Experience

Solace

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Communications Manager

  • Apr 2023 - Present



YPO

• United Kingdom
• Business Supplies & Equipment
• 200 - 300 Employee

• Senior Marketing Manager

  • Apr 2022 - Apr 2023



Enginuity

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Sep 2019 - Apr 2022

  Marketing manager for Enginuity and EAL. • Assisting the Head of Marketing and Communications to implement the marketing strategy bringing it to fruition ensuring the Enginuity Group meets its business objectives • Exciting our audience by establishing the Enginuity Group brand position ensuring it's the preferred engineering skills body of the future for both employers, educational providers, and government. • Establishing product brands synonymous with the industries of engineering, manufacturing and education. • Creating exciting and innovative marketing plans for all media channels and sales teams. • Creating and overseeing the launch of new products and services on behalf of the brands, creating robust go-to-market plans implemented across product, sales, and marketing. • Management of campaign activities to deliver on all aspects of the inbound customer journey through touchpoints at all stages. • Engagement with internal stakeholders to create new and refreshed propositions that are accurate, reliable, and appealing for the market. • Working with the head of the department to create and execute a PR strategy for the group’s products and services. • Creating awareness for the Skills Awards, achieving agreed income and annual growth in nominations and attendance. • Instiling integrated B2B marketing campaigns to acquire and retain customers. • Line managing an agile team – agreeing on annual deliverables and ensuring all activities are delivered to time and budget, meeting agreed on KPIs. • Managing the implementation and measurement of the overall marketing dashboard to be reported to the Head of Marketing and the group. • Briefing and delivering work with external agencies, such as designers, and printers. • Building and embedding communication plans for internal and external stakeholders • Embracing a ‘digital first’ approach for marketing supporting the group’s wider digital transformation. Show less



Human Kinetics

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Design and Marketing Manager

  • Dec 2014 - Aug 2019

• Marketing Design Executive

  • Feb 2011 - Dec 2014

• Marketing Assistant

  • Oct 2008 - Feb 2011