J. Keith Johnson, MBA
Sales Director at Consolidated Label Co.- Claim this Profile
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Experience
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Consolidated Label Co.
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United States
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Printing Services
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1 - 100 Employee
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Sales Director
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Sep 2021 - Present
Orlando, Florida, United States Lead a team of enterprise sales representatives, an inside sales team and customer service representatives supporting a $150MM equity- backed, market leading converter of labels, shrink sleeves, flexible packaging. Oversee new lead generation, lead nurturing, presales functions - quoting, pricing, opportunity growth through the entire sales funnel, customer onboarding, hiring, training, compensation design/management, creation/installation/management of KPI's. Instrumental in… Show more Lead a team of enterprise sales representatives, an inside sales team and customer service representatives supporting a $150MM equity- backed, market leading converter of labels, shrink sleeves, flexible packaging. Oversee new lead generation, lead nurturing, presales functions - quoting, pricing, opportunity growth through the entire sales funnel, customer onboarding, hiring, training, compensation design/management, creation/installation/management of KPI's. Instrumental in building/installing a proprietary CRM system. Responsible for customer retention and key account growth. Primary stakeholder in integrating an ecommerce businesses division and enterprise business division. Work in an evolved matrix with customer service, art/design, marketing, IT, quality, manufacturing, finance, HR. Member of company's strategic leadership group. Show less
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VP of Sales & Marketing
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Feb 2015 - Sep 2021
Newberry, FL Chief growth officer for a $55MM integrated metal building products manufacturer/distributor covering the S.E. United States and Caribbean. Oversee an account management team responsible for the transactional quality of over 3000 active customers, an outside sales/new business development team, independent rep. firms., technical department, and marketing department. E-level professional with a deep background in budgeting, financial management, strategy, sales design, sales enablement, CRM… Show more Chief growth officer for a $55MM integrated metal building products manufacturer/distributor covering the S.E. United States and Caribbean. Oversee an account management team responsible for the transactional quality of over 3000 active customers, an outside sales/new business development team, independent rep. firms., technical department, and marketing department. E-level professional with a deep background in budgeting, financial management, strategy, sales design, sales enablement, CRM deployment, new market expansion, product design/development, pricing analysis, product placement/life cycle analysis, compensation design, turnaround, recruiting, hiring, training. Show less
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Director of Sales, Southern Region
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Apr 2012 - Mar 2014
Southeast United States Responsible for managing (9) Territory Sales Managers and an Inside Sales Coordinator covering 6 states including the Southeastern U.S. and Caribbean- constituting several thousand active distributor customers. Managed account relationships with large, national lumber-building material chains as well as multi-location/regional independent distributors. Represented a full line of engineered drymix cement products including Amerimix brand commercial stucco, mortar grout, Sakrete and Propsec… Show more Responsible for managing (9) Territory Sales Managers and an Inside Sales Coordinator covering 6 states including the Southeastern U.S. and Caribbean- constituting several thousand active distributor customers. Managed account relationships with large, national lumber-building material chains as well as multi-location/regional independent distributors. Represented a full line of engineered drymix cement products including Amerimix brand commercial stucco, mortar grout, Sakrete and Propsec brands of concrete repair and restoration products. Deployed CRM, grew market share and expanded territories. Opened (6) new national markets, attended national trade shows, worked closely with marketing and product development. Show less
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National Sales Manager
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Mar 2006 - 2012
Charlotte, North Carolina Area Headed a national expansion of the Amerimix line of stucco, grout, mortar dry mix cement products. Recruited, hired, trained Territory Sales Managers, and opened markets in the Southeast, US, Mid -Atlantic, Northeast, Midwest. Worked closely with the firm's marketing and product development arms to create and effect branding strategy. Created and implemented selling strategies. Installed KPI's measured results. Formulated budgets. Coordinated and attended national trade shows ( World of… Show more Headed a national expansion of the Amerimix line of stucco, grout, mortar dry mix cement products. Recruited, hired, trained Territory Sales Managers, and opened markets in the Southeast, US, Mid -Atlantic, Northeast, Midwest. Worked closely with the firm's marketing and product development arms to create and effect branding strategy. Created and implemented selling strategies. Installed KPI's measured results. Formulated budgets. Coordinated and attended national trade shows ( World of Concrete/Masonry - Las Vegas), grew business through acquisition of new distribution base. Show less
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Director - Distributed Products
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Aug 2002 - Mar 2006
Full Operational and P&L responsibility for a $50MM division focused on distributing concrete and masonry accessories for the Florida construction market. Oversaw day- to- day purchasing functions and vendor management. Oversaw a steel fabrication department. Managed a large central distribution center who's function was to supply numerous wholesale branches located across the State of Florida. Oversaw marketing initiatives, instituted sales programs, worked in partnership with field sales… Show more Full Operational and P&L responsibility for a $50MM division focused on distributing concrete and masonry accessories for the Florida construction market. Oversaw day- to- day purchasing functions and vendor management. Oversaw a steel fabrication department. Managed a large central distribution center who's function was to supply numerous wholesale branches located across the State of Florida. Oversaw marketing initiatives, instituted sales programs, worked in partnership with field sales personnel to grow contractor customer base. Major markets served- residential production home builders, masonry contractors, concrete contractors, general contractors & developers. Show less
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Associated Materials
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United States
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Wholesale Building Materials
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500 - 600 Employee
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Supply Center Manager
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Jan 1998 - Aug 2002
Wilmington, NC Responsible for the overall operational performance of a vinyl window, door, siding, soffit/fascia/decking & railing supply center representing a $400M integrated vinyl building product manufacturer. Oversaw (6) employees. Worked intensively with outside sales to grow market share throughout Eastern NC/SC. Engaged residential home improvement contractors with product knowledge, marketing programs, lead generation, installation training. P&L responsibility for $600K in on-hand inventory… Show more Responsible for the overall operational performance of a vinyl window, door, siding, soffit/fascia/decking & railing supply center representing a $400M integrated vinyl building product manufacturer. Oversaw (6) employees. Worked intensively with outside sales to grow market share throughout Eastern NC/SC. Engaged residential home improvement contractors with product knowledge, marketing programs, lead generation, installation training. P&L responsibility for $600K in on-hand inventory. Underwent extensive training in consultative selling. Show less
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Education
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University of South Florida Muma College of Business
Certificate, Digital Marketing -
Florida International University - College of Business
M.B.A., International Business -
Florida State University
Bachelor's Degree