VP Operations & Marketing

• Oct 2021 - Present

https://www.xterraplanet.com/

Marketing Director - APAC

• Nov 2019 - Oct 2021

Brand Director - XTERRA Taiwan

• Aug 2018 - Oct 2019

Project Manager Lead

• Apr 2017 - Jul 2018

● Simultaneously managed several projects of varying scope with stakeholders located in Taiwan, US, Bulgaria, Canada & India. ● Worked closely with clients in order to consolidate clear requirements for the development team to deliver an analysis platform helping users improve the quality & speed of their report generation. ● Set-up company wide project management & team communication technologies such as Confluence & Slack, resulting in increased efficiency & clarity of project expectations. ● Coordinated 20+ software releases with the development team & client, with supporting documentation & transparent communication. ● Deployed streamlined support structures for managing all inbound support related queries. ● Reviewed, consolidated & organised 300+ feature requests into development releases in collaboration with the design & development teams. ● Managed 600+ support related requests in a timely manner with customer satisfaction. ● Oversaw the conceptualisation, creation & execution of the Infocast brand identity. SKILLS: Teamwork ∙ Conflict Resolution ∙ Communication ∙ Leadership ∙ Time-management ∙ Client Interfacing ∙ Prioritisation ∙ Customer Support ∙ Critical Thinking ∙ Resource Allocation https://infocast.tech/ Show less

Marketing Lead

• May 2014 - Mar 2017

● Contributed to a 112% increase in ARR over period of employment. ● Managed all forms of marketing activities distributed to 120+ countries for two SaaS products. ● Zero-based-budgeting employed for all forms of periodically executed marketing activities. ● Developed & maintained year-on-year marketing calendar boasting 30+ events & associated campaigns in select countries worldwide. ● Worked closely with R&D & Sales to ensure development releases & sales cycles were promotionally taken advantage of. ● Executed 12 month periodic outbound campaigns resulting in strong lead generation handed over seamlessly to sales. ● Complete redesign & relaunch of public facing websites. SKILLS: CRM ∙ Project Management ∙ Presentations ∙ Working Under Pressure ∙ Budgeting ∙ Remote Work ∙ Conferencing ∙ Social Media ∙ Sales ∙ Advertising ∙ Direct Marketing Show less

Marketing Director

• Jun 2012 - Apr 2014

● Solely responsible for the conceptualisation, creation, introduction & promotion of a luxury retail brand identity into the Taiwanese market. ● Orchestrated on-going, on-site promotional activities in high-end retail stores such as Jason’s & City Super across the island of Taiwan. SKILLS: Brand Management ∙ Reliability ∙ Creativity ∙ Promotion ∙ SEO/SEM ∙ E-commerce ● Solely responsible for the conceptualisation, creation, introduction & promotion of a luxury retail brand identity into the Taiwanese market. ● Orchestrated on-going, on-site promotional activities in high-end retail stores such as Jason’s & City Super across the island of Taiwan. SKILLS: Brand Management ∙ Reliability ∙ Creativity ∙ Promotion ∙ SEO/SEM ∙ E-commerce

Teacher of English

• Feb 2010 - May 2012

● Travel & life exploration. SKILLS: Adaptability ∙ Patience ∙ Resilience ● Travel & life exploration. SKILLS: Adaptability ∙ Patience ∙ Resilience

Account Manager

• Jan 2009 - Jan 2010

● Managed the on-going conceptualisation, creation & procurement of promotional & point of sale elements for 10+ international brands ranging from Jack Daniels to Moët & Chandon. SKILLS: Branding ∙ Expectation Management ∙ Experiential Marketing ∙ Project Execution ● Managed the on-going conceptualisation, creation & procurement of promotional & point of sale elements for 10+ international brands ranging from Jack Daniels to Moët & Chandon. SKILLS: Branding ∙ Expectation Management ∙ Experiential Marketing ∙ Project Execution

Marketing Consultant

• Jan 2008 - Dec 2008

● Created the organisation's brand identity & values with Integrated Marketing Communication being the primary tool for ongoing reinforcement. SKILLS: Integrated Marketing Communications ∙ Self-motivation ∙ Copywriting ● Created the organisation's brand identity & values with Integrated Marketing Communication being the primary tool for ongoing reinforcement. SKILLS: Integrated Marketing Communications ∙ Self-motivation ∙ Copywriting

Brand Ambassador (Internship)

• Oct 2007 - Dec 2007

● Coordinated & hosted 30+ brand awareness events throughout the city of Cape Town. SKILLS: Event Marketing ∙ Reliability ∙ Personnel Management ∙ Reporting ● Coordinated & hosted 30+ brand awareness events throughout the city of Cape Town. SKILLS: Event Marketing ∙ Reliability ∙ Personnel Management ∙ Reporting