proposals; designing and conducting laboratory tests; researching fire science concepts, codes, and history; writing project reports; and performing computer analyses.



Atlantic Richfield Company (ARCO)

• Los Angeles, California, United States

• Paralegal

  • May 1987 - Aug 1988

  As a paralegal to ARCO’s Senior Counsel, I performed searches at ARCO facilities in the US, analyzed and summarized documents, wrote project reports, and attended depositions. As a paralegal to ARCO’s Senior Counsel, I performed searches at ARCO facilities in the US, analyzed and summarized documents, wrote project reports, and attended depositions.